Don't Lose Your Biculutural

Integrated Advertising Campaign for Sparrow Creative Lab

For achieving the goal of cultural integration, the mission of this campaign was to generate awareness and educate immigrants about cultural integration by delivering the clear message of maintaining bicultural. The campaign built around fully embracing the TV test pattern which alludes to the moment of losing. The key vision ties eight symbols of the participating countries to create a unified yet diverse feeling. Through eight different languages Portuguese, Chinese, Arabic, Russian, Japanese, French, Italy, and Hindi in the title to interpret the main idea - Don’t lose your bicultural.

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Download Press Kit № 117832 Integrated Advertising Campaign for Sparrow Creative Lab by Yingbo Qiao to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Don 039 t Lose Your Biculutural by Yingbo Qiao

Download 1800 Pixels JPEG Image.

Integrated Advertising Campaign by Yingbo Qiao

Download 1800 Pixels JPEG Image.

Yingbo Qiao Don 039 t Lose Your Biculutural

Download 1800 Pixels JPEG Image.

Yingbo Qiao Integrated Advertising Campaign

Download 1800 Pixels JPEG Image.

Don't Lose Your Biculutural Integrated Advertising Campaign Press Releases

Press releases tailored for Don't Lose Your Biculutural are available in the languages: English.

Don't Lose Your Biculutural Integrated Advertising Campaign Media Articles

Leverage our ready-to-publish articles on Don't Lose Your Biculutural, offered in a range of languages: Japanese, Turkish, Dutch, German, Arabic (Standard), Hindi, French, Italian, Korean, Indonesian, Russian, Chinese (Mandarin), English, Portuguese and Spanish.

Unique Properties

To leverage Xfinity Ethnic Channel’s patented brand promise of multicultural provider by showing it in dramatic fashion, rather than just saying it in a straightforward way. To further reinforce the theme the solution was built around fully embracing the TV test pattern which alludes to the moment of “loss”. Its ties Ethnic channels including Brazil, China, France, Italy, Japan, India, Russia, middle east by connecting the symbols of the participating countries to create a diverse feeling.

Tags

Culture diversity, Ethnic Channel, Culture integration,

Production Technology

Pixel art in using at the design. Pixel art is a type of digital art that harks back to the early days of computer graphics, where there were only a limited number of pixels on screen, and so any visuals you created looked quite crude and blocky.

Design Challenge

The loss of language undermines a people's sense of identity and belonging, which uproots the entire community in the end. They may become incorporated into the dominant language and culture that has subsumed them, but they have lost their heritage along the way. Xfinity Ethnic Channel knows how important your languages are.

Project Duration

The project started in November 2020 in San Francisco and finished in January 202.

Operation Flow

Compared with the same period last year, one month after the advertising campaign was launched, channel subscriptions have increased by 25%。

Research

Cultural loss usually occurs when a smaller group encounters or becomes wrapped up in a larger, more dominant culture.immigrants just learning to speak English, which is what most Americans focus on.One reason for Xfinity Ethnic Channel can save your roots is that English typically replaces the language of one’s immigrant parents and grandparents. As a result, linguistic assimilation sometimes fuels efforts to regain the language and heritage that has been lost.

Inspiration

As a pioneer spot, the Bay Area has long been a destination for immigrants from within the United States and abroad, and boasts one of the most diverse populations in the country; Therefore, people who live here all have most commonly understood form of assimilation is that of cultural assimilation. Especially for minorities. they are eager to find a way to maintain their own culture, and need a TV platform like Xfinity Ethnic Channel to help them to achieve their goal of cultural integration.

Image Credits

Illustration/Creative Director: Yingbo Qiao

Project Overview

Don't Lose Your Biculutural Integrated Advertising Campaign has been a Silver winner in the Advertising, Marketing and Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Yingbo Qiao was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Don't Lose Your Biculutural Integrated Advertising Campaign.

Yingbo Qiao Press Releases

Media members, dive into our press releases on Yingbo Qiao's work, ready for you to use and enhance your journalistic content. Instantly access 1 press releases, available exclusively for journalists.

Empowering Cultural Integration with Xfinity Ethnic Channel Advertising Campaign

Yingbo Qiao's Integrated Advertising Campaign for Xfinity Ethnic Channel

Yingbo Qiao Newsroom

Find inspiration and award-winning creativity within the Yingbo Qiao Newsroom.