Beat Coffee
Re-Brand for Beat Coffee
It first embarked on a journey of discovery, talking to customers about what they liked about Beat Coffee and what they cared about. Once it had a picture of who are customers were and their motivations it could create a brand strategy and positioning. The positioning manifested itself an a the strap line Serious Fun Coffee. This set the tone of voice for the brand and allowed the creative team to play with fun, music and coffee . The voice of the client is used to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
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Beat Coffee by Paul Meeuwsen
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Re Brand by Paul Meeuwsen
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Paul Meeuwsen Beat Coffee
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Paul Meeuwsen Re Brand
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Beat CoffeeBrand Logo
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Beat Coffee Re-Brand Press Releases
Availability alert: Press releases for Beat Coffee in languages including English.
Beat Coffee Re-Brand Media Articles
Ready for your features: articles on Beat Coffee in various languages, including Turkish, Arabic (Standard), Portuguese, Hindi, Dutch, Italian, German, French, English, Korean, Indonesian, Japanese, Russian, Chinese (Mandarin) and Spanish.
Unique Properties
The voice of the client is used to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
Tags
brand, print, animation, audio design, social media
Production Technology
Augmented Reality
Design Challenge
To create a customer focused fun brand clarity that was also in line with the principals that the company held.
Project Duration
3-6 months
Operation Flow
We created a brand strategry, The brand strategy translated inti the positioning, then tone of voice, Then the brand mark, and touch points
Research
A comprehensive brand and marketing strategy process was executed covering market insights competition and customer feedback.
Inspiration
The inspiration for the Beatcoffee rebrand was to capture the voice of the brand. This was achieved by using the voice of the owner to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
Project Overview
Beat Coffee Re-Brand has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit Paul Meeuwsen.
Bronze Recognition
Paul Meeuwsen was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Beat Coffee Re-Brand.
Paul Meeuwsen Press Releases
Discover Paul Meeuwsen's journey through our press releases, available for all press members and journalists to use without restrictions. Journalists can access 1 press releases immediately, ready for your use.
Beat Coffee Unveils Exciting Re-Brand with Augmented Reality Packaging
Beat Coffee's rebrand captures the voice of the brand, animating packaging via Augmented Reality, bringing a new dimension to coffee enjoyment.
Paul Meeuwsen Newsroom
Access Paul Meeuwsen Newsroom to delve into the world of top-tier design and accolades.
