I Love You From Afar

Social for Inbrax

At the beginning of the pandemic, when everyone was in quarantine in Chile, all Miniso stores were closed, and to maintain the commitment to its audience, the "I Love You From Afar" campaign was created, which is executed 100% online delivering thousands of ideas to entertain your consumers while they were locked up.

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Download Press Kit № 123514 Social for Inbrax by Pancho González to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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I love You From Afar by Pancho González

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Social by Pancho González

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Pancho González I love You From Afar

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Pancho González Social

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Pancho González Designer Portrait Photo

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InbraxBrand Logo

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I Love You From Afar Social Press Releases

Press resources for I Love You From Afar are offered in several languages: English.

I Love You From Afar Social Media Articles

Our articles on I Love You From Afar, prepared for immediate use, are offered in several languages, including Hindi, Turkish, Arabic (Standard), Portuguese, French, Dutch, Korean, Indonesian, Japanese, Russian, Italian, German, Chinese (Mandarin), English and Spanish.

Unique Properties

At the beginning of the pandemic, when everyone was in quarantine in Chile, all MINISO stores were closed and to maintain the commitment to its audience, the I Love You From Afar campaign was created, which is executed 100% online delivering thousands of ideas to entertain your consumers while they were locked up.

Tags

Inbrax, Miniso, Chile, I Love You From Afar

Production Technology

Social Media, Vectorial Illustrations, Illustrator

Design Challenge

The challenge was to generate hundreds of designs and characters to maintain communication and be in concert in a pandemic with the Miniso lovers.

Project Duration

We designed a series of mandalas with the themes of the main Miniso characters and they were made available on social networks for everyone to intervene with their designs and drawings, which were also amplified with well-known influencers of the brand in the local market.

Research

Chile had recently entered quarantine and Miniso had to create an authentic way to maintain contact with them, especially since all its stores were closed.

Inspiration

Entertaining and giving love to all the followers of MINISO in Chile was the mission that inspired the realization of this campaign, which at the same time, in addition to giving love, was educating users on how to prevent the spread of Covid-19.

Image Credits

Miniso, Inbrax

Project Overview

I Love You From Afar Social has been a Bronze winner in the Advertising, Marketing and Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Pancho González was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work I Love You From Afar Social.

Pancho González Press Releases

Access a rich repository of press releases on Pancho González, offered to press and media professionals for unrestricted use in their stories. Press members can now immediately access 3 press releases.

I Love You From Afar Campaign: Entertaining and Educating MINISO Followers During the Pandemic

MINISO's "I Love You From Afar" Campaign Kept Chilean Consumers Engaged During Quarantine

Pancho González Newsroom

Explore Pancho González Newsroom to uncover award-winning design projects and more.