Intangible Heritage

Knowledge Platform for baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd

Intangible Heritage is designed to solve the problem of the heritage and the pain of the inheritors. It builds a network platform to record and disseminate valuable intangible cultural content in a variety of rich media forms, and form an Internet and non heritage communication mode, so that users can understand the intangible culture quickly and deeply to realize the protection and inheritance of intangible cultural heritage in china.

Download Press Kit № 133663

Download Press Kit № 133663 Knowledge Platform for baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd by BAIDU MEUX to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Intangible Heritage by BAIDU MEUX

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Knowledge Platform by BAIDU MEUX

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BAIDU MEUX Intangible Heritage

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BAIDU MEUX Knowledge Platform

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baidumeux Baidu Online Network Technology Beijing Co LtdBrand Logo

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Intangible Heritage Knowledge Platform Press Releases

Explore press materials for Intangible Heritage, available in languages such as English.

Intangible Heritage Knowledge Platform Media Articles

Explore our ready-to-use articles on Intangible Heritage, available in multiple languages: Hindi, Turkish, Arabic (Standard), Spanish, Italian, German, Portuguese, Korean, Japanese, Russian, English, Indonesian, Chinese (Mandarin), Dutch and French, for your feature stories.

Unique Properties

It is designed to solve the problem of the heritage and the pain of the inheritors. It builds a network platform to record and disseminate valuable intangible cultural content in a variety of rich media forms, and form a "Internet plus non heritage" communication mode, so that users can understand the intangible culture quickly and deeply. Realize the protection and inheritance of China's intangible cultural heritage.

Tags

ICH Encyclopedia, Baidu Encyclopedia, China's Intangible Cultural Heritage, Traditional skills, Ignite ICH.

Production Technology

Taking inheriting the beauty of culture as the design concept, refining Chinese traditional elements, combining modern design, creative expression through the dimensions of shape, color, character and quality, creating a cultural theme atmosphere, carrying and displaying wonderful intangible cultural skills in multiple forms such as pictures, video and audio, and transmitting intangible cultural values and aesthetics to users

Design Challenge

Ministry of Culture and UNESCO cooperate with us in the early stage, and we find bearers, discuss with them, and jointly shoot exclusive videos for content construction; For the product framework, it is necessary to consider the audience groups, communication media and communication forms, and how to design and build the Internet and Non-heritage communication mode to achieve the aim of protection, record and promote the recognition and development of non-heritage culture.

Project Duration

the project went live on Encyclopedia in June 2009

Operation Flow

The ICH Encyclopedia ,China's Ministry of Culture, UNESCO and bearers built a bilingual digital knowledge base together.In the first exhibition, it shows the typical cultural contents in the form of a 'scroll' , like handicrafts, opera, ventriloquism, shadow puppets, martial arts, etc.; it shows fine columns with vivid realistic video, then users can know ICH directly and quickly; A more detailed and authoritative intro In the third part, users can click on the content card to get.

Research

ICH is a witness of human history, and a living cultural form with its inheritors practical activities. China has 1,372 ICH and 42 on the UNESCO ICH List, ranking first in the world. But the heirs and growth is not good, so Baidu has focused on the status, and uses the Internet and ICH mode to spread it. Baidu launches 38 ICH topics with 1,379 entries, and nearly 100 heirs show their CH skills with 50 million video plays,and winning high recognition and rising the public welfare awareness.

Inspiration

The growth of China's Intangible Heritage has been affected by factors such as the aging of bearers, times, loss of traditional skills and shrinking commercial value. The ICH Encyclopedia ,China's Ministry of Culture, UNESCO and bearers built a digital knowledge base together. Users know ICH and bearers by pics, videos and audios at multiple ends; build a bridge of communication between bearers and users with online registration and other ways to record ICH culture while promoting the care and transmission.

Image Credits

Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd

Project Overview

Intangible Heritage Knowledge Platform has been a Iron winner in the Cultural Heritage and Culture Industry Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Iron Recognition

BAIDU MEUX was recognized with the coveted Iron A' Design Award in 2022, a testament to excellence of their work Intangible Heritage Knowledge Platform.

BAIDU MEUX Press Releases

Discover BAIDU MEUX's journey through our press releases, available for all press members and journalists to use without restrictions. Immediate access is granted to 5 press releases for all journalists.

BAIDU MEUX Unveils Intangible Heritage Knowledge Platform

BAIDU MEUX introduces a digital knowledge base to preserve China's Intangible Cultural Heritage (ICH) and promote its transmission

BAIDU MEUX Newsroom

Explore BAIDU MEUX Newsroom to uncover award-winning design projects and more.