WWI Cultural Trail

Map Book for Emanuela Spedicato, SeTe srl

Sui Camminamenti della Grande Guerra is a 96 pages outdoor guide book. It's a 165x235 millimeter hard-cover book with a paper pocket where is folded the map of the trail. The descriptions of trail's stages are combined with modern and colored images of the area. Each chapter has an infographic with the information of the stage like length, elevation and time. Also, several double pages with black-and-white old pictures, poems and author's thoughts, separates chapters. The color palette (shades of dark green) and the main fonts (typewriting style) recalls an old fashioned military imaginary.

Download Press Kit № 136363

Download Press Kit № 136363 Map Book for Emanuela Spedicato, SeTe srl by Martino Spreafico to access high-res images, essential texts, translations, and exclusive interviews—all in one.

Available Now for Your Next Story

At design|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.

Please Note:

• Credit the work's creator and/or photographer.
• Mention design|newsroom as your source.
• Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. design|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.

Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.

WWI Trail by Martino Spreafico

Download 1800 Pixels JPEG Image.

Map Book by Martino Spreafico

Download 1800 Pixels JPEG Image.

Martino Spreafico WWI Trail

Download 1800 Pixels JPEG Image.

Martino Spreafico Map Book

Download 1800 Pixels JPEG Image.

Emanuela Spedicato SeTe srlBrand Logo

Download 1800 Pixels JPEG Image.

WWI Cultural Trail Map Book Press Releases

Explore press materials for WWI Cultural Trail, available in languages such as English.

WWI Cultural Trail Map Book Media Articles

Ready for your features: articles on WWI Cultural Trail in various languages, including Dutch, Spanish, Chinese (Mandarin), Hindi, Italian, German, French, Portuguese, English, Turkish, Arabic (Standard), Korean, Indonesian, Japanese and Russian.

Unique Properties

The Design of this book has one purpose: melt together the visual of a contemporary ultra-trail run (fun, colors, athletic effort) with the cultural heritage of the WWI. That's why the art direction and the graphic design of the book uses symbols, fonts and graphics coming from another era but modernized in contemporary graphic design. The book itself is a plot between the description of the modern trail and the thoughts and stories of the people fighting in these mountains and glaciers during WWI. Modern outdoor guide, with a cultural to tell: the unique graphic design of the book is the visual result of this concept.

Tags

book, world war I, map, cultural trail

Production Technology

The project concern a book and a 1:25.000 scale Cartographic Map. In order to give a touch of old and "army" (WWI) atmosphere, I developed an art direction visual (fonts and color palette) that could, just a bit, remind of those years and context. In order to to this, Adobe Illustrator, InDesign and Photoshop made their best. QGis was used to design the map.

Design Challenge

The main creative challenge was to communicate to the reader (and the hiker) that the territory of the trail (Val Camonica, and Adamello massive) is a beautiful natural area but also so rich of history. The tricky thing was to mix the "outdoor activity" and the "cultural activity". We didn't want to create a book concerning the World War I, nor a book concerning an outdoor ultra trail: these two main features are mixed to release the main message: a great mountain place rich of history.

Project Duration

The entire project took place between Valtellina, Valcamonica and Dolomites: the area surrounded by the trail. It took 4 months for planning, tracking the trail, design the book and create the map.

Operation Flow

The book is a 94 pages book with a fold that contains the map. Reader can fid informations about the trail and the history that rides in it. Once reader decide to hike one of the stage proposed, he can bring just the map (lighter than the whole book) and still find interesting details in it and also, of course, find his way on the right trail.

Research

In order to set the trail and the story around it, it took severals cartographics and tracking skills supported by SeTe srl. Then, the knowledge of the territory was crucial to describe the stages (8 in tot.) of the track. This was the great job made by Emanuela Spedicato, Mario Sterli and Matteo Aielli. After collected all this, the creative design process started by searching inspirations, design mockeups and fit the map with the visual of the book.

Inspiration

I grew up in northern Italy, in the in the middle of the Alps between Valtellina, Dolomites and Swiss. I always loved mountains; but what I love most is the history within them, the history of the man who made that rocks and ice so important. I go up in the mountains too, hiking and climbing. In those moments I always think of how hard was life years ago, not to talk about fighting a war. I think of those people and I instantly admire them. They inspire me in my every day life.

Project Overview

WWI Cultural Trail Map Book has been a Iron winner in the Print and Published Media Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit Martino Spreafico.

Iron Recognition

Martino Spreafico was recognized with the coveted Iron A' Design Award in 2022, a testament to excellence of their work WWI Cultural Trail Map Book.

Martino Spreafico Press Releases

Discover Martino Spreafico's journey through our press releases, available for all press members and journalists to use without restrictions. Journalists can access 1 press releases immediately, ready for your use.

Introducing the WWI Cultural Trail: A Unique Map Book by Martino Spreafico

Discover the fusion of contemporary ultra-trail running and WWI heritage in the WWI Cultural Trail, a 94-page map book with a 1:25,000 scale Cartographic Map, designed to showcase the history and beauty of the Alps.

Martino Spreafico Newsroom

Access Martino Spreafico Newsroom for exclusive insights into distinguished design and laureled projects.