Exhibition Space
Muji Eco Pavilion in Emptiness

Exhibition Space for FORTH FORCE(Shanghai Tan Gen Cultural Communication Co., Ltd)

In 2023, during the China International Import Expo, Atelier Forth Force specially designed a pavilion consisting of 7,524 interlocking wooden components. That was the exclusive pavilion for Muji, dedicated to the brand spirit: Nature, Naturally and Muji. Throughout the 6 day exhibition, as the pavilion wall transitioned from existence to non existence, 1,254 visitors to the Muji pavilion took away the screen system. Following the dismantling of the wall, the wooden components would be reassembled into a set of storage systems suitable for home use.

Chenzhu Sun 2024 Enterprise Platinum Press Kit № 158442

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Download Press Kit № 158442 Exhibition Space for FORTH FORCE(Shanghai Tan Gen Cultural Communication Co., Ltd) by Chenzhu Sun to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Muji Eco pavilion in Emptiness by Chenzhu Sun
Muji Eco pavilion in Emptiness by Chenzhu Sun

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Exhibition Space by Chenzhu Sun
Exhibition Space by Chenzhu Sun

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Chenzhu Sun Muji Eco pavilion in Emptiness
Chenzhu Sun Muji Eco pavilion in Emptiness

Download 1800 Pixels JPEG Image.

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Chenzhu Sun Exhibition Space
Chenzhu Sun Exhibition Space

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Image attributions can be found in the Image Credits Section.

FORTH FORCE Shanghai Tan Gen Cultural Communication Co   Ltd Brand Logo
FORTH FORCE Shanghai Tan Gen Cultural Communication Co Ltd Brand Logo

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Image attributions can be found in the Image Credits Section.

Unique Properties

In 2023, during the China International Import Expo , we especially designed a pavilion which consisted of 7,524 interlocking wooden components. This is the exclusive pavilion for MUJI, dedicated to brand spirit: Nature, Naturally & MUJI. During the 6-day exhibition, as the pavilion wall transitioned from existence to non-existence, 1,254 visitors to the MUJI pavilion took away the screen system. After the dismantling of the wall, the wooden components will be reassembled into a set of storage systems suitable for home use. Moreover, these components are designed to seamlessly match the dimensions of MUJI's existing furniture cabinets. Each participating visitor is the co-creator of this project, bringing the concept of sustainability into their lives. The design of this storage system also implements the MUJI’s Brand concept of “Nature, Naturally & MUJI”. It is well interpreted in the exhibition industry, where resource waste is extremely serious. MUJI's "minimalist" philosophy is not simply about removing unnecessary decoration to achieve a simple appearance, but about creating an ultimate "emptiness" that is pure and without any limitations in terms of usage methods and product images. Emptiness is a state of infinite freedom. An exhibition hall has been cleared can bring infinite creative beauty to life. We are appreciated to every audience who has participated in helping us complete the new concept MUJI Eco-Museum.

Tags

Sustainability,Pavilion,Exhibition,Commercial

Production Technology

The main materials of the MUJI Eco-Pavilion are environmentally friendly wood, recycled ocean plastic, biodegradable agricultural materials, and reusable metal. The wooden components of the pavilion's walls will be taken away by 1254 visitors and reassembled into a home storage system that matches the dimensions of MUJI's existing furniture. Every participating visitor will become a co-builder of this project, bringing sustainable concepts into their lives, and this storage system design also embodies the brand concept of MUJI in the extremely wasteful exhibition industry.

Design Challenge

The design of the MUJI Eco-Pavilion is a rare example in the Chinese exhibition industry of practicing sustainable design from the aspects of design, structural production, construction, and dismantling. It not only applies environmentally friendly and natural materials but also for the design of conventional exhibition that considers how to make normal construction materials exist in a new way from the beginning, and makes construction waste "turn waste into treasure" to become the daily life storage products of the audience.

Project Duration

The project was exhibited in the China International Import Expo in November 2023

Operation Flow

During the 6-day exhibition, as the pavilion wall transitioned from existence to non-existence, 1,254 visitors to the MUJI pavilion took away the screen system. After the dismantling of the wall, the wooden components will be reassembled into a set of storage systems suitable for home use.

Inspiration

MUJI's "minimalist" philosophy is not simply about removing unnecessary decoration to achieve a simple appearance, but about creating an ultimate "emptiness" that is pure and without any limitations in terms of usage methods and product images. Emptiness is a state of infinite freedom. An exhibition hall has been cleared can bring infinite creative beauty to life.

Project Overview

Muji Eco Pavilion in Emptiness Exhibition Space has been a Platinum winner in the Trade Show Architecture, Interiors, and Exhibit Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Platinum A' Design Award is recognized for honoring designs that stand at the forefront of creativity and innovation. It is the highest accolade bestowed by the A' Design Awards, acknowledging works that blend remarkable innovation with impactful societal contributions. These designs not only showcase exceptional artistic and technical proficiency but also highlight their creators' commitment to advancing the boundaries of art, science, design, and technology. Recipients of this award are celebrated for their role in shaping the aesthetics and trends of our time, contributing significantly to the enhancement of quality of life and promoting sustainable development.

Image Credits

For design images and photos please credit Chenzhu Sun.

 Award Logo
Platinum Recognition

Chenzhu Sun was recognized with the coveted Platinum A' Design Award in 2024, a testament to excellence of their work Muji Eco Pavilion in Emptiness Exhibition Space.

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