See The Unseen
Immersive Ephemeral Art Exhibition for GuangZhou TaiKooHui
As the Lunar New Year approaches while most embrace a visible dragon design, the team aim to create a memorable dragon experience that elevates visitors' imagination and memory of the hidden dragon. By partnering with Penique Productions for Taikoo Hui Mall’s CNY, it integrated artistic techniques and mediums to make the dragon elusive with red recyclable film to craft a glass box, this reimagined space offers a sense of elusive presence that enhances the visitor's immersion into the concept of the dragon, aiming to bring new year blessings them in the newly redefined space of the mall.
Download Press Kit № 159483
Download Press Kit № 159483 Immersive Ephemeral Art Exhibition for GuangZhou TaiKooHui by INCEPTION Cultural & Creative Co., Ltd to access high-res images, essential texts, translations, and exclusive interviews—all in one.
Available Now for Your Next Story
At design|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.
Please Note:
- Credit the work's creator and/or photographer.
- Mention design|newsroom as your source.
- Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.
Let’s Collaborate: Your stories matter. design|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.
Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.
See the Unseen by INCEPTION Cultural amp Creative Co Ltd
Download 1800 Pixels JPEG Image.
Immersive Ephemeral Art Exhibition by INCEPTION Cultural amp Creative Co Ltd
Download 1800 Pixels JPEG Image.
INCEPTION Cultural amp Creative Co Ltd See the Unseen
Download 1800 Pixels JPEG Image.
INCEPTION Cultural amp Creative Co Ltd Immersive Ephemeral Art Exhibition
Download 1800 Pixels JPEG Image.
GuangZhou TaiKooHui Brand Logo
Download 1800 Pixels JPEG Image.
See The Unseen Immersive Ephemeral Art Exhibition Press Releases
Press resources for See The Unseen are offered in several languages: English.
See The Unseen Immersive Ephemeral Art Exhibition Media Articles
Ready for your features: articles on See The Unseen in various languages, including English, Spanish, French, Italian, German, Chinese (Mandarin), Dutch, Portuguese, Indonesian, Japanese, Turkish, Korean, Russian, Arabic (Standard) and Hindi.
Unique Properties
All around the world, Chinese communities are creating visible dragons, but the uniqueness of 'See the Unseen' lies in concealing the dragon. It is presented on the L3 floor of the mall in transparent glass boxes. Crafted in collaboration with artists using semi-transparent recyclable materials, these red boxes not only capture the imagination but also prompt viewers to contemplate the unseen wonders of the world. Additionally, the red inflatable space is to be seen as the main visual that brings blessings for this dragon new year.
Tags
Dragon, Glass box, sustainable, ephemeral art, inflatable art, spatial art design, sculpture, balloon, contemporary art
Production Technology
- glass box (inflatable plastic color film)
Project Duration
Jan 26th - Feb 25th in TaiKooHui GuangZhou, China
Inspiration
"See the Unseen" portrays the dragon as an originally invisible entity. Reflecting this mysterious concept, the exhibition area features dragons presented within semi-transparent glass boxes made from recyclable plastic materials, creating an elusive sensation. Constructed by the collaborative artist team Penique Productions using red recyclable coloured film, these glass boxes allow viewers to immerse themselves in the presence of the dragon. Enhanced with lighting either during the night or day, this design not only alters the space in terms of texture, light, atmosphere, and drama but also deepens the contemplation and perception of the dragon as a mystical creature.
Project Overview
See The Unseen Immersive Ephemeral Art Exhibition has been a Silver winner in the Fine Arts and Art Installation Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit INCEPTION Cultural & Creative Co., Ltd.
Silver Recognition
INCEPTION Cultural & Creative Co., Ltd was recognized with the coveted Silver A' Design Award in 2024, a testament to excellence of their work See The Unseen Immersive Ephemeral Art Exhibition.
INCEPTION Cultural & Creative Co., Ltd Press Releases
Numerous press releases on INCEPTION Cultural & Creative Co., Ltd and their achievements are at your disposal, inviting press members to use them freely in their coverage. Now available: Immediate access to 2 press releases for journalists.
INCEPTION Cultural & Creative Co., Ltd Presents "See The Unseen" Immersive Ephemeral Art Exhibition
Experience the Elusive Presence of Dragons at TaiKooHui GuangZhou, China from Jan 26th - Feb 25th
INCEPTION Cultural & Creative Co., Ltd Newsroom
INCEPTION Cultural & Creative Co., Ltd Newsroom is your gateway to exploring acclaimed design and award-winning works.
