Catvas
cat scratching board for Livelyhood
Catvas is a new pet product that reshapes scratching from a destructive behavior into a creative process. It gives both people and cats the chance to co-create their living spaces together. The designed double layered fabric will be gradually presenting a unique painting like effect during cats’ scratching behavior. The replaced fabric scratching panel are no longer just discarded as wastes but acts like a memorial to record and preserve the cat's traces of its life in a more artistic way.
Download Press Kit № 159966
Download Press Kit № 159966 cat scratching board for Livelyhood by Zhenyang Yan to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Catvas by Zhenyang Yan
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cat scratching board by Zhenyang Yan
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Zhenyang Yan Catvas
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Zhenyang Yan cat scratching board
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LivelyhoodBrand Logo
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Zhenyang Yan Interview
Content for Journalists: We're providing an interview with Zhenyang Yan, approximately 815 words, free for editorial use. Gain access and download instantly. Access Zhenyang Yan Interview Now.
Catvas cat scratching board Press Releases
Press resources for Catvas are offered in several languages: English.
Catvas cat scratching board Translations
Bringing Catvas closer to you with translations in multiple languages: Cat Scratching Board EN, Katkrapbord AF, Dërrasë Gërvishtjeje për Mace SQ, የድመት ማሳከኪያ ሰሌዳ AM, لوحة خدش القطط AR, Կատուների Քերծման Վահանակ HY, বিড়ালৰ নখ ঘঁহা ব'ৰ্ড AS, Pişik Dırnaq Lövhəsi AZ, Katu Igurzteko Taula EU, Дошка для дранья для катоў BE, বিড়াল স্ক্র্যাচিং বোর্ড BN, Grebalica za mačke BS, Драскало за котки BG, ကြောင်ခြစ်ကုတ်ရာဘုတ် MY, Rascador per a Gats CA, Tabla sa Pagkurot sa Iring CEB, Bolodi Yokwapula ya Mphaka NY, 貓抓板 ZY, 猫抓板 ZH, Tavula di Graffiamentu per Ghjatti CO, Grebalica za mačke HR, Škrabadlo pro kočky CS, Kattekradsbræt DA, Kattenkrabplank NL, Katgrata Tabulo EO, Kassi kraapimislaud ET, Kissan raapimalauta FI, Griffoir pour Chat FR, Bòrd Sgrìobaidh Cait GD, Rañadoiro para Gatos GL, კატის საკაწკაწე დაფა KA, Katzenkratzbrett DE, Σανίδα Ξυσίματος για Γάτες EL, Mbarakaja Ñakysẽ Rupa GN, બિલાડી માટે ખંજવાળનું બોર્ડ GU, Planch Grataje pou Chat HT, Allon Taran Kyanwa HA, Papa 'Ōwahi Pōpoki HAW, לוח גרידה לחתולים HE, बिल्ली स्क्रैचिंग बोर्ड HI, Phaj Khawb Rau Miv HMN, Macska Kaparótábla HU, Kattaklórborð IS, Bọọdụ Ịkpọcha Nwamba IG, Papan Cakaran Kucing ID, Clár Scriobadh Cait GA, Tiragraffi per Gatti IT, 猫用爪とぎボード JA, Papan Garukan Kucing JV, ಬೆಕ್ಕಿನ ಗೀಚು ಫಲಕ KN, Мысық тырмалау тақтасы KK, ក្តារកោសក្រចកសម្រាប់ឆ្មា KM, Ikibaho cy'Injangwe cyo Gukubita Intoki RW, 고양이 스크래칭 보드 KO, Мышыктар үчүн тырмалоо тактасы KY, ກະດານຂູດຂວາສໍາລັບແມວ LO, Tabula Radiaria Felina LA, Kaķu Skrāpēšanas Dēlis LV, Katės draskymosi lenta LT, Katzekratzbriet LB, Табла за Гребење за Мачки MK, Takelaka Fikosihan'ny Saka MG, Papan Cakaran Kucing MS, പൂച്ചയുടെ സ്ക്രാച്ചിംഗ് ബോർഡ് ML, Bord għall-Ħakk tal-Qattus MT, Papa Raku Ngeru MI, मांजर स्क्रॅचिंग बोर्ड MR, Муурны Шаахуур Самбар MN, बिरालोको खुर्काउने बोर्ड NE, Katteklørerbrett NO, Katteklorbrett NB, Placa de Gratadura per Gat OC, ବିଲେଇ ସ୍କ୍ରାଚିଂ ବୋର୍ଡ OR, د پیشو د خاروی تخته PS, تخته خراش گربه FA, Drapak dla kota PL, Arranhador para Gatos PT, ਬਿੱਲੀ ਖੁਰਚਣ ਵਾਲਾ ਬੋਰਡ PA, Misi Raskana Tabla QU, Tablă de Zgâriat pentru Pisici RO, Когтеточка для кошек RU, Laupapa Valu mo Pusi SM, मार्जारखर्जनपट्टिका SA, Tabla za Grebanje za Mačke SR, Bhodhi Rekukwenya Rekatsi SN, ٻلي جي ڇنڊڻ وارو بورڊ SD, බළලා සීරීමේ පුවරුව SI, Mačacie škrabadlo SK, Mačja praskalka SL, Looxda Dhuuqidda Bisadda SO, Boto ya ho Hweha ya Dikatse ST, Rascador para Gatos ES, Papan Cakaran Ucing SU, Ubao wa Kuparuza wa Paka SW, Kattklösbräda SV, Tabla ng Pagkalmot para sa Pusa TL, Тахтаи чангзанӣ барои гурба TG, பூனை கீறல் பலகை TA, Мәче тырнавычы TT, పిల్లి గోకే బోర్డు TE, กระดานข่วนสำหรับแมว TH, ཞི་མིའི་རྩིག་པའི་པང་། BO, ሰሌዳ ምንኻሽ ድሙ TI, Kedi Tırmalama Tahtası TR, Pişik tirnaklaýyş tagtasy TK, Когтеточка для котів UK, بلی کا کھرونچنے والا بورڈ UR, مۈشۈك تىرماق تاختىسى UG, Mushuk tirnash taxtasi UZ, Bảng Cào Móng Mèo VI, Bwrdd Crafu Cath CY, Katkrabbord FY, Ibhodi Yokugruzula Yeekati XH, קאַץ־קראַץ ברעט YI, Pákó Ìfàgbàgbọ́ Ológbò YO, Ibhodi Yekati Yokukwesha ZU, تەختەی چنگ هەڵدانی پشیلە KU.
Catvas cat scratching board Media Articles
Access our collection of Catvas articles, ready for use and offered in languages: Chinese (Mandarin), Turkish, Indonesian, English, Dutch, Italian, Japanese, Spanish, German, Portuguese, French, Russian, Arabic (Standard), Korean and Hindi.
Unique Properties
Catvas is a new pet product that transforms scratching from a ‘destructive’ behavior into a ‘creative’ process. It offers both people and cats the chance to co-create their living spaces together. The specially designed double-layered fabric gradually reveals a unique painting-like effect during cats’ scratching behavior. The replaced fabric scratching panels are no longer simply discarded as waste; instead, they act as memorials, recording and preserving the cat’s traces of life in a more artistic way.
Tags
Cat Painting, Pet Product, Co-creation Across Species
Production Technology
Catvas is made by materials which are mostly recyclable such as wood, aluminum, and fabric made of old cloths and mycorrhiza. It is manufactured-friendly with easy-to-assemble components, by which the packaging costs and waste during transport can be significantly reduced. Regarding to the specially designed multi-layered fabric, the top layer is thinner, which means it can be scratched more easily.
Project Duration
The project started in January 2023 in Shanghai and finished in December 2023 in Shanghai.
Operation Flow
The L-shape structure fits in with the cat's stretching habits and the removable double-layered fabric panel can be easily replaced. In the process of the cat scratching, the underlying fabric is constantly exposed, thus gradually presenting a unique visual effect which is similar to a painting, which can be customized with frames as decorations at home.
Research
For cats: From cats’ perspective, the scratching board is not only for meeting the demand for regular removal of surface nails but also a way for cats to vent their emotions and leave pheromones. With the increase of pheromones, the cat will also generate more emotional links with the scratching board. For people: We found that many cat owners collect cat-related objects, such as cat hair and toys. The reason why cat scratching boards are not left behind is that they are defined as consumables. Transforming the concept of "consumables" into "artwork" will also satisfy people's need to collect old things.
Inspiration
From a human’s perspective, the scratching behavior of cats is usually regarded as ‘destructive.’ Cats love to scratch almost anything they can see, including fabric sofas, leather seats, and even stereos. This often results in something people dislike. But what if we view this phenomenon from a different perspective? Catvas can facilitate a re-examination of the norm, encouraging people to reflect on the new relationship between humans and companion animals.
Project Overview
Catvas cat scratching board has been a Iron winner in the Pet Care, Toys, Supplies and Products for Animals Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Image Credits
For design images and photos please credit Zhenyang Yan.
Iron Recognition
Zhenyang Yan was recognized with the coveted Iron A' Design Award in 2024, a testament to excellence of their work Catvas cat scratching board .
Zhenyang Yan Press Releases
Explore the world of Zhenyang Yan through our press releases, designed for media members to use freely and enrich your content. Unlock 1 press releases now, directly accessible to journalists.
Catvas: A Creative Solution for Cat Scratching Behavior
Zhenyang Yan introduces Catvas, a revolutionary pet product that transforms destructive cat scratching into a creative process, fostering a new relationship between humans and companion animals.
Zhenyang Yan Newsroom
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