Nai
Olive Oil Case And Bottle for A|S Strategy, Branding & Communication
The Nai packaging redefines resilience and transformation by repurposing discarded marble into unique cases for premium olive oil. Inspired by Michelangelo's transformation of rejected marble into the iconic David, each package serves as a symbol of reinvention. The bold Νai, Yes in Greek, challenges the No, the negative forces of rejection, embodying the potential for second chances. This design not only protects its contents but also carries a social message of hope and individuality, demonstrating that what is often discarded can become an extraordinary inspiration for optimism.
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Nai Yes by Antonia Skaraki
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Olive Oil Case And Bottle by Antonia Skaraki
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Antonia Skaraki Nai Yes
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Antonia Skaraki Olive Oil Case And Bottle
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Unique Properties
The Nai packaging is crafted from repurposed marble, making each piece unique and reinforcing the concept of transformation and reinvention. Inspired by Michelangelo's David, it symbolizes resilience by turning discarded materials into something extraordinary. The bold "Nai" (Yes) stands as a statement of defiance against rejection, encouraging second chances. This packaging not only protects its contents but also sparks a conversation about creativity, sustainability, and opportunity.
Tags
Marble packaging, repurposed materials, water jet engraving, resilience design, sustainable packaging, premium olive oil, transformation, second chances, symbolic design, rejection
Production Technology
The Nai packaging was created using discarded pieces of marble, which were carefully selected and shaped into a protective case for premium olive oil. The marble was processed and cut to precise dimensions to ensure the safety and integrity of the product. The name Nai was engraved using advanced water jet engraving technology, allowing for precision and clean lines. This method highlights both the sustainability of using reclaimed materials and the craftsmanship involved in transforming marble into a functional and symbolic piece.
Design Challenge
The greatest challenge of the Nai project was transforming discarded marble into functional packaging while simultaneously conveying a powerful social message. Creatively, we aimed to use the material’s journey from rejection to reinvention as a symbol of resilience. Marble, a heavy and rigid material, required careful shaping into a protective case without compromising its integrity, while also delivering the message of second chances. Additionally, balancing sustainability in sourcing discarded marble and using water jet engraving for precision were key technical challenges.
Project Duration
The project started in October 2023 in Athens, Greece and finished in January 2024 in Athens, Greece.
Operation Flow
A hard case which protects the valuable olive oil. The user opens the upper part which is sealed to the body by magnets and is able to take the glass bottle that is secured inside the coarse marble box.
Research
We searched for pieces of marble that were rejected and were going to the rubbish bin. We gave them a chance to be something useful. And showed people how beautiful they are at the same time. They became the safeguards for a vulnerable bottle of olive oil.
Inspiration
The Nai project was inspired by the concept of transformation and resilience, drawn from the story of Michelangelo’s David, where the artist repurposed a rejected piece of marble into an iconic masterpiece. This idea of giving new life to discarded materials resonated with our vision to create packaging that symbolizes reinvention. Additionally, the project draws from the philosophy of embracing second chances, and challenging rejection with the affirmative Nai meaning Yes to inspire optimism and defiance in the face of adversity.
Image Credits
Image #1 : Marios Antonopoulos Image #2 : Marios Antonopoulos Image #3 : Marios Antonopoulos Image #4 : Marios Antonopoulos Image #5 : Marios Antonopoulos
Project Overview
Nai Olive Oil Case And Bottle has been a Silver winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Antonia Skaraki was recognized with the coveted Silver A' Design Award in 2025, a testament to excellence of their work Nai Olive Oil Case And Bottle.
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