Reshape The Three Kingdoms Brand
Infinite Borders

Reshape The Three Kingdoms Brand for NetEase Games

Positioned as The Real and Passionate Three Kingdoms, facing the Three Kingdoms culture dating back 1500 years, it is essential to embody symbols representing the essence of the Three Kingdoms era. Extract visual elements with impressions of the Three Kingdoms era from pictographs and colors. By integrating modern typography and flat design, aim to imbue the overall design with a contemporary feel. To enhance the brand's uniqueness, Combine gameplay elements to extract brand graphics, forming a distinctive brand visual system based on color, graphics, and layout.

TzuYin Weng 2025 Enterprise Golden Press Kit № 162820

Download Press Kit № 162820

Download Press Kit № 162820 Reshape The Three Kingdoms Brand for NetEase Games by TzuYin Weng to access high-res images, essential texts, translations, and exclusive interviews—all in one.


Available Now for Your Next Story

At design|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.


Please Note:

  • Credit the work's creator and/or photographer.
  • Mention design|newsroom as your source.
  • Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. design|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.


Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.


Infinite Borders by TzuYin Weng
Infinite Borders by TzuYin Weng

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. To identify photo contributors, visit the Image Credits Section.

Reshape The Three Kingdoms Brand by TzuYin Weng
Reshape The Three Kingdoms Brand by TzuYin Weng

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Please check the Image Credits Section for photo acknowledgements.

TzuYin Weng Infinite Borders
TzuYin Weng Infinite Borders

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Consult the Image Credits Section for information on photo credits.

TzuYin Weng Reshape The Three Kingdoms Brand
TzuYin Weng Reshape The Three Kingdoms Brand

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Photo credits are listed in the Image Credits Section.

NetEase GamesBrand Logo
NetEase GamesBrand Logo

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. For photo credit information, refer to the Image Credits Section.

Design Newswire
Infinite Borders Reshape The Three Kingdoms Brand Press Releases

For Infinite Borders, find press releases in a variety of languages: English.


Unique Properties

Positioned "The Authentic and Passionate Three Kingdoms," the brand traces the pictographic characters of its name and combines them with the "grid square" impression from strategy games to derive its brand graphics. It extracts the popular colors of black, red, and white from the Han Dynasty as its primary colors. Flat calligraphic brushstrokes are used as auxiliary elements. By incorporating modern typography, the brand provides new cultural experiences for the Three Kingdoms era.

Tags

the Three Kingdoms,traditional innovation,oriental aesthetics, brand design

Production Technology

This design will be applied to digital posters, UI interfaces, and physical prints. By using a systematic, modern, and flat design, it ensures ease of extension for designers across various channels while maintaining overall brand visual consistency.

Design Challenge

To recreate an authentic impression of the Three Kingdoms, the design must have historical and cultural significance while embodying modern aesthetics and trends. Additionally, it needs to consider digital and print applications and ensure ease of extension for a global audience.

Project Duration

The project started its design phase in March 2023 and was completed in July 2023. It was officially launched in November 2023.

Research

By visiting museums of the Han Dynasty and the Three Kingdoms era, we studied artifacts' color schemes, textures, and other characteristics. We researched the age demographics and preferences of players, combining this with the game's own mechanics. Integrating these studies and research, we extracted pictographic characters and popular colors of the Han Dynasty, merging them with modern aesthetics to infuse new vitality into the traditional Three Kingdoms culture.

Inspiration

The Three Kingdoms period dates back 1,500 years. We have deeply studied the characters and colors from Han Dynasty culture, combining the "land grid" gameplay and the pictographic character of the "Shuai" logo to derive the square as the brand graphic. Using a design that appeals to younger and international aesthetics, we inject new cultural vitality into the Three Kingdoms and convey its charm to a broader global audience.

Image Credits

Image #1: Director TzuYin Weng/Designer ChuJun Zhang,Key Visual for Netease 520 event, 2023. Image #2: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng,Key Visual,2023. Image #3: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng,Appstore Graphics,2023. Image #4: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng/Designer XiaoYang Tan/Designer Jerry Tse/Designer JieYu Hong,Esports Brand visual,2023. Image #5:Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng/Designer XiaoYang Tan,merchandise,2023. Video Credits:Director TzuYin Weng/Designer ChuJun Zhang,Ending cut,2023

Project Overview

Infinite Borders Reshape The Three Kingdoms Brand has been a Golden winner in the Graphics, Illustration and Visual Communication Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

 Award Logo
Golden Recognition

TzuYin Weng was recognized with the coveted Golden A' Design Award in 2025, a testament to excellence of their work Infinite Borders Reshape The Three Kingdoms Brand.

DesignPRWire
TzuYin Weng Press Releases

We provide a series of press releases on TzuYin Weng that journalists and press members can freely incorporate into their narratives. Instantly access 1 press releases, available exclusively for journalists.


TzuYin Weng's "Infinite Borders" Wins Golden A' Design Award for Revitalizing Three Kingdoms Brand Identity

Guangzhou-based designer TzuYin Weng and team have been honored with the prestigious Golden A' Design Award 2025 for "Infinite Borders," a groundbreaking visual identity project that reimagines the Three Kingdoms brand by blending Han Dynasty heritage with modern design, appealing to both younger and global audiences.


Newsroom
TzuYin Weng Newsroom

TzuYin Weng Newsroom is your gateway to exploring acclaimed design and award-winning works.

You are currently viewing Media Showcase № 162820. Check out TzuYin Weng's newsroom for an exhaustive resource hub, featuring award-winning works and exclusive media content. You are exploring Press Kit / Media Showcase 162820 for Infinite Borders. More resources can be found in Newsroom 356960.

Explore Now

Culture to Technology Identity Placard
Culture to Technology Identity

Placard for Hefei High Tech Digital Technology Co., LTD.

Lei Wang 2025 Enterprise Platinum
Better Bodies Hi Brand Identity
Better Bodies Hi

Brand Identity for Better Bodies Hi

Takahiro Eto 2022 Professional Platinum
Dimension in the Shadows Calendar
Dimension in the Shadows

Calendar for Shilushi Inc.

Emi Kawasaki 2021 Professional Platinum
Terra Coffee Roasters Branding
Terra Coffee Roasters

Branding for Terra Coffee Roasters

Akihito Shimizu 2022 Professional Platinum
Typeface Calendar
Typeface

Calendar for good morning inc.

Katsumi Tamura 2020 Professional Platinum
B. League All-Star Game 2023 Op Art
B. League All-Star Game 2023

Op Art for B.League

SonyMusic Solutions inc. 2024 Agency Platinum
Ancora  Brand Identity
Ancora

Brand Identity for Harajuku Design Inc.

Keiichiro Yanagi 2023 Agency Platinum
Lalique Wall Calendar
Lalique

Wall Calendar for Lalique

David Kantor 2023 Agency Platinum
Floating Life To Help People
Floating Life

To Help People for Lu Zhao

Lu Zhao 2021 Academic Platinum
Dotline Corporate Identity
Dotline

Corporate Identity for Dotline Co., Ltd.

Tomohiro Kaji 2024 Professional Golden
Math Alive Brand Identity
Math Alive

Brand Identity for VISANG Education Inc.

VISANG 2021 Enterprise Golden
Kakao AI Campus Brand Design
Kakao AI Campus

Brand Design for LMNT Company

LMNT Company 2025 Agency Golden
Create Newsroom
Create Your Newsroom

Establishing your own newsroom is a strategic move to effectively communicate your designs to a targeted audience of journalists and media editors. This direct channel enhances your visibility, significantly increasing your chances of being published and featured across a wide range of media platforms, from magazines and newspapers to journals and online media. Take the first step towards amplifying your reach and influence in the design community.

Create Media Account
Create Account to Unlock Exclusive Resources
  • High-resolution images for your stories
  • Ready-to-publish press kits
  • Access to exclusive content

Quick sign-up. Instant access. Elevate your reporting now.

Create Newsroom
Submit Your Design

Submit your design and seize the opportunity to be featured across a global stage. Gain exposure by connecting your work with our extensive network of journalists and leading media outlets. Start your journey to worldwide recognition today.

Submit Design

Have your work recognized and featured globally. Submit your design today for a chance to be promoted to a wide network of journalists and media outlets.

Submit Design

Featured Now

Design of the Day
DESIGN OF THE DAY
Design Team of the Day
DESIGN TEAM OF THE DAY
Design Legend of the Day
DESIGN LEGEND OF THE DAY
Design Highlight of the Day
HIGHLIGHT OF THE DAY
Design Interview of the Day
DESIGN INTERVIEW OF THE DAY
Designer of the Day
DESIGNER OF THE DAY