Al Mar Suites

Logo for Anna Martinelli

The Al Mar Suites logo is essentially about sustainability, modernity and simplicity of this boutique hotel located in Brazil. The straight and contemporary lines match the hotel's architecture, and combined with the organic design that refers to the waves of the sea, this logo is clean, direct and effectively conveys the feeling of calm and lightness of this Brazilian beach. The sand color was also chosen to allude to the environment and to match all the decorative and aesthetic elements of the hotel.

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Al Mar Suites by Anna Paula Martinelli

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Logo by Anna Paula Martinelli

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Anna Paula Martinelli Al Mar Suites

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Anna Paula Martinelli Logo

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Anna Paula Martinelli Designer Portrait Photo

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Unique Properties

Based on the concept of this sustainable boutique hotel in Brazil, the creation of its logo embraisses its main characteristics. The color refers to the beach, and also the feeling of comfort and simplicity of the inn. Combining the straight and simplified modern lines of the inn's architecture with the sea wave, makes the hotel's logo playful and youthful but still serious and contemporary. The main objective is to convey the feeling of finding new experiences and a high standard of quality.

Tags

logo, graphic design, beach logo, brazilian logo, hotel, hotel logo

Production Technology

For this logo, everything started with a hand drawing, to understand the typography style created and whether the combination of straight lines would work with the wave design. After that, the design was vectorized and all the alignment and framing was adjusted so that the logo was completely symmetrical.

Design Challenge

The biggest challenge of this project was to create something that made sense within the context of the hotel’s location without actually knowing the city in which it is built. Being 2400 km away from the hotel, advanced research into the city and regional peculiarities was of great importance in uniting the hotel’s concept with its beach of origin.

Project Duration

The project started in january 2023 in Curitiba, for the hotel in Praia do Forte. The hotel opened in December 2023.

Operation Flow

The logo has a simple shape and is easy to apply. It can be used in countless ways and easily understood by the public.

Research

For this project, the research needed to be done online and with interviews with the hotel partners. It was also necessary to work with an analysis of the architectural project in progress, as well as items from the initial inspiration panel to create a unified communication throughout the structure. The creation was made with the active participation of the partners who were in Bahia. The main objective was to create a logo that was clean, with a modern look and yet with the beach atmosphere of the region.

Inspiration

The inspiration of this project was the sand and the calm waves of Praia do Forte, beach where the hotel is build. The modernity and simplicity of the hotel's architecture and decoration were also combined in the creation of the project.

Image Credits

Photos Al Mar Suites

Project Overview

Al Mar Suites Logo has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Iron Recognition

Anna Paula Martinelli was recognized with the coveted Iron A' Design Award in 2025, a testament to excellence of their work Al Mar Suites Logo.

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