Xijiu Matured Liquor
Packaging for GUIZHOU XIJIU CO..LTD
The packaging for Xijiu Matured Liquor Series embodies the significance of the circle in traditional Chinese culture. Additionally, it incorporates the essence of Xijiu and the characteristics of the liquor, blazing a trail in fusing classical aesthetics with modern tastes. With a focus on craftsmanship, material selection, and user friendliness, this packaging design elevates the market competitiveness of the product, and transforms the liquor container into a medium for the inheritance and promotion of Chinese culture.
Download Press Kit № 163642
Download Press Kit № 163642 Packaging for GUIZHOU XIJIU CO..LTD by Chengdu Times Fashion Art Design Co., Ltd to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Xijiu Matured Liquor by Chengdu Times Fashion Art Design Co Ltd
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Packaging by Chengdu Times Fashion Art Design Co Ltd
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Chengdu Times Fashion Art Design Co Ltd Xijiu Matured Liquor
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Chengdu Times Fashion Art Design Co Ltd Packaging
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GUIZHOU XIJIU CO LTDBrand Logo
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Unique Properties
The packaging for Xijiu Matured Liquor Series fuses cultural exploration and aesthetic innovation. It integrates the symbolic essence of the circle in traditional Chinese culture, reflecting the profound heritage of Xijiu and the high quality of the matured liquor. By combining classical aesthetics with modern tastes, the packaging brims with new life in the modern era while retaining the classic bottle shape of Xijiu. It stands as an artwork rich with cultural heritage and heartfelt emotions.
Tags
Chinese Liquor Packaging, Bottle Shaped like a Drum, Collections in the Palace Museum, Original Illustration, Traditional Chinese Culture
Production Technology
- The laser engraved age statements of 15 and 30 years resemble fluttering ribbons, paying homage to the refined tradition of literati enjoying liquor and composing poetry by a winding stream. Their fluid lines connect visual experiences with olfactory senses of rich liquor aroma. - Inside, the original illustration in a woodcut style combines profound Chinese culture with the landscape along the Chishui River and premium ingredients, reflecting the sophistication and heritage of liquor brewing.
Design Challenge
The challenge lies in reflecting the symbolism of the circle, and distilling key liquor age details into a design that emotionally resonates with consumers and conveys the uniqueness of the liquor. This design draws on the collections in the Palace Museum, adopts the classic bottle shape of Xijiu, highlights age statements, and features an illustration symbolizing inheritance from ancient times to the present. These elements reflect profound brewing heritage of Xijiu and its progressive spirit.
Project Duration
This project started in Chengdu in March, 2024, and it was completed there in May, 2024.
Operation Flow
User experience is a top priority. Inspired by a revered relic in the Palace Museum, the cap features a four sided, auspicious shape called Sihe Ruyi in Chinese. This symbolizes the perfect alignment of time, place, craftsmanship, and harmony among people. And the cap opens and closes smoothly for ease of use. The outer box is designed for portability and easy storage. Its structure simplifies opening and ensure a secure closure, keeping the product intact during transportation and display.
Research
The design team delved into the symbolic meaning of the circle in traditional Chinese culture, and integrated this cultural element with the unique characteristics of Xijiu and its matured liquor. The result is an innovative packaging design that harmonizes classical aesthetics with modern tastes. This ingenious fusion injects a distinctive aesthetic appeal and cultural significance into the product, while also fostering stronger brand identification and loyalty among consumers.
Inspiration
The bottle shape is inspired by an esteemed piece from the Palace Museum, whose circular form symbolizes completeness and harmony. This cultural imagery is complemented by the motifs favored in traditional culture, such as mountains, rising sun, scrolls, and ribbons, all converging into a visual identity of Chinese culture. This approach presents the classic drum silhouette of Xijiu, which conveys the preciousness of the matured liquor and embodies the wishes for fulfillment in life and career.
Project Overview
Xijiu Matured Liquor Packaging has been a Platinum winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Platinum A' Design Award is recognized for honoring designs that stand at the forefront of creativity and innovation. It is the highest accolade bestowed by the A' Design Awards, acknowledging works that blend remarkable innovation with impactful societal contributions. These designs not only showcase exceptional artistic and technical proficiency but also highlight their creators' commitment to advancing the boundaries of art, science, design, and technology. Recipients of this award are celebrated for their role in shaping the aesthetics and trends of our time, contributing significantly to the enhancement of quality of life and promoting sustainable development.
Image Credits
For design images and photos please credit Chengdu Times Fashion Art Design Co., Ltd.
Platinum Recognition
Chengdu Times Fashion Art Design Co., Ltd was recognized with the coveted Platinum A' Design Award in 2025, a testament to excellence of their work Xijiu Matured Liquor Packaging.
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