Selftea by Fatih Saruhan innovative automatic turkish tea maker

Selftea

Automatic Turkish Tea Maker for HAKKI SARUHAN VE ORTAKLARI YAZILIM VE BİLİŞİM KOLL. ŞTİ.

The Automatic Turkish Tea Maker revolutionizes traditional tea brewing with full automation, ensuring an effortless yet authentic experience. Its patent pending sliding mechanism precisely transfers boiling water to the teapot, replicating the ideal infusion process. Users can adjust the water flow to customize tea strength. Designed for modern kitchens, it seamlessly blends innovation and tradition, delivering a consistent, high quality tea experience with ease.

Fatih Saruhan 2025 Agency Silver Press Kit № 165560

Download Press Kit № 165560

Download Press Kit № 165560 Automatic Turkish Tea Maker for HAKKI SARUHAN VE ORTAKLARI YAZILIM VE BİLİŞİM KOLL. ŞTİ. by Fatih Saruhan to access high-res images, essential texts, translations, and exclusive interviews—all in one.

Available Now for Your Next Story

At design|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.

Please Note:

Credit the work's creator and/or photographer.
Mention design|newsroom as your source.
Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. design|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.

Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.

Selftea by Fatih Saruhan

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Details on photo contributions are located in the Image Credits Section.

Automatic Turkish Tea Maker by Fatih Saruhan

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. To identify photo contributors, visit the Image Credits Section.

Fatih Saruhan Selftea

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Image attributions can be found in the Image Credits Section.

HAKKI SARUHAN VE ORTAKLARI YAZILIM VE BİLİŞİM KOLL ŞTİ Brand Logo

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Photo credits are listed in the Image Credits Section.

Selftea Automatic Turkish Tea Maker Press Releases

Availability alert: Press releases for Selftea in languages including English.

Unique Properties

The Automatic Turkish Tea Maker replaces the traditional process of brewing tea with total automation. Its sleek and modern design fits perfectly into today's kitchen, while the patent-pending sliding mechanism transfers boiling water to the teapot for perfect infusion without intervention from the user. Control the flow of the water for the desired strength of your tea.

Production Technology

The Automatic Turkish Tea Maker was designed through a user centered approach, focusing on preserving the authenticity of traditional brewing while integrating modern automation. Extensive research on tea making rituals shaped the ergonomics and functionality. The device incorporates high quality stainless steel and heat resistant glass, ensuring durability and safety. Advanced temperature control and infusion techniques were implemented to replicate the precise steeping process of Turkish tea.

Design Challenge

The main creative challenge was automating Turkish tea-making while preserving its authenticity. Traditional methods require precise control over steeping time, temperature, and tea water ratio, which are difficult to replicate mechanically. Socially, tea is a cultural ritual, making user acceptance crucial. Externally, technological limitations, material selection, and production feasibility posed challenges. Through rigorous R&D, smart automation, and material innovation, these obstacles were successfully overcome.

Project Duration

The project began in 2022 in Istanbul and was completed in January 2025. Following extensive research, prototyping, and user testing, the final design successfully integrates automation with the traditional Turkish tea brewing method. The product is now prepared for mass production and is expected to be introduced to the market soon, offering an innovative and effortless tea-making experience.

Operation Flow

Using the Automatic Turkish Tea Maker is effortless. Simply add water and tea leaves, press a button, and let the machine handle the rest. It mimics the traditional double teapot method, automatically adjusting heat and steeping time for the perfect brew. The device ensures consistent flavor every time, without the need for manual control. By eliminating guesswork and effort, it makes authentic Turkish tea accessible to everyone, delivering a rich and smooth taste with ease.

Research

Our process began with field research, user studies, and R&D testing, ensuring a deep understanding of traditional Turkish tea making and user expectations. The design journey was highly iterative, involving numerous sketches, prototypes, and extensive team discussions. Through collaboration and continuous refinement, we transformed insights into a functional, user friendly product that seamlessly integrates tradition with modern automation. This project is a true team effort, shaped by research and innovation.

Inspiration

The Automatic Turkish Tea Maker is an innovative gadget designed to simplify a lot of the hard work required by the traditional method of brewing with ease and speed. It automates the entire process to give the real Turkish tea without any kind of manual effort.

Image Credits

Creator (Industrial Designer): Latif Mahmudoğlu

Project Overview

Selftea Automatic Turkish Tea Maker has been a Silver winner in the Home Appliances Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Fatih Saruhan was recognized with the coveted Silver A' Design Award in 2025, a testament to excellence of their work Selftea Automatic Turkish Tea Maker.

Fatih Saruhan Press Releases

Media members, dive into our press releases on Fatih Saruhan's work, ready for you to use and enhance your journalistic content. Unlock 5 press releases now, directly accessible to journalists.

Selftea Automatic Turkish Tea Maker Wins Silver at 2025 A' Design Awards for Revolutionizing Tea Brewing

Fatih Saruhan and the HSVO design team have unveiled Selftea, an innovative automatic Turkish tea maker that blends tradition with modern automation, earning the prestigious Silver A' Home Appliances Design Award in 2025 for its seamless user experience and authentic results.

Fatih Saruhan Newsroom

Unlock a treasure trove of award-winning designs by accessing Fatih Saruhan Newsroom.

You are currently viewing Media Showcase № 165560. Check out Fatih Saruhan's newsroom for an exhaustive resource hub, featuring award-winning works and exclusive media content. You are now browsing Press Kit / Media Showcase 165560 for Selftea — further insights await in Newsroom 353029.