Panlong Tiandi Mtpt

Retail Store for ImSD

This project is located in Panlong Tiandi, in the northeastern part of Xujing Town, Qingpu District, Shanghai. The space combines the profound cultural heritage of Panlong Ancient Town with the characteristics of Mtpt products, using materials, shapes, sounds, and light and shadow to blur the boundaries between indoors and outdoors, artificial and natural, with the theme of Touching Nature, allowing the beauty of nature to enter within the space and achieving a symbiotic fusion between architecture and landscape.

Download Press Kit № 167435

Download Press Kit № 167435 Retail Store for ImSD by Minghong Ou to access high-res images, essential texts, translations, and exclusive interviews—all in one.

Available Now for Your Next Story

At design|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.

Please Note:

• Credit the work's creator and/or photographer.
• Mention design|newsroom as your source.
• Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. design|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.

Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.

Panlong Tiandi Mtpt by Minghong Ou

Download 1800 Pixels JPEG Image.

Retail Store by Minghong Ou

Download 1800 Pixels JPEG Image.

Minghong Ou Panlong Tiandi Mtpt

Download 1800 Pixels JPEG Image.

Minghong Ou Retail Store

Download 1800 Pixels JPEG Image.

Minghong Ou Designer Portrait Photo

Download 1800 Pixels JPEG Image.

ImSDBrand Logo

Download 1800 Pixels JPEG Image.

Panlong Tiandi Mtpt Retail Store Press Releases

Press releases for Panlong Tiandi Mtpt are now accessible in these languages: English.

Unique Properties

Centered around the project's core concept and the texture of the water town environment, we understand the symbiotic relationship between outdoor experiences and the natural environment. It has a morning glory-shaped sound installation. It draws people into a mysterious world of sound and light, allowing them to touch the sounds of nature in an unprecedented state, bringing people closer to nature.

Tags

"sound, installation, symbiosis, retail, micro-cement"

Production Technology

The space overall adopts raw wood and micro-cement materials to create a basic natural atmosphere indoors, blending seamlessly with the water town scenery through large floor-to-ceiling windows, allowing natural elements to run through and flow freely between indoors and outdoors.

Design Challenge

The most difficult part of this design was the sloping wooden planks above the display area. The thickness of the board is only 20mm. It hangs in the air and will not deform. Solution: Use aluminum alloy frame internally and wood veneer on the surface.

Project Duration

The project started in June 2024 in Shanghai and finished in November 2024 in Shanghai

Operation Flow

We designed a sound installation in this space. We collect outdoor water sounds, bird sounds, wind sounds, etc., to increase the interaction between people and nature.

Research

The design of retail stores has been the subject of considerable research in disciplines such as marketing and consumer behavior. In this project, through the methods of dialogue, tropes and defamiliarization, we create a space that already exists in memory but is not yet fully present in reality. We hope that customers can have a different experience and give the retail design a new look. For example, tropes are used to represent abstract streams, ponds, and forests of light.

Inspiration

Inspired by my experience of hiking outdoors, I wanted to integrate outdoor forests, streams, ponds, stones, mountain huts and sounds into this space to blur the boundaries between indoors and outdoors, artificial and natural, with the theme of "Touching Nature", allowing the flexible beauty of nature to flow freely within the space and achieving a symbiotic fusion between architecture and landscape.

Project Overview

Panlong Tiandi Mtpt Retail Store has been a Bronze winner in the Interior Space and Exhibition Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Minghong Ou.

Bronze Recognition

Minghong Ou was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work Panlong Tiandi Mtpt Retail Store.

Minghong Ou Press Releases

Access a rich repository of press releases on Minghong Ou, offered to press and media professionals for unrestricted use in their stories. 1 press releases are now available for immediate access by journalists.

Panlong Tiandi Mtpt Retail Store Wins Bronze at 2025 A' Design Awards for Innovative Nature-Infused Space

Shanghai-based designer Minghong Ou and ImSD Imperfetto Space Design have been honored with the Bronze A' Design Award 2025 for their Panlong Tiandi Mtpt retail store, which blends architecture and landscape to create a unique, immersive shopping experience inspired by the beauty and sounds of nature in Panlong Ancient Town.

Minghong Ou Newsroom

Explore Minghong Ou Newsroom to uncover award-winning design projects and more.