Playgo

Camper Van Branding Project for Tainan University of Technology/Product Design Department

Playgo redefines camper van travel with a seamless blend of functionality, flexibility, and adventure. Designed for modern explorers, it offers customizable interiors and smart modifications, allowing users to tailor their vehicles effortlessly. The bold orange and black branding symbolizes reliability and exploration, while an online quotation system and physical display area enhance accessibility. Playgo makes van life more practical, stylish, and user friendly, inspiring a new era of mobile travel.

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Download Press Kit № 168831 Camper Van Branding Project for Tainan University of Technology/Product Design Department by Chung Sheng Chen to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Playgo by Chung Sheng Chen

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Camper Van Branding Project by Chung Sheng Chen

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Chung Sheng Chen Playgo

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Chung Sheng Chen Camper Van Branding Project

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Tainan University of Technology Product Design DepartmentBrand Logo

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Playgo Camper Van Branding Project Press Releases

Press releases tailored for Playgo are available in the languages: English.

Unique Properties

Playgo embodies fun, action, and adventure, with the slogan take you to play more! reflecting its mission to simplify camper van travel. Its vibrant orange and black logo symbolizes exploration and reliability, while curved typography adds a modern, approachable touch. Offering customizable modifications with flexible interiors, Playgo enhances convenience through an online quotation system and a physical display area, ensuring users fully understand its value.

Tags

Branding, Visual Identity, Logo Design, Camper Van, Outdoor

Production Technology

Playgo's brand visual design was created using Adobe Illustrator, while the animation components were developed with Adobe Premiere and After Effects, showcasing the brand's dynamism and energy. The logo's color palette includes RGB, CMYK, and Pantone options, ensuring consistency across digital and print media, enhancing brand recognition.

Design Challenge

The design challenge for Playgo lies in establishing a clear brand positioning in the highly competitive camper van market, combining professional technology with a relaxed and enjoyable user experience. Simultaneously, the brand must balance highly customizable functionality with a simplified modification process to attract the new generation of outdoor enthusiasts. The naming process was a significant hurdle. The name Playgo needed to convey a spirit of exploration and freedom while being simple, memorable, and distinctive. Additionally, the visual design had to strike a balance between professionalism and vibrancy, reflected in the logo’s sleek lines and the orange-black color scheme. Another challenge involved creating a user-friendly online quotation system and a physical display area to enhance users’ understanding and ease of selecting modification options. Playgo overcame these obstacles to build a brand that seamlessly combines professionalism with energy, redefining standards in the camper van market.

Project Duration

The project began in November 2023 and concluded in 2024, with a brand launch event and experience store opening held in November 2024.

Operation Flow

Playgo's brand identity is applied to business cards, tote bags, envelopes, letterhead, folders, websites, social media, and camper van decals, ensuring consistency and recognition across both physical and digital platforms. The brand logo, with its sleek lines and orange-black color scheme, embodies professionalism and energy, drawing attention in both static and dynamic displays. Business cards, letterhead, and envelopes emphasize the brand's professionalism, while tote bags and folders combine functionality with style, enhancing daily visibility. The website and social media platforms provide seamless interactive experiences, effectively conveying the brand's story and value. Camper van decals act as mobile advertisements, extending the brand's spirit to the outdoors and capturing even more attention.

Research

Playgo's brand research focuses on user needs and market trends, leveraging 30 years of expertise in automotive component manufacturing to explore possibilities for easy, functional, and personalized camper vans. Through user interviews and market analysis, the brand established its core values, Professional, Relaxed, and Vibrant. The research revealed that users desire simplified modification processes and enhanced convenience. These insights guided the design of the online quotation system and physical display area, seamlessly integrating brand value with user experience, setting a new standard for the camper van market.

Inspiration

Passion for camping and exploration, with 30 years of expertise in vehicle seat manufacturing, Chang Ying Enterprise saw the need for camper vans that blend professionalism and ease. Modification of the camper van by Integrating technology and innovation for functionality, flexibility, and customization. With flexible parking systems, practical interiors, and streamlined modifications, allowing users to create their dream vehicles effortlessly, fulfil a youthful, free, and adventurous lifestyle.

Image Credits

acdesign associates International Co., Ltd.

Project Overview

Playgo Camper Van Branding Project has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Chung Sheng Chen was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work Playgo Camper Van Branding Project.

Chung Sheng Chen Press Releases

Our press releases on Chung Sheng Chen and their work are made freely available for press members looking to add depth to their content. Journalists can access 31 press releases immediately, ready for your use.

Playgo Camper Van Branding Project Wins Bronze at 2025 A' Design Awards for Innovative Visual Identity

Chung Sheng Chen and his team have launched Playgo, a dynamic camper van branding project from Taiwan, blending 30 years of automotive expertise with modern design to create a flexible, user-friendly, and adventurous brand experience, recently honored with a Bronze A' Design Award in 2025.

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