Fast Women
Photographs for Hoffmann Design
The photo series shows the theme of women and racing cars from a new perspective. Instead of being a decorative element, the woman appears as a self-confident personality in a technical environment. Each image conveys determination, coolness and lightness, while subtly resonating vulnerability. The body language retains a natural elegance. The clear image composition and targeted play with blurring direct the eye and create emotions. For a balanced tension, the warm basic tone of the shots is contrasted in part by a technical coolness. Overall, the motifs radiate a calm, focussed atmosphere.
Download Press Kit № 168856
Download Press Kit № 168856 Photographs for Hoffmann Design by Martin Hoffmann to access high-res images, essential texts, translations, and exclusive interviews—all in one.
Available Now for Your Next Story
At design|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.
Please Note:
- Credit the work's creator and/or photographer.
- Mention design|newsroom as your source.
- Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.
Let’s Collaborate: Your stories matter. design|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.
Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.
Fast Women by Martin Hoffmann
Download 1800 Pixels JPEG Image.
Photographs by Martin Hoffmann
Download 1800 Pixels JPEG Image.
Martin Hoffmann Fast Women
Download 1800 Pixels JPEG Image.
Martin Hoffmann Photographs
Download 1800 Pixels JPEG Image.
Martin Hoffmann Designer Portrait Photo
Download 1800 Pixels JPEG Image.
Hoffmann DesignBrand Logo
Download 1800 Pixels JPEG Image.
Martin Hoffmann Interview
Exclusive Content: We offer an interview with Martin Hoffmann, approximately 880 words in length, for journalists to use at no cost. Access and download now. Access Martin Hoffmann Interview Now.
Fast Women Photographs Press Releases
Access press releases crafted for Fast Women in these languages: English.
Unique Properties
Women and racing cars? Fast Women changes perspectives. The women are active protagonists, surrounded by racing technology, their gaze reflects self-confidence, but also a certain vulnerability. The body language maintains feminine elegance in every situation. At the same time, the motifs radiate calm. The viewer's gaze is guided by the clear image composition, the play with blurring supports this and creates emotions, the warmer basic tone is sometimes contrasted by a technical coolness.
Tags
Photography, Self-confident Women, Power Women, Racing Cars, Fun, Racetrack, Emotions, Elegance, Modern Perspective, Female Racing Drivers
Production Technology
Special photo shoot at the Mugello race track. Camera Canon EOS R5, lenses Canon RF 50 f/1.2L USM, Canon EF 70-200 f/2.8L IS USM, post-processing with Adobe Lightroom (corrections, presets) and Photoshop if necessary.
Design Challenge
The most difficult thing was to capture the self-confident image of women authentically, without stereotypes or pointing fingers. As the models are not professionals, they were involved in the image ideas. They were able to internalise them and express their feelings. Depending on the motif, it required more or less communication, measured instructions or simply letting them act freely. The creative challenge was to portray the woman as self-confident, determined, elegant, feminine and fun.
Project Duration
The photos were taken during a 2-day event in Italy, early September 2024. Editing and optimization of the images as well as the presentation in the Book took place in November 2024 in Neu-Ulm, Germany.
Operation Flow
The photos are part of a high-quality, limited-edition photo book as a special project. In full-page images and a harmonious structure, consistent in layout, an appealing compilation offers new perspectives. Only selected people will receive this work as a special honour. A limited number of calendars were also produced with these photos.
Research
Type of research: Women and motor racing - a typified topic from a new perspective. The aim: To portray the self-confident woman in the context of motorsport, not without a sympathetic relaxed attitude. The methodology: A pleasant atmosphere on location, permanent involvement of the models, putting themselves in special situations, the photographer as a sensitive observer of the scenes and moods. Suitable shooting positions, perspectives, surroundings. Post-processing for optimisation, colour fine-tuning. The result: the images reflect the changing role models of women and also show the fun in the process
Inspiration
The woman not as a decorative accessory, but self-confident in a technical male environment. Inspired by the idea of conveying respect for the person depicted in each image, my aim in Fast Women was to capture self-confidence, determination, coolness, but also simply lightness and fun in aesthetic images. Strength combined with subtle vulnerability - a field of tension between action and sensitivity.
Image Credits
Image #1: Photographer Martin Hoffmann, Fast Women, 2024 Image #2: Photographer Martin Hoffmann, Fast Women, 2024 Image #3: Photographer Martin Hoffmann, Fast Women, 2024 Image #4: Photographer Martin Hoffmann, Fast Women, 2024 Image #5: Photographer Martin Hoffmann, Fast Women, 2024
Project Overview
Fast Women Photographs has been a Bronze winner in the Photography and Photo Manipulation Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Martin Hoffmann was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work Fast Women Photographs.
Martin Hoffmann Press Releases
Discover Martin Hoffmann's journey through our press releases, available for all press members and journalists to use without restrictions. Unlock 2 press releases now, directly accessible to journalists.
Martin Hoffmann's "Fast Women" Photo Series Wins Bronze at 2025 A' Design Awards for Empowering Portrayal of Women in Motorsport
Martin Hoffmann's "Fast Women" photo series, shot at Italy's Mugello racetrack and published as a limited-edition book and calendar, has been awarded the Bronze A' Design Award 2025 for its striking, empowering depiction of women as confident protagonists in the world of racing, challenging stereotypes and celebrating both strength and elegance.
Martin Hoffmann Newsroom
Explore Martin Hoffmann Newsroom to uncover award-winning design projects and more.
