Influencer Kit
Doritos x Empirical Nacho Cheese Spirit

Influencer Kit for PepsiCo Design and Innovation

In 2023, Doritos was looking for another unexpected use for Nacho Cheese. Coincidentally, flavor company Empirical came to Doritos with a new angle on its flagship flavor: a Nacho Cheese infused spirit. The limited release sold out in less than six hours. It has made its way into a variety of products: dips, popcorn, and more.

PepsiCo Design and Innovation 2025 Agency Silver Press Kit № 169155

Download Press Kit № 169155

Download Press Kit № 169155 Influencer Kit for PepsiCo Design and Innovation by PepsiCo Design and Innovation to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Doritos x Empirical Nacho Cheese Spirit by PepsiCo Design and Innovation
Doritos x Empirical Nacho Cheese Spirit by PepsiCo Design and Innovation

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Photo credits are listed in the Image Credits Section.

Influencer Kit by PepsiCo Design and Innovation
Influencer Kit by PepsiCo Design and Innovation

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Consult the Image Credits Section for information on photo credits.

PepsiCo Design and Innovation Doritos x Empirical Nacho Cheese Spirit
PepsiCo Design and Innovation Doritos x Empirical Nacho Cheese Spirit

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Details on photo contributions are located in the Image Credits Section.

PepsiCo Design and Innovation Influencer Kit
PepsiCo Design and Innovation Influencer Kit

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Please check the Image Credits Section for photo acknowledgements.

Design Newswire
Doritos x Empirical Nacho Cheese Spirit Influencer Kit Press Releases

Explore press materials for Doritos x Empirical Nacho Cheese Spirit, available in languages such as English.


Unique Properties

Doritos introduced a Nacho Cheese–infused spirit to give a twist on the classic and set the internet ablaze. The Doritos Nacho Cheese flavor is iconic. It has made its way into a variety of products: dips, popcorn and more.

Inspiration

In 2023, Doritos was looking for another unexpected use for Nacho Cheese. Coincidentally, flavor company Empirical came to Doritos with a new angle on its flagship flavor: a Nacho Cheese–infused spirit. The limited release sold out in less than six hours and earned national attention from major media, including Forbes, USA Today, Late Night with Seth Meyers, The Today Show, and Food & Wine, which described the product as unlike anything you’ve ever smelled or tasted — and not in a bad way.

Project Overview

Doritos x Empirical Nacho Cheese Spirit Influencer Kit has been a Silver winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit PepsiCo Design and Innovation.

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Silver Recognition

PepsiCo Design and Innovation was recognized with the coveted Silver A' Design Award in 2025, a testament to excellence of their work Doritos x Empirical Nacho Cheese Spirit Influencer Kit.

DesignPRWire
PepsiCo Design and Innovation Press Releases

We provide a series of press releases on PepsiCo Design and Innovation that journalists and press members can freely incorporate into their narratives. Press members can now immediately access 61 press releases.


Doritos and Empirical Win Silver A' Design Award for Innovative Nacho Cheese Spirit Influencer Kit

Doritos and Empirical have been honored with the Silver A' Packaging Design Award 2025 for their groundbreaking Nacho Cheese Spirit Influencer Kit, which captivated audiences nationwide after its limited release sold out in under six hours and garnered widespread media acclaim.


Newsroom
PepsiCo Design and Innovation Newsroom

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