Immersive Experience
Cheetos Cheesy Verse 2024

Immersive Experience for PepsiCo Design and Innovation

In July 2024, mischievous Chester Cheetah opened a portal to the different worlds of Cheetos. The fun, famous feline presented the third edition of the Cheetos Cheesy Verse, an immersive experience created in Mexico City. This year, the Cheetos Cheesy Verse was back and cheesier than ever. The immersive experience was bigger than previous years, Cheetos faithful was invited to explore the world of Cheetos through 10 unique experiences.

PepsiCo Design and Innovation 2025 Agency Iron Press Kit № 169566

Download Press Kit № 169566

Download Press Kit № 169566 Immersive Experience for PepsiCo Design and Innovation by PepsiCo Design and Innovation to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Cheetos Cheesy Verse 2024 by PepsiCo Design and Innovation
Cheetos Cheesy Verse 2024 by PepsiCo Design and Innovation

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Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Image Credits Section holds all necessary photo accreditation details.

Immersive Experience by PepsiCo Design and Innovation
Immersive Experience by PepsiCo Design and Innovation

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With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Image attributions can be found in the Image Credits Section.

PepsiCo Design and Innovation Cheetos Cheesy Verse 2024
PepsiCo Design and Innovation Cheetos Cheesy Verse 2024

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Image attributions can be found in the Image Credits Section.

PepsiCo Design and Innovation Immersive Experience
PepsiCo Design and Innovation Immersive Experience

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. For attribution details, see the Image Credits Section.

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Cheetos Cheesy Verse 2024 Immersive Experience Press Releases

For Cheetos Cheesy Verse 2024, we offer press releases in multiple languages, including: English.


Unique Properties

In July 2024, mischievous Chester Cheetah opened a portal to the different worlds of Cheetos. The fun, famous feline presented the third edition of the Cheetos Cheesy Verse, an immersive experience created by our team in Mexico City. This year, the Cheetos Cheesy Verse was back and cheesier than ever. We wanted the immersive experience to be bigger than previous years, so we invited the Cheetos faithful to explore the world of Cheetos through 10 unique experiences.

Inspiration

Inspired by the unique personalities within the Cheetos portfolio, we created a universe of different flavors and different worlds. Each Cheetos snack — Torciditos, Bolitas, Colmillos, Flamin' Hot, Poffs, and Popcorn — had its own experience, always with a gravitational pull toward entertainment, fashion, and food, the centers of gravity in the Cheetos Cheesy Verse.

Project Overview

Cheetos Cheesy Verse 2024 Immersive Experience has been a Iron winner in the Interior Space and Exhibition Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit PepsiCo Design and Innovation.

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Iron Recognition

PepsiCo Design and Innovation was recognized with the coveted Iron A' Design Award in 2025, a testament to excellence of their work Cheetos Cheesy Verse 2024 Immersive Experience.

DesignPRWire
PepsiCo Design and Innovation Press Releases

Explore the world of PepsiCo Design and Innovation through our press releases, designed for media members to use freely and enrich your content. Immediate access is granted to 61 press releases for all journalists.


Cheetos Cheesy Verse 2024 Unveils Expanded Immersive Experience in Mexico City, Wins Prestigious Design Award

PepsiCo Design and Innovation launched the third edition of the Cheetos Cheesy Verse in July 2024, inviting fans to explore ten unique, flavor-themed worlds in Mexico City, further cementing the brand's reputation for creativity and earning the Iron A' Design Award for excellence in immersive experiences.


Newsroom
PepsiCo Design and Innovation Newsroom

PepsiCo Design and Innovation Newsroom is your gateway to exploring acclaimed design and award-winning works.

You are currently viewing Media Showcase № 169566. PepsiCo Design and Innovation's newsroom is your gateway to exploring their acclaimed work, complete with all the high-resolution images and interviews you need. Welcome to Press Kit / Media Showcase 169566 on Cheetos Cheesy Verse 2024. Discover additional content in Newsroom 133313.

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