Immersive Experience for PepsiCo Design and Innovation
In July 2024, mischievous Chester Cheetah opened a portal to the different worlds of Cheetos. The fun, famous feline presented the third edition of the Cheetos Cheesy Verse, an immersive experience created in Mexico City. This year, the Cheetos Cheesy Verse was back and cheesier than ever. The immersive experience was bigger than previous years, Cheetos faithful was invited to explore the world of Cheetos through 10 unique experiences.
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For Cheetos Cheesy Verse 2024, we offer press releases in multiple languages, including: English.
In July 2024, mischievous Chester Cheetah opened a portal to the different worlds of Cheetos. The fun, famous feline presented the third edition of the Cheetos Cheesy Verse, an immersive experience created by our team in Mexico City. This year, the Cheetos Cheesy Verse was back and cheesier than ever. We wanted the immersive experience to be bigger than previous years, so we invited the Cheetos faithful to explore the world of Cheetos through 10 unique experiences.
Inspired by the unique personalities within the Cheetos portfolio, we created a universe of different flavors and different worlds. Each Cheetos snack — Torciditos, Bolitas, Colmillos, Flamin' Hot, Poffs, and Popcorn — had its own experience, always with a gravitational pull toward entertainment, fashion, and food, the centers of gravity in the Cheetos Cheesy Verse.
Cheetos Cheesy Verse 2024 Immersive Experience has been a Iron winner in the Interior Space and Exhibition Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
For design images and photos please credit PepsiCo Design and Innovation.
PepsiCo Design and Innovation was recognized with the coveted Iron A' Design Award in 2025, a testament to excellence of their work Cheetos Cheesy Verse 2024 Immersive Experience.
Explore the world of PepsiCo Design and Innovation through our press releases, designed for media members to use freely and enrich your content. Immediate access is granted to 61 press releases for all journalists.
PepsiCo Design and Innovation launched the third edition of the Cheetos Cheesy Verse in July 2024, inviting fans to explore ten unique, flavor-themed worlds in Mexico City, further cementing the brand's reputation for creativity and earning the Iron A' Design Award for excellence in immersive experiences.
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