Lays Deep Ridged Spicy Flavor Lto 2024 by PepsiCo Design and Innovation innovative food

Lays Deep Ridged Spicy Flavor Lto 2024

Food for PepsiCo Design and Innovation

In China, Lay’s is known for its fresh, daring take on snacks. The goal was to connect with young fans looking for a stress free snacking experience, so the company launched two buzzy limited edition flavors: Lay's Deep Ridged Spicy Hot Strip and Lay's Deep Ridged Spicy Stinky Tofu. The new packaging is bold, energetic visuals made sure the spicy shout was loud and clear. At the center of the new design is a playful mouth illustration paired with dynamic food photography showing off the flavors at their full power.

PepsiCo Design and Innovation 2025 Agency Bronze Press Kit № 169613

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Download Press Kit № 169613 Food for PepsiCo Design and Innovation by PepsiCo Design and Innovation to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Lays Deep Ridged Spicy Flavor LTO 2024 by PepsiCo Design and Innovation

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Food by PepsiCo Design and Innovation

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PepsiCo Design and Innovation Lays Deep Ridged Spicy Flavor LTO 2024

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Photo credits are listed in the Image Credits Section.

Lays Deep Ridged Spicy Flavor Lto 2024 Food Press Releases

Explore press materials for Lays Deep Ridged Spicy Flavor Lto 2024, available in languages such as English.

Unique Properties

In China, Lay’s is known for its fresh, daring take on snacks. In May 2024, we aimed to connect with young fans looking for a stress-free snacking experience, so we launched two buzzy limited edition flavors: Lay's Deep Ridged Spicy Hot Strip and Lay's Deep Ridged Spicy Stinky Tofu.

Inspiration

We wanted the new packaging to capture the youthful desire to destress, all while sparking a social buzz in China. Bold, energetic visuals made sure the spicy shout was loud and clear. At the center of the new design is a playful mouth illustration paired with dynamic food photography showing off the flavors at their full power.

Project Overview

Lays Deep Ridged Spicy Flavor Lto 2024 Food has been a Bronze winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit PepsiCo Design and Innovation.

Bronze Recognition

PepsiCo Design and Innovation was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work Lays Deep Ridged Spicy Flavor Lto 2024 Food.

PepsiCo Design and Innovation Press Releases

Journalists and media members can enrich their content with our press releases on PepsiCo Design and Innovation, available for free use. Immediate access is granted to 61 press releases for all journalists.

Lay's Deep Ridged Spicy Flavor Packaging Wins Bronze at 2025 A' Design Awards for Bold Youth Appeal

PepsiCo Design and Innovation's latest Lay's Deep Ridged Spicy Flavor limited edition packaging, launched in May 2024 in China, has been honored with a Bronze A' Packaging Design Award for its vibrant, youthful visuals and innovative approach to engaging young snackers seeking stress-free enjoyment.

PepsiCo Design and Innovation Newsroom

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You are currently viewing Media Showcase № 169613. PepsiCo Design and Innovation's newsroom is your gateway to exploring their acclaimed work, complete with all the high-resolution images and interviews you need. You are now viewing Press Kit / Media Showcase 169613 on Lays Deep Ridged Spicy Flavor Lto 2024. For more details, access Newsroom 133313.