Visual Identity Rdesign
Yumyum

Visual Identity Rdesign for PepsiCo Design and Innovation

In Nigeria, boldness is a way of life. The vibrant culture is full of colorful, bustling markets brimming with energy and excitement. Drawing inspiration from Nigeria's electric environment, the design features eye-catching colors, including an intense yellow for the logotype. Bold, oversized typography stands out against the slim packaging, which includes a window onto the appetizing snack itself. When hunger strikes, YumYum sausage rolls offer a tasty solution.

PepsiCo Design and Innovation 2025 Agency Iron Press Kit № 169618

Download Press Kit № 169618

Download Press Kit № 169618 Visual Identity Rdesign for PepsiCo Design and Innovation by PepsiCo Design and Innovation to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Yumyum by PepsiCo Design and Innovation
Yumyum by PepsiCo Design and Innovation

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Acknowledgements for photographs are in the Image Credits Section.

Visual Identity Rdesign by PepsiCo Design and Innovation
Visual Identity Rdesign by PepsiCo Design and Innovation

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Consult the Image Credits Section for information on photo credits.

PepsiCo Design and Innovation Yumyum
PepsiCo Design and Innovation Yumyum

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Image Credits Section holds all necessary photo accreditation details.

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Yumyum Visual Identity Rdesign Press Releases

Availability alert: Press releases for Yumyum in languages including English.


Unique Properties

In Nigeria, boldness is a way of life. The vibrant culture is full of colorful, bustling markets brimming with energy and excitement — perfect for spirited people always on the go. And when hunger strikes, YumYum sausage rolls offer a tasty solution.

Inspiration

Drawing inspiration from Nigeria’s electric environment, our design features eye-catching colors, including an intense yellow for the logotype. Bold, oversized typography stands out the slim packaging, which includes a window onto the appetizing snack itself.

Project Overview

Yumyum Visual Identity Rdesign has been a Iron winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit PepsiCo Design and Innovation.

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Iron Recognition

PepsiCo Design and Innovation was recognized with the coveted Iron A' Design Award in 2025, a testament to excellence of their work Yumyum Visual Identity Rdesign.

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PepsiCo Design and Innovation Press Releases

Attention press members and journalists: We offer a collection of press releases on PepsiCo Design and Innovation and their notable work, available for your unrestricted use. Journalists can access 61 press releases immediately, ready for your use.


PepsiCo Design and Innovation Unveils Bold Visual Identity Redesign for YumYum Sausage Rolls

PepsiCo Design and Innovation, based in New York, has launched a vibrant new visual identity for YumYum sausage rolls, inspired by the energetic spirit of Nigeria, and has been recognized with the Iron A' Packaging Design Award for 2025.


Newsroom
PepsiCo Design and Innovation Newsroom

Unlock a treasure trove of award-winning designs by accessing PepsiCo Design and Innovation Newsroom.

You are currently viewing Media Showcase № 169618. Discover everything PepsiCo Design and Innovation has to offer in their newsroom, from award-winning projects to high-res media and valuable resources. You are currently viewing Press Kit / Media Showcase 169618 for the Yumyum, with further content available in Newsroom 133313.

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