Guangzhou Academy of Arts
Exhibition Visual Identity for The School of Visual Arts Design of Guangzhou Academy of Fine Arts (GAFA) i
The 2024 visual identity system for the Guangzhou Academy of Fine Arts School of Visual Design transmutes ceremonial flags into proto architectures of design speculation. By weaponizing the flag's inherent dialectic, simultaneously serving as ideological docking stations for collective visioning and speculative incubators for disciplinary subversion, this framework repositions GAFA as a generative node within global design's epistemic evolution.
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Guangzhou Academy of Fine Arts by CHUNSHENG SHI
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Exhibition Visual Identity by CHUNSHENG SHI
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CHUNSHENG SHI Guangzhou Academy of Fine Arts
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CHUNSHENG SHI Exhibition Visual Identity
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The School of Visual Arts Design of Guangzhou Academy of Fine Arts GAFA iBrand Logo
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Unique Properties
The flag symbolizes strength, direction, and the leadership of the design avant-garde; the font is inspired by the interactions formed in various fields of Guangmei during the graduation period, and the font is broken through the pioneering experiments of experimental interpretation; the color combination is expanded to highlight the design of Guangmei Vitality and innovation represent the leading role of Guangmei Design, which aims to explore the infinite possibilities of design.
Tags
Visual Identity Design、Visual Experiment、Exhibition Identity Design、Visual Communication
Production Technology
This Exhibition Visual Image System design was made using different softwares of Adobe, like Illustrator and Photoshop
Design Challenge
Through a strong visual impact, the innovation of cultural redesign attracts the attention of more young people to Graduation Exhibition Visuals, thus continuously creating a kind of propaganda for traditional culture.
Project Duration
The project started in Guangzhou in February 2024 and will end in May 2024.
Operation Flow
The clear message and unique visual format of the campaign's main visual attracted a large number of customers, who were very interested in the campaign, and a series of derivative products, i.e. practical and aesthetic in one, were unanimously well received by users.
Inspiration
Unique: The 2024 Italian graduation design image of the School of Visual Design of Guangzhou Art Institute is inspired by flags and experimental forms, embodying Guangmei’s important role in the design field as a symbol of future visual trends.
Image Credits
Guangzhou Academy of Fine Arts
Project Overview
Guangzhou Academy of Arts Exhibition Visual Identity has been a Golden winner in the Graphics, Illustration and Visual Communication Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Golden Recognition
CHUNSHENG SHI was recognized with the coveted Golden A' Design Award in 2025, a testament to excellence of their work Guangzhou Academy of Arts Exhibition Visual Identity.
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