Levelplay Brandsite

Responsive Website Design for LVL Corp.

The Levelplay Web Design and Be Like Liquid Visual carve a unique position in the industry, setting the brand apart with a bold fusion of nostalgia, character driven branding, and creative communication. Inspired by retro gaming and a rebellious spirit, the design captures fluidity and motion, mirroring the essence of liquid cooling technology. With high quality graphics and immersive storytelling, the website transforms into an interactive experience, reinforcing the Levelplay playful yet high performance identity.

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Download Press Kit № 170189 Responsive Website Design for LVL Corp. by Shakes to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Levelplay by Shakes

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Responsive Website Design by Shakes

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Shakes Levelplay

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Shakes Responsive Website Design

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Shakes Design Design Team Photo

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LVL Corp Brand Logo

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Shakes Design Corporate Logo

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Unique Properties

Levelplay is a pioneering brand in PC cooling technology, specializing in Liquid Cooling Solutions. The Be Like Liquid Web Design is a tribute to a legend, a rebel, and a fighter-embodying adaptability, resilience, and mastery. The creation of this web experience is a seamless blend of cutting-edge technology and immersive artistry, using interactive animations, arcade-style transitions, dynamic cursor effects, and fluid motion graphics to bring the site to life.

Tags

levelplaytech, belikeliquid, pccooling, liquidcooling, lvl, levelplay, pccomponents, pcdiy,

Production Technology

The Levelplay Web Design was built on WordPress, leveraging a highly flexible platform to build and craft a seamless, high-performance user experience. Custom CSS was implemented for precise styling, animations, and interactivity. 3D animations were created in Blender, while 2D motion graphics and animated transitions were developed in After Effects. The site also integrates Lottie animations, ensuring lightweight yet fluid visuals that enhance engagement without compromising speed. Every element was meticulously designed to push the boundaries of interactive web design.

Design Challenge

While its inspiration is rooted in nostalgia, this design was meticulously crafted to be a unique artistic interpretation that pushes the boundaries of web design. The challenge was to seamlessly connect the website’s aesthetics to the essence of Levelplay products, requiring deep exploration and iteration. Be Like Liquid became more than a phrase - it evolved into a core brand philosophy, shaping both the web experience and the Levelplay identity.

Project Duration

The project took 6 months to complete, including web concept, custom animations, content and web development.

Operation Flow

This web design redefines digital engagement through its bold artistic vision and gamified user experience. Unlike conventional PC component websites, Levelplay transforms its online presence into an interactive playground. Scrolling triggers animations, hover effects create playful interactions, and dynamic visual feedback enhances user engagement. Rather than passively browsing, visitors become active players in a gamified digital experience.

Research

Our research mainly included the competitive landscape as well as other emerging players in different industries the goal to craft a very different identity from the big players and position the brand as a fun go-to-alternative.

Inspiration

The Levelplay Web Design merges retro gaming aesthetics with bold visuals and interactivity, creating a cutting-edge digital experience. It blends nostalgia and modernity, capturing the thrill of arcade games while redefining digital engagement for todays gamers. Levelplay champions adaptability and fun, proving tech should be powerful yet enjoyable. Camouflage visuals and custom emojis turn product pages into an interactive battleground, reinforcing its rebellious identity.

Image Credits

LVL Corp.

Project Overview

Levelplay Brandsite Responsive Website Design has been a Silver winner in the Website and Web Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Shakes was recognized with the coveted Silver A' Design Award in 2025, a testament to excellence of their work Levelplay Brandsite Responsive Website Design.

Shakes Press Releases

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