Blythe

Residential House for Jennifer and Kevin

Designed for a warm, airy ambiance with elegant details, it features an earth toned palette accented by black, purple, and blue. Arched glass doors allow natural light into the space, while wooden beveled TV carpentry details and custom wall pendant lights add height and depth to the TV carpentry. Brass handles soften the cabinetry's rigidity. The living room centers around Calacatta Arabesque stone coffee tables, while the powder room features a Pilke Signature 18 wall lamp and a Corvidae stone sink with running veins for a raw touch.

Download Press Kit № 170202

Download Press Kit № 170202 Residential House for Jennifer and Kevin by Berinda Soh to access high-res images, essential texts, translations, and exclusive interviews—all in one.

Available Now for Your Next Story

At design|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.

Please Note:

• Credit the work's creator and/or photographer.
• Mention design|newsroom as your source.
• Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. design|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.

Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.

Blythe by Berinda Soh

Download 1800 Pixels JPEG Image.

Residential House by Berinda Soh

Download 1800 Pixels JPEG Image.

Berinda Soh Blythe

Download 1800 Pixels JPEG Image.

Berinda Soh Residential House

Download 1800 Pixels JPEG Image.

Jennifer and KevinBrand Logo

Download 1800 Pixels JPEG Image.

Blythe Residential House Press Releases

Availability alert: Press releases for Blythe in languages including English.

Blythe Residential House Media Articles

Access our collection of Blythe articles, ready for use and offered in languages: Russian, Japanese, Portuguese, Chinese (Mandarin), French, Korean, Arabic (Standard), Hindi, German, Spanish, Turkish, Indonesian, Dutch, Italian and English.

Unique Properties

Project Blythe is a 4,800 sqft landed home from the 1970s, redesigned to preserve its original charm while introducing a timeless, functional living space. Featuring arched doors and windows, the transformation enhances character while optimizing the layout to foster family interaction and personal retreats. Designed to accommodate the evolving needs of a growing household, the home ensures a seamless balance between shared spaces and private sanctuaries for the next 15 to 20 years.

Tags

Classic, Timeless, Future Proof, Tastemakers, Beautiful and Functional

Production Technology

The design of Project Blythe combines contemporary techniques with meticulous construction methods to revitalize a 1970s structure. Through a collaborative, user-centered approach, we leveraged visual research tools like Pinterest and social media to align design solutions with the clients' lifestyle needs. Advanced space-planning methodologies optimized the existing layout, while durable, high-quality materials ensured both functionality and aesthetic longevity. This integration of thoughtful design and material selection resulted in a balanced, enduring home.

Design Challenge

The biggest challenge was working within the constraints of a 1970s structure while meeting modern design and functional needs. The clients wished to retain the external structure, requiring a thorough site assessment. Issues such as asbestos removal and immovable IC chambers were hurdles to navigate. Unexpected hidden beams and columns during demolition forced design adjustments. Outdated elements like awkward window shapes were reworked, and niches were transformed into practical storage solutions.

Project Duration

Project Blythe started in January 2022 in Singapore in November 2023

Operation Flow

Project Blythe transforms a 1970s home into a warm, inviting space that adapts to a modern family's evolving needs. The redesign enhances daily living by balancing shared and private spaces, fostering both connection and comfort. A well-planned layout allows seamless transitions between entertaining and everyday activities, with a kitchen tailored for both baking and hosting. Thoughtful material choices and timeless design ensure the home remains functional and relevant for decades.

Research

The research for Project Blythe was design-driven and user-centered, focusing on creating a home that remains functional and relevant for 15 to 20 years. The objective was to balance aesthetics with everyday practicality, ensuring the space supports family connection, entertaining, and evolving needs. The methodology involved visual research and collaborative ideation. Together with the clients, we explored design concepts and storage solutions through digital platforms. Data collection relied on Pinterest, social media, and real-life case studies, gathering inspiration for both style and function. Special attention was given to space-saving ideas, such as a pull-out and stowaway KitchenAid tray cabinet for seamless baking and hosting. The participants were the homeowners, who provided firsthand insights into their lifestyle and future needs. Their involvement ensured that the design aligned with their daily routines and long-term vision. The results produced a future-proof home that enhances everyday interactions. Innovative storage solutions and thoughtful layouts improved usability without compromising aesthetics. The insights gained emphasized the importance of adaptive spaces—designing for present needs while allowing flexibility for future changes. The research directly impacted real-life design decisions, creating a home that enhances family life, social interactions, and functional efficiency, setting a precedent for thoughtful, user-focused residential transformations.

Inspiration

The inception of Project Blythe began with the desire to create a timeless residence that balances elegance with practicality for a family of four. The vision was not just to design a beautiful home but to create a sanctuary where every detail supports the family’s daily routines for years to come. The design concept was driven by the family’s long-term needs, as the client desired a home that would remain relevant and functional for at least the next 15 years.

Image Credits

Photos by: Angela Guo

Project Overview

Blythe Residential House has been a Iron winner in the Interior Space and Exhibition Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Iron Recognition

Berinda Soh was recognized with the coveted Iron A' Design Award in 2025, a testament to excellence of their work Blythe Residential House.

Berinda Soh Press Releases

We provide a series of press releases on Berinda Soh that journalists and press members can freely incorporate into their narratives. Available now: 1 press releases ready for immediate access by journalists.

Glorious State's Project Blythe Wins Iron A' Design Award for Timeless Residential Transformation in Singapore

Glorious State has been honored with the Iron A' Design Award 2025 for Project Blythe, a 4,800 sqft Singapore residence reimagined to balance elegance and practicality for a modern family, blending original 1970s charm with future-proof, functional spaces designed to support evolving lifestyles for decades to come.

Berinda Soh Newsroom

Berinda Soh Newsroom is your gateway to exploring acclaimed design and award-winning works.