Product Animation
Thorn Metamorphosis

Product Animation for QZENS Furniture - Art - Design

Thorn Lighting transforms nature's sharpest form, the thorn, into a modern design object that embodies the balance between hard and soft, light and shadow. Inspired by nature's metamorphosis, this lighting symbolizes strength, resilience and spiritual growth through adversity. The design blends raw, organic edges with industrial lines, reflecting the beauty and hope found in challenges. A cinematic experience was created using Houdini, Redshift, and advanced simulation techniques to visually represent this transformation, blending the wild spirit of nature with modern aesthetics.

QZENS Furniture - Art - Design 2025 Agency Silver Press Kit № 170360

Download Press Kit № 170360

Download Press Kit № 170360 Product Animation for QZENS Furniture - Art - Design by QZENS Furniture - Art - Design to access high-res images, essential texts, translations, and exclusive interviews—all in one.


Available Now for Your Next Story

At design|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.


Please Note:

  • Credit the work's creator and/or photographer.
  • Mention design|newsroom as your source.
  • Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. design|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.


Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.


Thorn Metamorphosis by QZENS Furniture   Art   Design
Thorn Metamorphosis by QZENS Furniture Art Design

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. For photo credit information, refer to the Image Credits Section.

Product Animation by QZENS Furniture   Art   Design
Product Animation by QZENS Furniture Art Design

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Details on photo contributions are located in the Image Credits Section.

QZENS Furniture   Art   Design Thorn Metamorphosis
QZENS Furniture Art Design Thorn Metamorphosis

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Consult the Image Credits Section for information on photo credits.

QZENS Furniture   Art   Design Product Animation
QZENS Furniture Art Design Product Animation

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Consult the Image Credits Section for information on photo credits.

QZENS Furniture   Art   Design Design Team Photo
QZENS Furniture Art Design Design Team Photo

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. For photo credit information, refer to the Image Credits Section.

QZENS Furniture   Art   DesignBrand Logo
QZENS Furniture Art DesignBrand Logo

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. For attribution details, see the Image Credits Section.

QZENS Furniture   Art   Design Corporate Logo
QZENS Furniture Art Design Corporate Logo

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. To identify photo contributors, visit the Image Credits Section.

Design Newswire
Thorn Metamorphosis Product Animation Press Releases

Our Thorn Metamorphosis press releases are ready in languages: English, for your convenience.


Unique Properties

Over time, nature’s forms are shaped by human hands into industrial products. While this transformation sped up with the Industrial Revolution, the organic structures of nature continue to inspire design. Thorn Lighting transforms the thorn, one of nature’s harshest forms, into a modern design object. This process reflects the evolution into a functional product, while maintaining the wild and unique beauty of nature.

Tags

Thorn, Lighting, Nature, Metamorphosis, Transformation, Vfx, 3D, Cgi, Animation, Organic

Production Technology

Thorn’s cinematic was created using Houdini and rendered with Redshift on dual RTX 4090 GPUs. Final renders were composited in Nuke, edited in After Effects, and color graded in DaVinci Resolve. Starting from CAD data, Houdini’s procedural tools shaped its organic transformation. Vellum simulations drove the metamorphosis, while anamorphic CG cameras and lighting enhanced its cinematic feel. Product photos provided key references to achieve realistic material properties in the animation.

Design Challenge

Creating the right composition for this animation about the transformation of nature into an industrial lighting product was a challenge. It was a real challenge to model and synchronize the scenes that reflect the reality of nature, while at the same time harmonizing with the specially prepared music and conveying the intended emotions to the audience in an effective and cinematographic way.

Project Duration

The project started simultaneously in New York and Ankara in September 2023 and was completed in July 2024. The creation process of the work was spread across this timeline and was not continues.

Operation Flow

The cinematic was created to showcase the origin story of Thorn in an elegant and self-explanatory way. Its purpose is to take the audience on a small journey of transformation. The video is intended to be shared on social platforms and during events to create attraction around the product.

Research

The effects of seasonal changes on nature were researched. Realistic seed, thorn, and leaf models were created, observing their wind-driven movements. 3D modeling was done based on the product's components. Multiple tests ensured accurate material textures. To capture true lighting and colors, recordings were made in various environments. A special composition was crafted to narrate the metamorphosis in sync with the animation.

Inspiration

Inspired by nature’s metamorphosis, Thorn Lighting transforms sharp thorns into light, symbolizing strength and beauty. Thorns, representing resilience and growth through adversity, serve as metaphors for spiritual evolution. Blending their raw edge with industrial lines, Thorn strikes a balance between harshness and softness, light and shadow. It reflects the human journey of finding beauty and hope in challenges, merging nature’s wild spirit with modern aesthetics and functionality.

Image Credits

Tuna ÜNALAN Yağız ORAL Yılmaz DOĞAN

Project Overview

Thorn Metamorphosis Product Animation has been a Silver winner in the Movie, Video and Animation Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

QZENS Furniture   Art   Design Design Team Photo Award Logo
Silver Recognition

QZENS Furniture - Art - Design was recognized with the coveted Silver A' Design Award in 2025, a testament to excellence of their work Thorn Metamorphosis Product Animation.

DesignPRWire
QZENS Furniture - Art - Design Press Releases

Access a rich repository of press releases on QZENS Furniture - Art - Design, offered to press and media professionals for unrestricted use in their stories. Journalists can access 1 press releases immediately, ready for your use.


QZENS Furniture's "Thorn Metamorphosis" Wins Silver at 2025 A' Design Awards for Cinematic Product Animation

QZENS Furniture - Art - Design has been honored with the Silver A' Design Award in the Movie, Video and Animation Design category for "Thorn Metamorphosis," a cinematic animation inspired by nature's transformative power, completed between New York and Ankara and unveiled in July 2024 to celebrate resilience and beauty through adversity.


QZENS Furniture   Art   Design Design Team Photo
QZENS Furniture - Art - Design Newsroom

Dive into QZENS Furniture - Art - Design Newsroom to explore celebrated designs and projects.

You are currently viewing Media Showcase № 170360. Explore QZENS Furniture - Art - Design's newsroom for a complete collection of their award-winning work, including high-resolution images, interviews, and much more. You are here: Press Kit / Media Showcase 170360 about Thorn Metamorphosis. Additional content is available in Newsroom 366550.

Explore Now

Portal Beoplay Advertising Campaign
Portal Beoplay

Advertising Campaign for Kutuko Studio SL

Carlos Cabrera 2023 Agency Platinum
Alignment to Air 3D Animation
Alignment to Air

3D Animation for Jin Jeon(J2Motion)

Jin Jeon 2020 Professional Platinum
My Coin 3D Animation
My Coin

3D Animation for Studio Room

Sungkyun Bae 2021 Non-Profit Platinum
The Simplest Happiness Commercial Animation
The Simplest Happiness

Commercial Animation for Fox Movies

Yen C Chen 2020 Professional Platinum
2021 Kids Channel Ident Promo TVC Animation
2021 Kids Channel Ident Promo

TVC Animation for 27 Design Co., Ltd.

27 Design 2023 Enterprise Platinum
Grundig Heinzelmann Limited Edition Consumer Electronics Film
Grundig Heinzelmann Limited Edition

Consumer Electronics Film for Digital Panorama

Digital Panorama 2021 Agency Platinum
Eggshell Montage Animation
Eggshell Montage

Animation for Eggshellsea Production Limited

Fong Lok Kee Rocky 2021 Professional Golden
Moose Piss Beer
Moose Piss

Beer for Hermoso Compadre

Bruno Cintra 2021 Professional Golden
Renai Dance Animation
Renai Dance

Animation for Boxon Media Studios

Zhike Yang 2024 Agency Golden
Bioo Biotechnological Lamp
Bioo

Biotechnological Lamp for Kutuko Studio S.L.

Carlos Cabrera 2023 Agency Golden
Freeway Loud 3D Product Animation
Freeway Loud

3D Product Animation for Morgan Studio

Mateus Morgan 2024 Agency Silver
Nunn Bush 3D Product Animation
Nunn Bush

3D Product Animation for Morgan Studio

Mateus Morgan 2023 Agency Silver
Create Newsroom
Create Your Newsroom

Establishing your own newsroom is a strategic move to effectively communicate your designs to a targeted audience of journalists and media editors. This direct channel enhances your visibility, significantly increasing your chances of being published and featured across a wide range of media platforms, from magazines and newspapers to journals and online media. Take the first step towards amplifying your reach and influence in the design community.

Create Media Account
Create Account to Unlock Exclusive Resources
  • High-resolution images for your stories
  • Ready-to-publish press kits
  • Access to exclusive content

Quick sign-up. Instant access. Elevate your reporting now.

Create Newsroom
Submit Your Design

Submit your design and seize the opportunity to be featured across a global stage. Gain exposure by connecting your work with our extensive network of journalists and leading media outlets. Start your journey to worldwide recognition today.

Unlock Exclusive Journalistic Resources

Join our community of leading journalists and gain immediate access to premium content, in-depth design insights, and exclusive interviews.

Create Your Journalist Account

Featured Now

Design of the Day
DESIGN OF THE DAY
Design Team of the Day
DESIGN TEAM OF THE DAY
Design Legend of the Day
DESIGN LEGEND OF THE DAY
Design Highlight of the Day
HIGHLIGHT OF THE DAY
Design Interview of the Day
DESIGN INTERVIEW OF THE DAY
Designer of the Day
DESIGNER OF THE DAY