Namuh Investment Rebranding
Brand Design for LMNT Company
Namuh redefined itself as a self-achievement platform, expanding beyond stock trading to deliver new experiences and value. Designed for Millennials and Gen Z, the platform fosters personal growth through investment and promotes healthy financial habits. The Daily Shift concept transforms everyday spending into future-oriented investments. A cohesive design system, featuring imaginative illustrations and a door motif, enhances accessibility and highlights new opportunities.
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Namuh Investment by LMNT Company
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Brand Design by LMNT Company
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LMNT Company Namuh Investment
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LMNT Company Brand Design
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Unique Properties
The rebranding introduces a new investment experience for Millennials and Gen Z by breaking away from the rigid visual conventions typically found in the investment industry. The concept of investment opens new opportunities is communicated through imaginative illustrations. A design system was developed based on the door motif, symbolizing new opportunities, ensuring consistent application across various customer touch-points.
Tags
Brand Identity, Brand Experience, Brand Strategy, Motion Graphic, Creative Direction, Investment, Iconography Design, Illustration Design, Mobile App Design
Production Technology
Adobe Illustrator, Adobe After Effects, Adobe Photoshop,
Design Challenge
Conventional stock investment platforms typically follow uniform UI structures focused on information delivery, leaving little room for brand differentiation. Namuh overcomes this challenge by introducing an illustrated world that creates a more engaging and differentiated experience for the MZ generation. The illustrations, developed under the Daily Shift concept, reimagine investing as intuitive and accessible, transforming complex financial processes into familiar and approachable experiences.
Project Duration
Seoul, Republic of Korea
Operation Flow
The brand concept, Daily Shift, promotes the transformation of everyday spending habits into future-oriented investment behaviors. This narrative encourages healthy investment practices that contribute to a robust capital market, supporting meaningful investments over unnecessary consumption.
Research
Namuh expands beyond stock trading to offer content and services that support personal development. For Millennials and Gen Z, investment is perceived not merely as a financial activity but as a form of self-growth. In this brand experience, the concept of Shift represents personal transformation, embedded throughout visual touchpoints, including the key visual motif. This approach reinforces Namuh’s commitment to fostering growth-driven investing.
Inspiration
Namuh was repositioned beyond a traditional stock investment application into a platform delivering new experiences and value. Defined as a self-achievement platform, it emphasizes personal growth through investing. Rather than limiting itself to trading functions, the platform offers financial content tailored to Millennials and Gen Z. To support this vision, a comprehensive brand experience design was developed, along with operational principles and guidelines for service management and marketing strategies.
Image Credits
Image #1 : ⓒ2024. LMNT all rights reserved. Image #2 : ⓒ2024. LMNT all rights reserved. Image #3 : ⓒ2024. LMNT all rights reserved. Image #4 : ⓒ2024. LMNT all rights reserved. Image #5 : ⓒ2024. LMNT all rights reserved.
Project Overview
Namuh Investment Rebranding Brand Design has been a Bronze winner in the Advertising, Marketing and Communication Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
LMNT Company was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work Namuh Investment Rebranding Brand Design.
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