Montigo Experience Store
Retail Design for Montigo
Montigo's Hydration Haven redefines eco-conscious retail through a curvilinear, immersive store at Singapore's Ion Orchard. Centered on a dynamic curved videowall the design replaces disposable posters with adaptive digital content, slashing material waste and carbon footprints. Interactive laser engraving stations and a vibrant color wonderland invite customers to craft personalized thermal bottles. Merges kinetic allure with customization.
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Montigo Experience Store by Chong Hean Teo
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Retail Design by Chong Hean Teo
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Chong Hean Teo Montigo Experience Store
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Chong Hean Teo Retail Design
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Montigo Experience Store Retail Design Press Releases
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Unique Properties
Montigo’s Hydration Haven redefines eco-conscious retail through a curvilinear, immersive store at Singapore’s ION Orchard. Centered on a dynamic curved videowall the design replaces disposable posters with adaptive digital content, slashing material waste and carbon footprints. Interactive laser-engraving stations and a vibrant “color wonderland” invite customers to craft personalized thermal bottles. Merges kinetic allure with customization.
Tags
Sustainable Retail Tech, Customization, Curvilinear Architecture, Eco-Conscious Design, Brand Immersion,Montigo
Production Technology
the overview design was first draft in freehand , then transfer into AutoCAD to get it's proper layout. and ultimately build and render the 3D models with sketchup & vray.
Design Challenge
Designing for a compact, transit-adjacent space demanded strategic use of technology and form. The curved video wall addressed spatial constraints by optimizing vertical visibility, ensuring the store stood out amid visual clutter while serving as a sustainable alternative to disposable signage. Durable, locally sourced materials were prioritized to withstand high foot traffic, aligning with circular design principles.
Project Duration
The design process started in June 2024. Videowall was fabricated in Shenzhen. Renovation started in September 2024 and completed in October 2024 in ION Orchard Singapore.
Operation Flow
The result is a retail environment transcending transactional space, offering a multisensory journey where customers “drink their way” through color, light, and personalization. By merging digital allure with tactile engagement and sustainable practices, Montigo’s store has become a landmark of experiential retail - driving footfall, dwell time, and emotional connection to the brand while setting a benchmark for eco-conscious retail design.
Research
The primary intent was to create a dynamic, interactive environment that mirrors Montigo’s ethos of individuality, vibrancy, and environmental stewardship. Key goals included: Elevating the in-store customization journey through tactile and digital touchpoints. -Capturing attention from fast-moving commuters. -Reinforcing brand identity through spatial aesthetics. -Minimizing environmental impact. The result is a retail environment transcending transactional space, offering a multisensory journey where customers “drink their way” through color, light, and personalization.
Inspiration
The store’s architectural language draws direct inspiration from Montigo’s thermal bottle silhouette, translating its ergonomic curvature into a full-scale spatial experience. The undulating facade and interior layout echo the bottle’s fluid form, creating a tangible connection between product and environment. The curved video wall emerged as a kinetic reinterpretation of Montigo’s customizable ethos.
Image Credits
Image #1: Photographer Ching, Shop Front,2024. Image #2: Photographer Ching, Product Wall,2024. Image #3: Photographer Ching, Display Counter,2024. Image #4: Photographer Ching, Laser Engraving Counter/Cashier,2024. Image #5: Photographer Ching, Videowall display,2024.
Project Overview
Montigo Experience Store Retail Design has been a Iron winner in the Interior Space and Exhibition Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
Chong Hean Teo was recognized with the coveted Iron A' Design Award in 2025, a testament to excellence of their work Montigo Experience Store Retail Design.
Chong Hean Teo Press Releases
Journalists and media members can enrich their content with our press releases on Chong Hean Teo, available for free use. Now available: Immediate access to 1 press releases for journalists.
Montigo Experience Store Sets New Standard for Eco-Conscious Retail Design at ION Orchard Singapore
Chong Hean Teo's Montigo Experience Store, completed in October 2024 at ION Orchard Singapore, reimagines retail with a curvilinear, immersive environment inspired by Montigo's signature thermal bottles, blending kinetic digital displays, sustainable materials, and interactive customization to create a multisensory, eco-friendly shopping experience.
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