Cultural Promotion
Time And Seasons Of Dunhuang

Cultural Promotion for Dapeng Zhang

Dunhuang Seasonal Festivals is an innovative design that blends the aesthetics of Mogao Caves murals with China's 24 solar terms. By reconstructing the Dunhuang mineral pigment color system and integrating brushstroke rhythms and decorative patterns, this project uses contemporary typography to visualize the agricultural philosophy of each solar term. It offers a new approach for the revitalization of intangible cultural heritage, balancing historical authenticity with modern minimalism.

Dapeng Zhang 2025 Professional Iron Press Kit № 170902

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Download Press Kit № 170902 Cultural Promotion for Dapeng Zhang by Dapeng Zhang to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Time and Seasons of Dunhuang by Dapeng Zhang
Time and Seasons of Dunhuang by Dapeng Zhang

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Cultural Promotion by Dapeng Zhang
Cultural Promotion by Dapeng Zhang

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Dapeng Zhang Time and Seasons of Dunhuang
Dapeng Zhang Time and Seasons of Dunhuang

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Details on photo contributions are located in the Image Credits Section.

Dapeng Zhang Cultural Promotion
Dapeng Zhang Cultural Promotion

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. For photo credit information, refer to the Image Credits Section.

Dapeng ZhangBrand Logo
Dapeng ZhangBrand Logo

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. For photo credit information, refer to the Image Credits Section.

Design Newswire
Time And Seasons Of Dunhuang Cultural Promotion Press Releases

Discover our press releases for Time And Seasons Of Dunhuang available in the following languages: English.


Unique Properties

"Dunhuang Seasonal Festivals" is an innovative design that blends the aesthetics of Mogao Caves murals with China's 24 solar terms. By reconstructing the Dunhuang mineral pigment color system and integrating brushstroke rhythms and decorative patterns, this project uses contemporary typography to visualize the agricultural philosophy of each solar term. It offers a new approach for the revitalization of intangible cultural heritage, balancing historical authenticity with modern minimalism.

Tags

Poster Design, Dunhuang Patterns, Typegraphy Design

Production Technology

Screen Printing

Design Challenge

In terms of creative conception, it is extremely challenging to achieve the natural integration of Dunhuang elements with the structure and strokes of the font while also ensuring the readability of the font. Regarding internal factors, having an in-depth understanding of the cultural connotations of Dunhuang and making the design conform to modern aesthetics places high demands on one's knowledge reserve and design capabilities. Moreover, there are also problems of scattered information and difficulties in screening when it comes to the collected Dunhuang elements.

Project Duration

The project was launched in Dunhuang in November 2023, concluded in October 2024, and was exhibited at Zhejiang Sci-Tech University in November 2024.

Operation Flow

The poster design facilitates profound interaction between audiences and the 24 Solar Terms and Dunhuang cultural heritage through four strategic dimensions: visual magnetism, informational storytelling, emotional resonance, and social media propagation. This multidimensional approach achieves dual cultural communication objectives - immersing viewers in traditional aesthetic philosophy while organically stimulating participatory engagement and grassroots dissemination momentum.

Research

Research Type: Cultural communication and design practice. Research Objectives: To popularize Dunhuang culture and the agricultural culture related to the 24 solar terms, explore the design model that combines tradition and modernity, and provide new ideas for the cultural and creative industry. Methodology: Sort out relevant classical documents and research materials, conduct on - site investigations in Dunhuang Mogao Grottoes, and carry out questionnaires and interviews to collect the public's understanding of traditional culture and their feedback on design works. Data Collection and Tools: Data are collected from literature materials, on - site investigation records, and 200 questionnaires. Participants and Experiments: Participants cover people of different ages and occupations. Around the first draft of the poster, evaluations are invited and the design is optimized accordingly. Results: The poster integrates Dunhuang and solar - term elements. With its eye - catching design, it has been widely spread on social media, triggering enthusiastic discussions among the public about the two cultures and enhancing the cultural attention and influence. Insights and Impacts: This research sets an example for cultural promotion, inspires creators to explore the value of traditional culture, promotes the innovation of cultural and creative product design, and enables traditional culture to integrate into modern life. Real - world Impacts: Commercially, cultural and creative products related to the poster have a warm response, expanding the commercial value of traditional culture. Socially, it enhances the public's cultural identity and pride, and promotes cultural inheritance and development. In the design field, it leads the trend of integrating tradition and modernity, injecting vitality into the industry.

Inspiration

The inspiration for the project comes from the profound connection between Dunhuang murals and the Chinese 24 solar terms. The design combines Dunhuang elements with the agricultural themes of the solar terms, reinterpreting ancient visual language. The project digitally reconstructs Dunhuang mineral colors and traditional patterns, blending them with contemporary typography to breathe new life into them within the context of modern culture.

Image Credits

Main image #1:Dapeng Zhang, Time and Seasons of Dunhuang, 2024. Optional image #2:Dapeng Zhang, Poster display, 2024. Optional image #3:Dapeng Zhang, Design application 1 , 2024. Optional image #4:Dapeng Zhang, Design application 2 , 2024. Optional image #5:Dapeng Zhang, Design application 3, 2024.

Project Overview

Time And Seasons Of Dunhuang Cultural Promotion has been a Iron winner in the Cultural Heritage and Culture Industry Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

 Award Logo
Iron Recognition

Dapeng Zhang was recognized with the coveted Iron A' Design Award in 2025, a testament to excellence of their work Time And Seasons Of Dunhuang Cultural Promotion.

DesignPRWire
Dapeng Zhang Press Releases

Media members, dive into our press releases on Dapeng Zhang's work, ready for you to use and enhance your journalistic content. Instantly access 1 press releases, available exclusively for journalists.


"Time And Seasons Of Dunhuang" Poster Wins Iron A' Design Award for Innovative Cultural Heritage Promotion

Dapeng Zhang's "Time And Seasons Of Dunhuang" poster, inspired by the fusion of Dunhuang murals and China's 24 solar terms, has been awarded the Iron A' Cultural Heritage and Culture Industry Design Award 2025. Launched in Dunhuang and exhibited at Zhejiang Sci-Tech University, the project revitalizes traditional culture through digital design and contemporary typography, fostering new appreciation for intangible heritage.


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