Youngor Experien

Fashion Store for THE TRIANGLE.JP.CO., LTD

The design harmonizes tradition and innovation, seamlessly integrating a long established brand’s legacy with contemporary aesthetics. The circular layout fosters fluid movement, encouraging visitors to explore naturally. Unique lighting techniques enhance the architectural presence, while dynamic spatial elements, including a spiral LED screen, create an immersive experience. Thoughtful material choices balance elegance and warmth, ensuring a sophisticated yet inviting atmosphere.

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Download Press Kit № 171554 Fashion Store for THE TRIANGLE.JP.CO., LTD by Masato Kure to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Youngor Experien by Masato Kure

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Fashion Store by Masato Kure

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Masato Kure Youngor Experien

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Masato Kure Fashion Store

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Masato Kure Design Team Photo

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THE TRIANGLE JP CO LTDBrand Logo

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Unique Properties

This design harmonizes tradition and innovation, seamlessly integrating a long-established brand’s legacy with contemporary aesthetics. The circular layout fosters fluid movement, encouraging visitors to explore naturally. Unique lighting techniques enhance the architectural presence, while dynamic spatial elements, including a spiral LED screen, create an immersive experience. Thoughtful material choices balance elegance and warmth, ensuring a sophisticated yet inviting atmosphere.

Production Technology

The design was developed through an iterative process, balancing spatial composition, material selection, and lighting to create a seamless yet dynamic experience. We employed modular layouts to ensure flexibility and adaptability while maintaining a cohesive identity. Advanced lighting techniques were used to highlight textures and define zones, enhancing the interaction between the brands and visitors within the unified space.

Design Challenge

The project features large circular lighting elements integrated into the ceiling, strategically tilted to create a dynamic spatial experience. These fixtures, measuring approximately 8000 mm in diameter, provide uniform illumination while enhancing the architectural composition. The lighting design utilizes diffused panels for a soft glow, ensuring both functionality and aesthetic appeal, while accentuating key product displays.

Project Duration

The project commenced in 03, 2023 and was completed in 10, 2024. Designed to enhance the retail experience, the space was meticulously planned to facilitate seamless navigation between brand zones while maintaining a cohesive atmosphere. The ceiling lighting was strategically implemented to create an inviting ambiance, ensuring optimal product presentation and a refined shopping environment.

Operation Flow

This space is designed to create a smooth and immersive shopping experience. The flexible layout allows visitors to move naturally between brand zones without feeling restricted. The ceiling lighting enhances the atmosphere, making the space feel open and inviting. Each design element works together to highlight products effectively, ensuring a visually engaging and comfortable experience for shoppers.

Inspiration

This project was conceived to integrate five distinct fashion brands into a single, unified space while preserving each brand’s unique identity. Our approach focused on spatial composition, material contrasts, and lighting to ensure individual expression within a cohesive environment. The result is a curated space where visitors can seamlessly navigate between brands, experiencing diversity while appreciating the harmony of the overall design.

Project Overview

Youngor Experien Fashion Store has been a Golden winner in the Interior Space and Exhibition Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Image Credits

For design images and photos please credit Masato Kure.

Golden Recognition

Masato Kure was recognized with the coveted Golden A' Design Award in 2025, a testament to excellence of their work Youngor Experien Fashion Store.

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