Ruyi Dim Dong
Baking Shop for Jijia Brand Creative Studio
The logo reconstructs Eastern aesthetics through semiotic minimalism, with the scroll cultural continuity and half opened gift box interactive exploration serving as core metaphors. It deconstructs the Chinese characters Ruyi The right stroke of Ru transforms into an unfurling silk scroll Yi sheds its left radical, leaving a geometric Li resembling a gift mid unwrapping, capturing the moment of revelation.The seal stamp pays homage to both artisan imprint traditions and scholarly colophon elegance.
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Ruyi Dim Dong by Hong Jia Min
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Baking Shop by Hong Jia Min
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Hong Jia Min Ruyi Dim Dong
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Hong Jia Min Baking Shop
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Hong Jia Min Designer Portrait Photo
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Jijia Brand Creative StudioBrand Logo
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Unique Properties
East West Alchemy Revive ancient pastry techniques alongside European bread artistry, bridging tradition and modernity through taste.Gifts with Soul Through culinary craftsmanship, design curated gift boxes blending Eastern aesthetics with functionality, transforming pastries into edible ambassadors of a city cultural essence.
Tags
Health, Creativity, Baking, Chinese, Oriental
Production Technology
The visual system distills six operational pillars into essential graphic forms Brand Philosophy, Target Audience, Usage Scenarios, Daily Freshness, Clean Ingredients, Cultural Remix, Through rigorous formal reduction, each business imperative becomes an actionable design syntax.
Design Challenge
The project requires the seamless integration of multiple elements to simultaneously communicate the brand core identity, embody Oriental aesthetics, and ensure versatile application across diverse scenarios.
Project Duration
Designed in September 2023 for Nanning, Guangxi, China
Operation Flow
Anchored in Ming style typography, the right stroke of the character Ru is reimagined as an unfurling scroll its silk like curves converging into a gracefully tapered form, embodying the enduring legacy of tea house culture. The left radical of Yi is intentionally concealed, allowing its right component Li to emerge like a half revealed gift box, subtly evoking the ceremonial unveiling of Eastern refinement.
Research
Committed to conveying brand essence with minimalist clarity, unlocking expansive possibilities while ensuring sustainable brand evolution.
Inspiration
The design draws from dual Eastern motifs the unfurling scroll and the partially opened gift. The scroll embodies the enduring legacy of tea and dim sum culture, while the half revealed gift box captures the delightful moment of unwrapping a souvenir.The character Ru transforms into scroll like silk ribbons, symbolizing heritage; Yi is deliberately halved, leaving only its right component Li as an unboxed surprise reflecting the subtle grace of Eastern aesthetics.
Image Credits
Hong Jia Min
Project Overview
Ruyi Dim Dong Baking Shop has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
Hong Jia Min was recognized with the coveted Iron A' Design Award in 2025, a testament to excellence of their work Ruyi Dim Dong Baking Shop.
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