Dream Of The Blue
Packaging for Shenzhen Oracle Creative Design Co.,Ltd.
Yanghe's premium brand, Dream Of The Blue has launched a limited-edition liquor in collaboration with the epic film Investiture of the Gods. The relentless dream-seeking spirit inherent in Yanghe's culture resonates deeply with the profound mythological heritage of the East embodied by the film, creating a powerful synergy. This partnership represents not merely a crossover between Chinese baijiu culture and cinematic art, but a cultural feast where the liquor conveys profound values and the film serves as a reflecting mirror, presented for all to appreciate.
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Dream Of The Blue by Wen Liu
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Packaging by Wen Liu
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Wen Liu Dream Of The Blue
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Unique Properties
Dream Of The Blue x Investiture of the Gods: Aspiration Meets Myth. Yanghe's premium brand partners with the blockbuster film, fusing its culture of dream-seeking with the spiritual power of an iconic legend. This collaboration crafts an epic narrative where fine liquor interprets cinema, creating a cultural feast in honor of dreams and timeless tales.
Tags
Baijiu, Yanghe, Dream Of The Blue, Investiture of the Gods, Co-branding, Crossover
Production Technology
The entire bottle, including the armor motif, is crafted as a single piece of glass through a one-piece molding process. This monolithic structure significantly enhances production cost-efficiency. The front emblem is made from recycled aluminum, underscoring our tangible commitment to environmental responsibility.
Design Challenge
The pivotal challenge in this design lay in balancing aesthetic ambition with cost constraints. While metal was the ideal material to realize the armor, its use would have significantly increased material and labor costs, extended production timelines, and contradicted our sustainability goals. In response, the team underwent multiple rounds of design refinement and in-depth research into glass manufacturing techniques. The innovative solution was to integrate the armor as an embossed relief directly onto the glass bottle itself. This approach not only achieved substantial cost savings but also delivered a visually striking result.
Project Duration
Project Launch Date: October 25, 2024 Location: Shenzhen Oracle Creative Design Co., Ltd.
Operation Flow
This collaborative product is more than a cross-industry dialogue between baijiu and cinema; it is a dedicated effort to propel a profound integration of Chinese baijiu culture and the cinematic arts. This initiative stands as a significant step towards presenting Eastern culture with renewed vitality on the global stage.
Research
The growing influence of Chinese mythological IPs is clearly demonstrated by the commercial success of related films ("Ne Zha," "Investiture of the Gods") and games ("Black Myth: Wukong"). Yanghe Dream Of The Blue collaboration with "Investiture of the Gods" is a strategic embrace of this trend. This partnership not only expands Dream Of The Blue's product line and cultural appeal but also significantly elevates its brand recognition. It further achieves a deep integration of baijiu culture with cinematic art, injecting new energy into the global promotion of Chinese culture. Ultimately, these concerted efforts will enhance the brand's long-term value.
Inspiration
More than a central prop in "Investiture of the Gods," the armor embodies the belief in safeguarding the nation. Dream Of The Blue fuses this motif into its classic bottle shape, forging a tangible bastion for dreams and an unwavering commitment to excellence. Adorned with intricately carved, ancient patterns, the design is elevated by a layer of profound Eastern artistry.
Project Overview
Dream Of The Blue Packaging has been a Bronze winner in the Packaging Design award category in the year 2025 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit Wen Liu.
Bronze Recognition
Wen Liu was recognized with the coveted Bronze A' Design Award in 2026, a testament to excellence of their work Dream Of The Blue Packaging.
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