Chateau Loulan
Packaging for Shenzhen Oracle Creative Design Co.,Ltd.
This design blends the legend of the Loulan Beauty, a calligraphic desert motif, and the radiant clarity of the wine itself to express the millennia old terroir and cultural heritage of this semi-sweet white wine. The label is defined by calligraphic strokes that create a rhythmic balance of solid and void, lending the composition a poetic elegance. Details align with narrative intent, building an immersive cultural atmosphere, while a refined and holistic aesthetic conveys a tasting experience that transcends time. It stands apart through its cultural depth and harmonious visual expression.
Download Press Kit № 173417
Download Press Kit № 173417 Packaging for Shenzhen Oracle Creative Design Co.,Ltd. by Wen Liu to access high-res images, essential texts, translations, and exclusive interviews—all in one.
Available Now for Your Next Story
At design|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.
Please Note:
- Credit the work's creator and/or photographer.
- Mention design|newsroom as your source.
- Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.
Let’s Collaborate: Your stories matter. design|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.
Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.
Chateau Loulan by Wen Liu
Download 1800 Pixels JPEG Image.
Packaging by Wen Liu
Download 1800 Pixels JPEG Image.
Wen Liu Chateau Loulan
Download 1800 Pixels JPEG Image.
Wen Liu Packaging
Download 1800 Pixels JPEG Image.
Wen Liu Design Team Photo
Download 1800 Pixels JPEG Image.
Shenzhen Oracle Creative Design Co Ltd Brand Logo
Download 1800 Pixels JPEG Image.
Wen Liu Corporate Logo
Download 1800 Pixels JPEG Image.
Unique Properties
This low-alcohol semi-sweet white wine from China's Chateau Loulan artfully blends the legend of the "Loulan Beauty" with the "flying white" technique of Chinese calligraphy. Its label features an openwork design inspired by this art form, creating a visual narrative that reveals the wine's hue and evokes the winery's storied past on the Silk Road, thereby enhancing its brand distinction and market position.
Tags
Packaging Design, Chinese Wine, Wine Packaging Design, Low-Alcohol Wine
Production Technology
The design masterfully employs metal's properties through partial coloring and a frosted finish to depict the Loulan Beauty. Fixed to the glass bottle, the metal label forms a semi-transparent window that hints at the semi-sweet white wine within and tells the unique story of Chateau Loulan. This approach offers users both aesthetic appeal and emotional resonance, elevating the overall experience and perceived value.
Design Challenge
Consumer awareness of Chinese wines remains underdeveloped. It is essential to conduct an in-depth exploration of Chateau Loulan's brand culture and winemaking heritage, supported by systematic competitor analysis. This approach will help guide consumers to authentically experience the distinctive charm of its semi-sweet white wine, thereby reshaping their perception of Chinese wine and broadening their understanding.
Project Duration
August - December 2024, Shenzhen, China
Operation Flow
The "Loulan Beauty" plaque masterfully employs metal with partial coloring and a frosted finish for a distinct aesthetic, while the "flying white" calligraphy on the bottle base evokes the winery's desert landscape. This design engages consumers visually and tactilely, connecting them to the brand's heritage. By communicating Chateau Loulan's unique story, it delivers a dual experience of beauty and emotional resonance, elevating both user experience and brand value.
Research
As consumer discernment grows in China's wine market, semi-sweet white wines have emerged as a favorite among young women. Answering this trend, the winery has created a distinctive offering by weaving the story of its homeland—the vast desert and the legendary "Loulan Beauty"—into the very design of its wine. This unique identity has successfully elevated brand recognition and secured its status as a choice beverage for a new generation.
Inspiration
Inspired by the unique brand culture of Chateau Loulan, this design fuses the legendary "Loulan Beauty" with powerful calligraphic strokes at the bottle base, bringing the Silk Road legend to life. The "flying white" openwork reveals both the wine and the spirit of Loulan. It's more than wine—it's art, heritage, and nature's gift in one.
Project Overview
Chateau Loulan Packaging has been a Iron winner in the Packaging Design award category in the year 2025 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Image Credits
For design images and photos please credit Wen Liu.
Iron Recognition
Wen Liu was recognized with the coveted Iron A' Design Award in 2026, a testament to excellence of their work Chateau Loulan Packaging.
Wen Liu Press Releases
Media members, dive into our press releases on Wen Liu's work, ready for you to use and enhance your journalistic content. Journalists can access 33 press releases immediately, ready for your use.
Wen Liu Newsroom
Access Wen Liu Newsroom to delve into the world of top-tier design and accolades.
