V6 Lifestyle Art Emporium
Furniture Showroom for DeRUCCI V6 Home
In contemporary times, human inhabited spaces are increasingly evolving into carriers of complex life pictures. This complex demand has given rise to a new design paradigm: Designer reinterprets the traditional exhibition hall movement logic with a garden tour narrative, constructing multiple spatial ritual senses through modular scene building, and transforming the functional exhibition hall space into a spiritual yardstick for measuring the ideal life.
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Download Press Kit № 174321 Furniture Showroom for DeRUCCI V6 Home by Li Xiang to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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V6 Lifestyle Art Emporium by Li Xiang
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Furniture Showroom by Li Xiang
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Li Xiang V6 Lifestyle Art Emporium
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Li Xiang Furniture Showroom
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Li Xiang Designer Portrait Photo
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DeRUCCI V6 HomeBrand Logo
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Unique Properties
The V6 Lifestyle Art Emporium redefines traditional showroom design by adopting a garden-touring narrative. Through modular scenes, architectural segmentation, and flexible display strategies, it transforms functional space into a poetic, immersive experience. The design unites structure, color, and rhythm, offering a high-end spatial journey that merges brand identity with emotional resonance.
Tags
Showroom, Exhibition
Design Challenge
The biggest challenges were the extremely tight timeline - only four and a half months from concept to completion - and the rigid constraint of pre-determined furniture. The designer had to accommodate all pieces without omission or excess, while still ensuring spatial harmony and storytelling. Balancing fixed content with creative freedom under such pressure required precise planning and high design agility.
Project Duration
The project began in Dongguan, Guangdong in October 2024 and was completed in February 2025. The exhibition space serves as a flagship showcase for V6 Home, under the DeRUCCI Group.
Operation Flow
Visitors move through the space as if walking through a garden. Each area tells a different story, guiding users with soft transitions, framed views, and immersive sounds. Modular layouts adapt to changing displays. The shifting atmospheres—from intimate sofa nooks to mirrored installations—stimulate exploration. This dynamic flow fosters deep engagement and emotional connection with the brand.
Research
The "V6 Lifestyle Art Emporium" serves as a three-dimensional narrative vehicle for the brand philosophy of "V6 Home," a brand under the DeRUCCI Group. Designer intended to transcend the traditional function of product display. The goal is to establish an in-depth dialogue between the brand and its audience by elevating the core values embedded within the space. Taking the exploration of a garden-like realm as the artistic expression of the space, the designer transforms the brand's high-end positioning, artistic essence, and refined tone into tangible physical experiences. While fulfilling the basic requirements for display, the design integrates dual values of artistic expression and experiential drive, endowing the space with sustainable and extendable vitality.
Inspiration
Inspired by the classical Chinese garden’s narrative path, this project reimagines spatial storytelling in a modern showroom. The designer was driven by a desire to express life aesthetics beyond product display—creating emotional immersion and sensory memory. The concept stems from blending Eastern spatial philosophy with contemporary modular logic, forming a design language both poetic and adaptive.
Image Credits
SFAP
Project Overview
V6 Lifestyle Art Emporium Furniture Showroom has been a Golden winner in the Interior Space and Exhibition Design award category in the year 2025 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Golden Recognition
Li Xiang was recognized with the coveted Golden A' Design Award in 2026, a testament to excellence of their work V6 Lifestyle Art Emporium Furniture Showroom.
Li Xiang Press Releases
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