Chuehfeng Hami Melon Wine

Liquor Packaging for Shijiazhuang Xianxing Brand Design Co., Ltd.

Chuehfeng Hami melon wine's packaging blends the regional culture of Hami City in Xinjiang Uygur Autonomous Region with a strong sense of product value, reflecting the Silk Road's heritage. It transforms the local specialty into a Frontier Wine symbolizing Silk Road culture, using eco friendly materials and an innovative bottle cap that doubles as an incense holder. Smart labeling technology merges tradition with modern innovation, delivering a high quality, multifunctional packaging design.

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CHUEHFENG Hami melon wine by Mysterious Designer

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Liquor Packaging by Mysterious Designer

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Mysterious Designer CHUEHFENG Hami melon wine

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Mysterious Designer Liquor Packaging

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Unique Properties

It transforms the local specialty into a "Frontier Wine" symbolizing Silk Road culture, using eco-friendly materials and an innovative bottle cap that doubles as an incense holder. Smart labeling technology merges tradition with modern innovation, delivering a high-quality, multifunctional packaging design.

Tags

CHUEHFENG Hami melon wine, Yisong Hu

Production Technology

Embedded RFID smart tags, powered by advanced sensing technology, let users scan with their phone or device to access a dedicated product page with details like product ID, price, manufacturer, and origin. This helps users dive into the Silk Road history, cultural meaning of the packaging design, and the product’s story. Blending digital and interactive features boosts transparency, enhances user experience, and strengthens product interactivity.

Project Duration

The distinctive bottle cap design gives the bottle a striking identity and memorability, drawing inspiration from the ceremonial crown worn by emperors in China’s Han Dynasty. It incorporates a “scroll” element, vividly capturing the cultural imagery of the Silk Road. Once opened, the cap can be repurposed as an incense holder, seamlessly blending into various home settings while combining aesthetics with functionality.

Operation Flow

The unique asymmetrical box design, paired with a mechanism that slowly raises the wine bottle, breaks from traditional packaging with distinctive, highly recognizable style. The unboxing process feels ceremonial and surprising, creating a visually striking impression and enhancing the user’s emotional experience. The slow-rising mechanism minimizes impact during opening, reducing the risk of damage. As the box opens, the outer white casing, resembling the rising sun over the Tianshan Mountains, complements the bottle’s design, evoking the imagery of a desert sunset, seamlessly blending packaging with regional culture.

Inspiration

This packaging design draws inspiration from Silk Road culture and Hami City's regional characteristics. It features a unique opening mechanism with eco-friendly materials and a bottle cap that doubles as an incense holder. Smart RFID tags provide interactive user experiences and cultural insights. This innovative design blends tradition with technology, enhancing the cultural value of regional products while promoting sustainability and user engagement.

Image Credits

Image #1: Yisong Hu Image #2: Yisong Hu Image #3: Yisong Hu Image #4: Yisong Hu Image #5: Yisong Hu

Project Overview

Chuehfeng Hami Melon Wine Liquor Packaging has been a Golden winner in the Packaging Design award category in the year 2025 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Golden Recognition

Mysterious Designer was recognized with the coveted Golden A' Design Award in 2026, a testament to excellence of their work Chuehfeng Hami Melon Wine Liquor Packaging.

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Silk Road-Inspired Packaging Design Receives Golden A' Design Award

A packaging design that combines Silk Road cultural heritage with sustainable materials and smart technology has been awarded the Golden A' Design Award in the Packaging Design category. This design was created by designer Yisong Hu from Shijiazhuang, China, for Juefeng Hami Melon Wine.

Chuehfeng Hami Melon Wine Packaging Wins Golden A' Design Award for Innovative Blend of Culture and Technology

Mysterious Designer's Chuehfeng Hami Melon Wine packaging, inspired by Silk Road heritage and Hami City's unique culture, has been awarded the Golden A' Packaging Design Award 2026 for its eco-friendly materials, interactive smart labeling, and multifunctional bottle cap that doubles as an incense holder, setting a new standard in liquor packaging design.

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