Xfun

Packaging Design Platform for ADVANCED INSTITUTE OF INFORMATION TECHNOLOGY, PEKING UNIVERSITY

By deeply integrating AI with the packaging industry, Xfun redefines end to end efficiency from creative conception to production. Centered on the user, it balances professionalism with ease of use, accelerating design speed, enhancing output quality, and reducing overall costs. Its value lies not only in tool innovation but also in driving the industry toward a future defined by data driven decision making and efficient collaboration. As a collaborator for designers, Xfun is becoming infrastructure for the digital transformation of packaging design.

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Xfun by Aiit Peking University

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Packaging Design Platform by Aiit Peking University

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Aiit Peking University Xfun

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Aiit Peking University Packaging Design Platform

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Aiit Peking University Design Team Photo

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ADVANCED INSTITUTE OF INFORMATION TECHNOLOGY PEKING UNIVERSITYBrand Logo

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Unique Properties

Xfun, an AI powered platform for the packaging design industry, addresses the lengthy cycles, high costs, and cumbersome revision processes common in traditional workflows. By integrating creative conception, online editing, and print ready output, it enables efficient collaboration among small and medium sized brands, designers, and packaging printers. Through a structured layout and professional tools, the platform ensures a smooth, controllable journey from initial brief to final production.

Tags

Intelligent Packaging Design Platform, AI Powered Packaging Concept Generation, Online Editing, Print Ready Output, Modular Interface, Efficient Delivery, Diverse Material Options, Human Computer Collaboration

Production Technology

Xfun deeply integrates knowledge bases of materials and production processes specific to the packaging industry, covering structural specifications and print compatibility requirements for mainstream formats including paperboard boxes, flexible packaging, and labels. It also supports CMYK color management and material texture simulation, ensuring that AI generated designs adhere rigorously to real world production standards.

Design Challenge

The challenge was merging packaging industry knowledge with AI. To address this, the team has built knowledge bases and developed AI models, ensuring results are creatively compelling and compliant with printing and manufacturing standards. Moreover, Xfun actively bridges the data pipeline between design and production, creating a closed loop system from creative conception to print delivery. This resolves core issues around output controllability, cost efficiency, and real world implementation.

Project Duration

The project started in March 2024.

Operation Flow

A modular interface clearly displays functional zones such as AI generation, parameter setting and material library. An optimized information hierarchy highlights primary buttons, naturally guiding users through the core workflow of requirement input, parameter adjustment, and result generation. Linear icons like custom cursors and loading animations present a clean, modern aesthetic, spicing up the clear, organized interface. Smooth interaction embodies professionalism and practicality.

Research

With the rise of new consumer brands and agricultural product electronic commerce, the demand for fast, low cost, and high quality packaging design has surged. Yet traditional workflows rely on repetitive manual communication and prototyping, failing to meet the need for rapid market entry. Xfun leverages intelligent methods to optimize the design workflow, which bridges the gap between creative conception and production, helping small and medium sized brands improve their competitiveness.

Inspiration

Xfun upholds a design philosophy that equally prioritizes professional tools and exceptional user interaction. The interface embraces minimalism, where purple as the main color, accented with black and gray for key buttons and interactive elements, provides intuitive visual guidance to assist users in focused, efficient operation. Moreover, micro interactions, gradient light and shadow, and linear icons convey technological sophistication and reliability without compromising on practicality.

Project Overview

Xfun Packaging Design Platform has been a Silver winner in the Digital Product Design award category in the year 2025 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit Aiit Peking University.

Silver Recognition

Aiit Peking University was recognized with the coveted Silver A' Design Award in 2026, a testament to excellence of their work Xfun Packaging Design Platform.

Aiit Peking University Newsroom

Find inspiration and award-winning creativity within the Aiit Peking University Newsroom.