Camel Robot

Digital Art for Camel

Camel Robot is a new way to show an specific brand logo for showcase purposes. It's deeply inspired by industrial machines and robotics. The design is thought-out to fit the shape of the brand logo, but in a more futuristic perspective. It's a way to play with the boundaries of a brand communication, showing it in a hi-end technical manner. The design has two levels, the outside parts and the visible interior parts, this way it can be perceived as a complex machine where each part has its own function and give the feeling that even though it's a static image the camel is alive.

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Camel Robot by Edu Torres

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Digital Art by Edu Torres

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Edu Torres Camel Robot

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Edu Torres Digital Art

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Edu Torres Designer Portrait Photo

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CamelBrand Logo

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Edu Torres Interview

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Camel Robot Digital Art Press Releases

Press releases tailored for Camel Robot are available in the languages: English.

Camel Robot Digital Art Media Articles

Access our collection of Camel Robot articles, ready for use and offered in languages: Spanish, English, German, French, Portuguese, Turkish, Arabic (Standard), Korean, Chinese (Mandarin), Hindi, Japanese, Russian, Italian, Indonesian and Dutch.

Unique Properties

Camel Robot is an interpretation of the Camel brand logo. It's a commissioned work for a Camel exhibition and an artistic picture to show on Camel offices.

Tags

camel, 3d, cgi, robot, sci-fi, industrial,

Production Technology

3D Model

Design Challenge

The hardest part was finding the balance between how amount of details to add before feeling it busy or overwhelming visually. The same reason as how amount of detail to make it believable and well crafted, but still with a visual hierarchy and easy shape recognition.

Project Duration

Project Started on November 2017 and finished on January 2018

Operation Flow

Glossy printing, COATED FOGRA 39 color profile, plotter preferred.

Research

To build the camel robot, first I collected images of industrial machinery (tubes, cables, hoses, robotic arms, etc...) sci-fi mechs images of pop culture like (Matrix, Blade Runner, Pacific Rim, Evangelion etc.) and anatomical references of the camels (muscles, bones, etc.). Then the creation process consists of recreating the organic elements, matching it with robotic pieces. The camel has a partially open for a reason: this way we can see the inside, the power supply, the cables, and the elements that brings in the artificial life. This allows the spectator to understand better how it works, giving a sensation we are looking the whole design, inside-outside. The chosen tool is 3D CGI. It allows make it realistic that brings in a more tactile feeling when the spectator sees the design, so all can be built or it can be real. The final piece is on neutral blue and dark color, this way the attention is more focused on the camel, and the main silhouette is more recognizable.

Inspiration

The goal was very clear, make the "Camel" camel like a robot. So the references come from the world of science fiction, robotics, industrial machinery etc.

Image Credits

Image #1: 3D designer Eduardo Torres Perez, Camel Robot, 2018.

Project Overview

Camel Robot Digital Art has been a Golden winner in the Computer Graphics, 3D Modeling, Texturing, and Rendering Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Golden Recognition

Edu Torres was recognized with the coveted Golden A' Design Award in 2020, a testament to excellence of their work Camel Robot Digital Art.

Edu Torres Press Releases

For journalists seeking engaging content: Explore our press releases featuring Edu Torres's work, freely available for incorporation into your stories. Now available: Immediate access to 1 press releases for journalists.

Introducing the Camel Robot: A Futuristic 3D Interpretation of the Camel Brand Logo

Edu Torres Unveils the Camel Robot, a Stunning 3D Artwork Commissioned for Camel Exhibition

Edu Torres Newsroom

Discover outstanding design and award-winning initiatives in the Edu Torres Newsroom.