Creative Prototyping Unit Design Team Photo
Creative Prototyping Unit

Creative Prototyping Unit is an acclaimed startup based in London, Great Britain. Recognized for their exceptional talent and innovative design prowess, Creative Prototyping Unit has been honored as the winner of Four A' Design Awards in the following categories: Lighting, Interior and Cultural Heritage. With a deep commitment to design excellence and a keen eye for detail, Creative Prototyping Unit continues to shape the future of design in Great Britain and beyond.

Creative Prototyping Unit 2024 Startup Newsroom № 178895

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Pinkbox Club London Karaoke Entertainment Venue by Creative Prototyping Unit
Pinkbox Club London Karaoke Entertainment Venue by Creative Prototyping Unit

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Moonlight Huotang Fireplace for Dong Ethnicity by Creative Prototyping Unit
Moonlight Huotang Fireplace for Dong Ethnicity by Creative Prototyping Unit

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Creative Prototyping Unit Interview

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Creative Prototyping Unit Design Legends Interview

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Creative Prototyping Unit Press Releases

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Creative Prototyping Unit Boilerplate

William Hailiang Chen has transferred himself from an artist to a professional qualified architect, graduated from the Architectural Association School with awarded Alvin Boyarsky Scholarship and Nicholas Boas Travel Award. He went on working for UK famous practices such as Wilkinson Eyre Architect, Populous and Foster and Partners on several prestigious projects, including winning the competition of 440m tower of Guangzhou International Finance Centre, the design of London Olympic 2012 Stadium from inception to completion and Apple Campus 2. Despite the success in UK, as Principal Architect he took on the challenge back to China leading the team on managing Wanda Group’s overseas projects including Wanda One Nine Elmes, Wanda Sydney One, Paris Europacity and Wanda Vista Tower project in Chicago. Alongside the big projects, as founder of Creative Prototyping Unit he is leading a research team on digital fabrication of various small experimental projects. William teaches part time at the Southeast University in Nanjing and is setting up an urban regeneration research program in relation to sports sector.


World Design Ratings
WDR B-Rank
Expert / Esperto

Creative Prototyping Unit shows a high level of technical competence and creative flair, with their work reflecting innovative solutions and aesthetic appeal. Recognized for their ability to deliver designs that stand out, Creative Prototyping Unit's portfolio is a testament to their dedication and skill.

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Moonlight Huotang Fireplace for Dong Ethnicity
Moonlight Huotang

Fireplace for Dong Ethnicity for Creative Protyping Unit

Creative Prototyping Unit 2021 Startup Bronze
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Wuhan Senbo Resort

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Dongguan Zhongshuge Library Interior Design
Dongguan Zhongshuge Library

Interior Design for Eternal Architectural Design

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Bookstore for Shanghai Zhongshu Industrial Co., Ltd.

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Xingshufu Banouet

Restaurant for BTD International Design

Haodong Liu 2025 Professional Platinum
Meland Club Indoor Playground
Meland Club

Indoor Playground for X+Living

Li Xiang 2024 Professional Platinum
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Yinchuang Zhong Shu Ge

Book Store for Masato Kure

Masato Kure 2024 Enterprise Platinum
Changi Terminal 2 New Airport Langage
Changi Terminal 2

New Airport Langage for BOIFFILS Architectures

Basile Boiffils 2024 Agency Platinum
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Shenzhen Zhongshuge

Bookstore for X+Living

Li Xiang 2023 Professional Platinum
Longfor Origin Sales Center
Longfor Origin

Sales Center for Longfor Group

Cindy Jin 2023 Professional Platinum
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