Packaging
Island Rain Spiked Sparkling Seltzer

Packaging for Omaha Brewing Company

The brand and can designs for Omaha Brewing Company’s newest product, Island Rain, is inspired by island and beach-themed typography and subtly incorporates existing elements that can be easily distinguishable by those familiar to OBC, but not key to understanding the new spiked seltzer brand. The clean, crisp, white can is contrasted with splashes of color establishing a design language intended to target a younger consumer with easily identifiable flavors. Sold in an international market, Island Rain and Omaha Brewing Company look to positively impact the growing spiked seltzer market.

Nicholas McMillan 2021 Professional Bronze Press Kit № 112913

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Download Press Kit № 112913 Packaging for Omaha Brewing Company by Nicholas McMillan to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Island Rain by Nicholas McMillan
Island Rain by Nicholas McMillan

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Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Photo credits are listed in the Image Credits Section.

Packaging by Nicholas McMillan
Packaging by Nicholas McMillan

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Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Acknowledgements for photographs are in the Image Credits Section.

Nicholas McMillan Island Rain
Nicholas McMillan Island Rain

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Please check the Image Credits Section for photo acknowledgements.

Nicholas McMillan Packaging
Nicholas McMillan Packaging

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. For attribution details, see the Image Credits Section.

Nicholas McMillan Designer Portrait Photo
Nicholas McMillan Designer Portrait Photo

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Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. To identify photo contributors, visit the Image Credits Section.

Omaha Brewing CompanyBrand Logo
Omaha Brewing CompanyBrand Logo

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The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Acknowledgements for photographs are in the Image Credits Section.

Design Newswire
Island Rain Spiked Sparkling Seltzer Packaging Press Releases

For Island Rain Spiked Sparkling Seltzer, find press releases in a variety of languages: English.


Press Kit
Island Rain Spiked Sparkling Seltzer Packaging Media Articles

Explore our ready-to-use articles on Island Rain Spiked Sparkling Seltzer, available in multiple languages: Spanish, Italian, German, Portuguese, English, Korean, Indonesian, Japanese, French, Russian, Chinese (Mandarin), Turkish, Dutch, Arabic (Standard) and Hindi, for your feature stories.


Unique Properties

The new logo is inspired by island and beach-themed typography while subtly incorporating elements that are easily distinguishable by those familiar with OBC, but not key to understanding the Island Rain brand. A clean and crisp white can design compliments the logo and establishes a design language which will speak to a younger market, as well as, appeal to those who already enjoy Island Rain. Splashes of color allows for a consistent design with easily identifiable flavors.

Tags

packaging, typography, clean, crisp, bright

Production Technology

The initial design was intended to be printed directly on substrate, instead the client decided to continue using shrink wrapped cans for the current production run.

Design Challenge

The most difficult challenge was to create a new and unique design that fulfilled the request of the client while not alienating a dedicated community who was already invested in the brewery. Furthermore, a priority of this initiative was to produce a design that would allow for the lowest production cost available. Producing an eye-catching design that had to solve many marketing problems with a limited color palette also proved to be a challenge.

Project Duration

The project started in October 2019 in Omaha, Georgia USA and concluded in January 2020. Island Rain is now being distributed to international markets arriving on shelves in Guatemala in September 2020.

Operation Flow

Pop open a can and enjoy the beverage that is Island Rain.

Research

Research Objectives To determine how to distinguish OBCs new sparkling spiked seltzer from their existing beer products while also creating a product that would compete in a crowded market. Research Methodology Review of current client product design and that of potential competitors was observed. As the primary designer of past designs, I had knowledge of the aesthetic which the client wanted to move away from. Data Collection Qualitative Participants and Experiments Test market groups were introduced to the new product line to receive feedback before final production.

Inspiration

Inspired by the crisp, refreshing taste and flavors of the low calorie refreshment brewed in S. Georgia, the design looked to distinguish Island Rain as a unique product line that would be sold to international markets.

Project Overview

Island Rain Spiked Sparkling Seltzer Packaging has been a Bronze winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Nicholas McMillan.

Nicholas McMillan Designer Portrait Photo Award Logo
Bronze Recognition

Nicholas McMillan was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Island Rain Spiked Sparkling Seltzer Packaging.

DesignPRWire
Nicholas McMillan Press Releases

For journalists seeking engaging content: Explore our press releases featuring Nicholas McMillan's work, freely available for incorporation into your stories. Available now: 1 press releases ready for immediate access by journalists.


Introducing Island Rain Spiked Sparkling Seltzer: A Refreshing New Design by Nicholas McMillan

Nicholas McMillan unveils the Island Rain Spiked Sparkling Seltzer, a clean and crisp packaging design inspired by the flavors of S. Georgia, targeting international markets, and set to make a splash in the spiked seltzer industry.


Nicholas McMillan Designer Portrait Photo
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You are currently viewing Media Showcase № 112913. Visit Nicholas McMillan's newsroom to access their celebrated portfolio, high-resolution media, insightful interviews, and extensive links. Welcome to Press Kit / Media Showcase 112913 on Island Rain Spiked Sparkling Seltzer. Discover additional content in Newsroom 289101.

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