Bank of England
Visual Identity for Bank of England
Designing for a central bank means finding a balance between technical and sensitive information, staff-led outputs, engaging general communications, and a series of regulations. This is not simple to achieve and it is based on delicate internal dynamics. The new identity has been developed together with the people who will use it, balancing all the aspects of the communications. It focuses on reaching a wider public with an accessible, relevant, structured, and distinctive approach. These key principles have been used as a design direction for all the visual assets.
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Bank of England by Matteo Ruisi
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Visual Identity by Matteo Ruisi
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Matteo Ruisi Bank of England
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Matteo Ruisi Visual Identity
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Bank of EnglandBrand Logo
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Bank of England Visual Identity Press Releases
Press resources for Bank of England are offered in several languages: English.
Bank of England Visual Identity Media Articles
Our articles on Bank of England, prepared for immediate use, are offered in several languages, including Dutch, Turkish, Italian, English, Spanish, Hindi, Arabic (Standard), Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), German, French and Portuguese.
Unique Properties
The new visual identity for the Bank of England has been designed following four key principles: accessibility, relevance, structure, distinctiveness. The new logo is designed with a dyslexia friendly type. The Britannia seal is more welcoming and inclusive. Colours are inspired by the notes. Photography depicts the design of the Bank's notes. Charts and diagrams have been created together with wider staff. Accessibility charities have been consulted at different stages.
Tags
Accessible, relevant, structured, distinctive, optimised, simple, balanced
Production Technology
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe After Effects, Frontify.com, HTML and CSS.
Design Challenge
The biggest challenge was to define an effective balance between accessible contents, very technical and sensitive information, staff-led outputs, chart design, and engaging general communications. The project has been entirely managed in-house, to get the opportunity to involve wider staff in delicate aspects of the design process. This approach has guaranteed the simplification and optimisation of the design process.
Project Duration
The project started in 2020 during the pandemic, and it has been entirely done remotely. This has facilitated interaction with all relevant teams. It has been published on 3 March 2022.
Operation Flow
The new visual identity system has been designed in collaboration with Bank of England staff. This has greatly benefited the effectiveness of the design outputs. Logo, colours, and typography has been designed to be relevant, distinctive, and accessible, especially for colour-blind people and people with dyslexia. A comprehensive online brand portal has been created for staff and designers to use. The Bank produces thousands of charts every year, therefore a one-size-fits-all template for the charts has been designed. A new CSS has been introduced to enhance accessibility.
Research
The most effective way for the Bank to be understood lies in the accessibility aspect. The content the Bank produces is very technical, and difficult to understand. Sometimes even for a trained audience. Accessibility experts have been involved at different stages. They've contributed to the definition of a creative strategy and a design solution that improves the readability of the Bank contents, especially regarding charts.
Inspiration
The Bank of England has recently embraced new forms of communicating. Its vision is to be open, inclusive, and straightforward to reach a wider audience. However, it is hard to conjugate staff-led technical outputs and general communications in a manner that the visuals meet the vision consistently. To solve that, the visual identity has been brought more in line with the Bank's values, purpose, and mission to get closer to the public it serves.
Image Credits
Image #2: Illustrator Chris Mitchell Image #3: Photographer Lee Funnell Video Credits: Nicholas Flanagan Copyrights The Governor and Company of the Bank of England. All Rights Reserved.
Project Overview
Bank of England Visual Identity has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Matteo Ruisi was recognized with the coveted Silver A' Design Award in 2022, a testament to excellence of their work Bank of England Visual Identity.
Matteo Ruisi Press Releases
For journalists seeking engaging content: Explore our press releases featuring Matteo Ruisi's work, freely available for incorporation into your stories. Unlock 2 press releases now, directly accessible to journalists.
Bank of England Unveils New Visual Identity
The Bank of England introduces a new visual identity system designed to align with its vision of openness and inclusivity, published on 3 March 2022.
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