Visual Identity
Bank of England

Visual Identity for Bank of England

Designing for a central bank means finding a balance between technical and sensitive information, staff-led outputs, engaging general communications, and a series of regulations. This is not simple to achieve and it is based on delicate internal dynamics. The new identity has been developed together with the people who will use it, balancing all the aspects of the communications. It focuses on reaching a wider public with an accessible, relevant, structured, and distinctive approach. These key principles have been used as a design direction for all the visual assets.

Matteo Ruisi 2022 Professional Silver Press Kit № 138983

Download Press Kit № 138983

Download Press Kit № 138983 Visual Identity for Bank of England by Matteo Ruisi to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Bank of England by Matteo Ruisi
Bank of England by Matteo Ruisi

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Details on photo contributions are located in the Image Credits Section.

Visual Identity by Matteo Ruisi
Visual Identity by Matteo Ruisi

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Acknowledgements for photographs are in the Image Credits Section.

Matteo Ruisi Bank of England
Matteo Ruisi Bank of England

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Please check the Image Credits Section for photo acknowledgements.

Matteo Ruisi Visual Identity
Matteo Ruisi Visual Identity

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. For attribution details, see the Image Credits Section.

Matteo Ruisi Designer Portrait Photo
Matteo Ruisi Designer Portrait Photo

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. For attribution details, see the Image Credits Section.

Bank of EnglandBrand Logo
Bank of EnglandBrand Logo

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Image Credits Section holds all necessary photo accreditation details.

Design Newswire
Bank of England Visual Identity Press Releases

Press resources for Bank of England are offered in several languages: English.


Press Kit
Bank of England Visual Identity Media Articles

Our articles on Bank of England, prepared for immediate use, are offered in several languages, including Dutch, Turkish, Italian, English, Spanish, Hindi, Arabic (Standard), Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), German, French and Portuguese.


Unique Properties

The new visual identity for the Bank of England has been designed following four key principles: accessibility, relevance, structure, distinctiveness. The new logo is designed with a dyslexia friendly type. The Britannia seal is more welcoming and inclusive. Colours are inspired by the notes. Photography depicts the design of the Bank's notes. Charts and diagrams have been created together with wider staff. Accessibility charities have been consulted at different stages.

Tags

Accessible, relevant, structured, distinctive, optimised, simple, balanced

Production Technology

Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe After Effects, Frontify.com, HTML and CSS.

Design Challenge

The biggest challenge was to define an effective balance between accessible contents, very technical and sensitive information, staff-led outputs, chart design, and engaging general communications. The project has been entirely managed in-house, to get the opportunity to involve wider staff in delicate aspects of the design process. This approach has guaranteed the simplification and optimisation of the design process.

Project Duration

The project started in 2020 during the pandemic, and it has been entirely done remotely. This has facilitated interaction with all relevant teams. It has been published on 3 March 2022.

Operation Flow

The new visual identity system has been designed in collaboration with Bank of England staff. This has greatly benefited the effectiveness of the design outputs. Logo, colours, and typography has been designed to be relevant, distinctive, and accessible, especially for colour-blind people and people with dyslexia. A comprehensive online brand portal has been created for staff and designers to use. The Bank produces thousands of charts every year, therefore a one-size-fits-all template for the charts has been designed. A new CSS has been introduced to enhance accessibility.

Research

The most effective way for the Bank to be understood lies in the accessibility aspect. The content the Bank produces is very technical, and difficult to understand. Sometimes even for a trained audience. Accessibility experts have been involved at different stages. They've contributed to the definition of a creative strategy and a design solution that improves the readability of the Bank contents, especially regarding charts.

Inspiration

The Bank of England has recently embraced new forms of communicating. Its vision is to be open, inclusive, and straightforward to reach a wider audience. However, it is hard to conjugate staff-led technical outputs and general communications in a manner that the visuals meet the vision consistently. To solve that, the visual identity has been brought more in line with the Bank's values, purpose, and mission to get closer to the public it serves.

Image Credits

Image #2: Illustrator Chris Mitchell Image #3: Photographer Lee Funnell Video Credits: Nicholas Flanagan Copyrights The Governor and Company of the Bank of England. All Rights Reserved.

Project Overview

Bank of England Visual Identity has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Matteo Ruisi Designer Portrait Photo Award Logo
Silver Recognition

Matteo Ruisi was recognized with the coveted Silver A' Design Award in 2022, a testament to excellence of their work Bank of England Visual Identity.

DesignPRWire
Matteo Ruisi Press Releases

For journalists seeking engaging content: Explore our press releases featuring Matteo Ruisi's work, freely available for incorporation into your stories. Unlock 2 press releases now, directly accessible to journalists.


Bank of England Unveils New Visual Identity

The Bank of England introduces a new visual identity system designed to align with its vision of openness and inclusivity, published on 3 March 2022.


Matteo Ruisi Designer Portrait Photo
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