Kotori

Packaging for KOTORI

The name Kotori is a cross between the Japanese words Kotoba (word) and Omamori (charm). Designers interpreted the bird that delivers the word as a carrier pigeon and designed a symbol to impress it. Kotori is a product that allows you to feel the presence of your loved ones right beside you at any time by using words as a Japanese charm. The packaging of the charm bag is made of Nishijin textile, produced in Kyoto, Japan, and is designed to give an exquisite image.

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Kotori by Shun Kudo

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Packaging by Shun Kudo

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Shun Kudo Kotori

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Shun Kudo Packaging

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KOTORIBrand Logo

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Kotori Packaging Press Releases

Our Kotori press releases are ready in languages: English, for your convenience.

Kotori Packaging Media Articles

Access our collection of Kotori articles, ready for use and offered in languages: Portuguese, Dutch, Italian, Spanish, Chinese (Mandarin), Turkish, Arabic (Standard), German, French, Korean, Indonesian, Japanese, Russian, Hindi and English.

Unique Properties

I believe that "words" received from a loved one are like a good luck charm. When you feel down, when you are hurt, when you want to cry, when you need someone's support, just remembering a word from a loved one is enough to encourage you. We have created a product that allows you to feel the presence of your loved ones right next to you at any time by using their words as a charm.

Tags

Japanese Charm, Package, Letter Set,

Production Technology

The design uses a paulownia wood box in a shape that allows the Japanese charm to be carefully stored. And inside of the box is made of a wooden straw-like cushion material to resemble a bird's nest in conjunction with the symbolic bird. The charm is gently stored on top of it. The fabric of Japanese charm is made of Nishijin brocade produced in Kyoto, giving it an elegant feel.

Design Challenge

The culture of letting words function as "OMAMORI"(charm) does not currently exist in Japan. However, the world is full of "words. New words are born every day and are lost with the fashion, and people seem to be always on the lookout for what kind of words have credibility. Among all these words, the words that never change are the core words from "precious people. In this age of information overflow, I feel that words should function as "something to believe in" that cannot be shaken by anything.

Project Duration

The project was started in October 2018, based in Tokyo, and opened to the public around April 2019.

Operation Flow

After entering a message on the service website, the purchaser will receive an Japanese charm with a letter enclosing that message. Please send the Japanese charm with this important message to your loved ones.

Research

Words have a mysterious power. They can change your life with a single word. However, in today's daily information overflow world, I feel these precious words have become buried. The development of the Internet has overflowed us with so much information, and changes in communication tools have changed how words are used. Therefore, we decided to create a "product to protect precious words" to prevent them from being buried. This charm is to protect words, and at the same time, it is to create a connection between people. We want to create a future where people can continue to feel connected to others without feeling lonely. We believe that relationship is what makes people happy.

Inspiration

The name "Kotori" is a cross between the Japanese words "Kotoba"(word) and "Omamori"(charm).' We interpreted the bird that delivers the word as a carrier pigeon and designed a symbol to impress it. The symbol suggests that it is a being that delivers and protects the word.

Image Credits

Shun Kudo

Project Overview

Kotori Packaging has been a Bronze winner in the Packaging Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Shun Kudo was recognized with the coveted Bronze A' Design Award in 2023, a testament to excellence of their work Kotori Packaging.

Shun Kudo Press Releases

We provide a series of press releases on Shun Kudo that journalists and press members can freely incorporate into their narratives. Instantly access 1 press releases, available exclusively for journalists.

Kotori: A Japanese Charm Packaging Design by Shun Kudo

Shun Kudo's Kotori: A Unique Packaging Design Inspired by Japanese Words and Charms

Shun Kudo Newsroom

Discover outstanding design and award-winning initiatives in the Shun Kudo Newsroom.