Xiling

Digital Human Platform for Baidu Online Network Technology (Beijing) Co., Ltd

The user experience strategy building of the platform starts from the most basic attributes of the digital human service, such as form, color and material. The platform then helps assemble and constructs more visible and concrete digital human components, parts, templates, etc., until the final product is produced. The basic design principles of the digital human service content guide the experience and aesthetic standards for the development of each layer of production elements, which ensures that the entire digital human service content has high-quality experience on all levels.

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Download Press Kit № 149067 Digital Human Platform for Baidu Online Network Technology (Beijing) Co., Ltd by Baidu AI Cloud to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Xiling by Baidu AI Cloud

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Digital Human Platform by Baidu AI Cloud

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Baidu AI Cloud Xiling

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Baidu AI Cloud Digital Human Platform

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Xiling Digital Human Platform Press Releases

Press resources for Xiling are offered in several languages: English.

Xiling Digital Human Platform Media Articles

Access our collection of Xiling articles, ready for use and offered in languages: Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), Turkish, English, Spanish, French, Dutch, Arabic (Standard), Portuguese, German, Italian and Hindi.

Unique Properties

As a production and operation platform, this platform connects enterprises on one end and consumers on the other. By breaking down the people, services, and environment in the digital human service scenario, and gradually integrating experience design and AI technology, the platform has achieved the ability to create digital humans, conduct live streaming, and generate videos easily, at low cost, and in a short period of time. It also improves consumer experience of using digital human products.

Tags

User experience, digital humans, artificial intelligence, live streaming

Production Technology

The platform allows users to quickly generate ultra-realistic digital humans using photos, keywords, and parameter adjustments. With the digital humans, users can carry out live streaming activities using either AI-driven or human-driven methods. Finally, users can also generate videos directly by inputting digital human-related commands into a non-linear editor, enabling quick deployment of digital humans.

Design Challenge

The biggest challenge is how to ensure that the Xiling Digital Human Live Streaming Platform is both efficient and user-friendly in producing content, while also being able to produce digital content that satisfies consumers. Based on this, we have broken down the digital human service scenario into atomic levels, defining experience standards and embedding AI capabilities at each level to ensure the quality of the digital human experience in core elements such as humans, activities, and scenes, thus achieving both good and fast results in digital human production.

Project Duration

This project was launched in January 2022 in Beijing and made its first appearance in China in July 2022. It is still ongoing and the team members are based in Beijing, China.

Operation Flow

The platform allows users to quickly generate ultra-realistic digital humans using photos, keywords, and parameter adjustments. With the digital humans, users can carry out live streaming activities using either AI-driven or human-driven methods. AI-driven digital humans can interact with the audience through Q&A sessions. Human-driven live streaming can be achieved directly with a single camera for capturing movements and facial expressions to drive the digital human. Finally, users can also generate videos directly by inputting digital human-related commands into a non-linear editor, enabling quick deployment of digital humans.

Research

We conducted market research and user interviews and found that with the further development of the digital economy, people's demand for digital life has also increased. There is a growing contradiction between the needs of enterprises for digital humans and the high cost and long cycle of digital human creation. The emergence of this platform can help enterprises to quickly and efficiently provide content services of digital humans, and accelerate the global digitization process.

Inspiration

As digital humans have gradually entered people's daily lives from games and films, the current high-cost and long-cycle model of creating digital humans can no longer meet the needs of enterprises for using digital humans. Enterprises urgently need a low-cost and short-cycle way them could afford and use digital humans well. Therefore, leveraging its years of AI expertise, Baidu has developed this platform to accelerate the process of the digital era.

Image Credits

All rights reserved by Baidu Online Network Technology (Beijing) Co., Ltd. 2023

Project Overview

Xiling Digital Human Platform has been a Silver winner in the Interface, Interaction and User Experience Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Baidu AI Cloud was recognized with the coveted Silver A' Design Award in 2023, a testament to excellence of their work Xiling Digital Human Platform.

Baidu AI Cloud Press Releases

For journalists seeking engaging content: Explore our press releases featuring Baidu AI Cloud's work, freely available for incorporation into your stories. Press members can now immediately access 4 press releases.

Xiling Digital Human Platform: Revolutionizing Digital Human Creation and Interaction

Baidu AI Cloud Introduces Xiling: A Game-Changing Digital Human Platform

Baidu AI Cloud Newsroom

Find inspiration and award-winning creativity within the Baidu AI Cloud Newsroom.