Sports and Beverage
Gatorade Fuel Rover

Sports and Beverage for PepsiCo Design and Innovation

The Gatorade Fuel Rover is the evolution of the former Gatorade Bottle Tree. After the 2020 NFL season, Gatorade gleaned the insight that there was room for improvement when it came to the Bottle Tree. Trainers needed a more efficient and functional way to store and transport a large number of players' bottles around the field. The Design Team redesigned, developed, and produced an updated bottle storage system, now known as the Gatorade Fuel Rover.

PepsiCo Design and Innovation 2023 Agency Bronze Press Kit № 150636

Download Press Kit № 150636

Download Press Kit № 150636 Sports and Beverage for PepsiCo Design and Innovation by PepsiCo Design and Innovation to access high-res images, essential texts, translations, and exclusive interviews—all in one.


Available Now for Your Next Story

At design|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.


Please Note:

  • Credit the work's creator and/or photographer.
  • Mention design|newsroom as your source.
  • Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. design|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.


Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.


Gatorade Fuel Rover by PepsiCo Design and Innovation
Gatorade Fuel Rover by PepsiCo Design and Innovation

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Image Credits Section holds all necessary photo accreditation details.

Sports and Beverage  by PepsiCo Design and Innovation
Sports and Beverage by PepsiCo Design and Innovation

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. For photo credit information, refer to the Image Credits Section.

PepsiCo Design and Innovation Gatorade Fuel Rover
PepsiCo Design and Innovation Gatorade Fuel Rover

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Acknowledgements for photographs are in the Image Credits Section.

PepsiCo Design and Innovation Sports and Beverage
PepsiCo Design and Innovation Sports and Beverage

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Please check the Image Credits Section for photo acknowledgements.

Design Newswire
Gatorade Fuel Rover Sports and Beverage Press Releases

Press releases tailored for Gatorade Fuel Rover are available in the languages: English.


Press Kit
Gatorade Fuel Rover Sports and Beverage Media Articles

Our Gatorade Fuel Rover articles are prepped and available in these languages: Spanish, German, Turkish, Korean, Arabic (Standard), Japanese, Russian, English, Chinese (Mandarin), French, Italian, Indonesian, Dutch, Hindi and Portuguese, ready for your use.


Unique Properties

The Gatorade® Fuel Rover is the evolution of the former Gatorade Bottle Tree. After the 2020 NFL season, Gatorade gleaned the insight that there was room for improvement when it came to the Bottle Tree. Trainers needed a more efficient and functional way to store and transport a large number of players’ bottles around the field. The Design Team redesigned, developed, and produced an updated bottle storage system, now known as the Gatorade Fuel Rover.

Design Challenge

Since extra storage for supplies was high on the list of needs, the design incorporates a utility panel on the backside to carry three storage bags. These bags can strap to the back of the Fuel Rover to store personal training or dietitian supplies that staffers would usually have to carry on their person or in a fanny pack or backpack. This takes some weight off and enables them to move more freely around the field. Ultimately, the new Gatorade Fuel Rover provides an upgraded management experience for team staff members, while its sleek design adds brand presence on sidelines across all our professional and collegiate partners.

Inspiration

Empowered with this knowledge, we improved the original Bottle Tree design to add even more functionality and flexibility to the Fuel Rover. Now, with the added features, team staff can use the storage bin located at the bottom of the Fuel Rover for a number of uses, whether packing an extra six bottles in a caddy, storing ice to be used in the bottles, filling the area with supplies, or utilizing the space for collecting any generated waste.

Project Overview

Gatorade Fuel Rover Sports and Beverage has been a Bronze winner in the Advertising, Marketing and Communication Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit PepsiCo Design and Innovation.

 Award Logo
Bronze Recognition

PepsiCo Design and Innovation was recognized with the coveted Bronze A' Design Award in 2023, a testament to excellence of their work Gatorade Fuel Rover Sports and Beverage .

DesignPRWire
PepsiCo Design and Innovation Press Releases

Media members, dive into our press releases on PepsiCo Design and Innovation's work, ready for you to use and enhance your journalistic content. Press members can now immediately access 50 press releases.


Gatorade Fuel Rover Redefines Sideline Hydration with Innovative Design

PepsiCo Design and Innovation Introduces the Gatorade Fuel Rover, Revolutionizing Sideline Hydration for Sports Teams


Newsroom
PepsiCo Design and Innovation Newsroom

Discover outstanding design and award-winning initiatives in the PepsiCo Design and Innovation Newsroom.

You are currently viewing Media Showcase № 150636. Discover everything PepsiCo Design and Innovation has to offer in their newsroom, from award-winning projects to high-res media and valuable resources. You are now browsing Press Kit / Media Showcase 150636 for Gatorade Fuel Rover — further insights await in Newsroom 133313.

Explore Now

Pepsi Smart Can Beverage
Pepsi Smart Can

Beverage for PepsiCo Design and Innovation

PepsiCo Design and Innovation 2025 Agency Golden
PepsiCo Design and Innovation Campaign
PepsiCo Design and Innovation

Campaign for PepsiCo Design & Innovation

PepsiCo Design and Innovation 2021 Agency Golden
Gatorade Rookie Bottle Stainless Steel Bottle
Gatorade Rookie Bottle

Stainless Steel Bottle for PepsiCo Design and Innovation

PepsiCo Design and Innovation 2025 Agency Silver
Rockstar Spotlight Studios Brand Experience
Rockstar Spotlight Studios

Brand Experience for PepsiCo Design and Innovation

PepsiCo Design and Innovation 2023 Agency Silver
Lays Heartwork Campaign
Lays Heartwork

Campaign for PepsiCo Design & Innovation

PepsiCo Design and Innovation 2021 Agency Silver
Out Here It's Dew Campaign
Out Here It's Dew

Campaign for PepsiCo Design & Innovation

PepsiCo Design and Innovation 2021 Agency Bronze
PepsiCo Design and Innovation Beverage
PepsiCo Design and Innovation

Beverage for PepsiCo Design & Innovation

PepsiCo Design and Innovation 2021 Agency Platinum
Lifewtr Series 7 Art Through Technology Packaging
Lifewtr Series 7 Art Through Technology

Packaging for PepsiCo Design and Innovation

PepsiCo Design and Innovation 2020 Agency Platinum
PepsiCo Design and Innovation Beverage
PepsiCo Design and Innovation

Beverage for PepsiCo Design & Innovation

PepsiCo Design and Innovation 2021 Agency Platinum
Mountain Dew Hard Dew 2024 Beverage - Alcoholic
Mountain Dew Hard Dew 2024

Beverage - Alcoholic for PepsiCo Design and Innovation

PepsiCo Design and Innovation 2025 Agency Golden
Pepsi New Year 2022 LTO Beverage Packaging
Pepsi New Year 2022 LTO

Beverage Packaging for PepsiCo Design and Innovation

PepsiCo Design and Innovation 2022 Agency Golden
Game Fuel PRO-AM Consumer Experience Experiential
Game Fuel PRO-AM Consumer Experience

Experiential for PepsiCo Design and Innovation

PepsiCo Design and Innovation 2020 Agency Golden
Create Newsroom
Create Your Newsroom

Establishing your own newsroom is a strategic move to effectively communicate your designs to a targeted audience of journalists and media editors. This direct channel enhances your visibility, significantly increasing your chances of being published and featured across a wide range of media platforms, from magazines and newspapers to journals and online media. Take the first step towards amplifying your reach and influence in the design community.

Create Media Account
Create Account to Unlock Exclusive Resources
  • High-resolution images for your stories
  • Ready-to-publish press kits
  • Access to exclusive content

Quick sign-up. Instant access. Elevate your reporting now.

Create Newsroom
Submit Your Design

Submit your design and seize the opportunity to be featured across a global stage. Gain exposure by connecting your work with our extensive network of journalists and leading media outlets. Start your journey to worldwide recognition today.

Submit Design

Have your work recognized and featured globally. Submit your design today for a chance to be promoted to a wide network of journalists and media outlets.

Submit Design

Featured Now

Design of the Day
DESIGN OF THE DAY
Design Team of the Day
DESIGN TEAM OF THE DAY
Design Legend of the Day
DESIGN LEGEND OF THE DAY
Design Highlight of the Day
HIGHLIGHT OF THE DAY
Design Interview of the Day
DESIGN INTERVIEW OF THE DAY
Designer of the Day
DESIGNER OF THE DAY