Hug Me
Sitting for STEEL-LAND
This hug me Chair is steel land's deep appreciation for the customers who have supported and accompanied it over the years, as well as a tangible expression of its love and dedication to the industry. It symbolizes the brand's commitment to continuously enhancing human living quality with meticulously crafted high quality furniture. Moreover, it represents Steelo Land's open and inclusive attitude, embracing every changing moment. Whether reflecting on past glories or facing future challenges, steel land approaches each with humility, ready to embark anew on a journey.
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Download Press Kit № 163159 Sitting for STEEL-LAND by Zipeng Zhou to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Hug Me by Zipeng Zhou
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Sitting by Zipeng Zhou
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Zipeng Zhou Hug Me
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Zipeng Zhou Sitting
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STEEL LANDBrand Logo
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Hug Me Sitting Press Releases
Press resources for Hug Me are offered in several languages: English.
Unique Properties
The naturally extending arm design, inspired by a warm embrace, carries two layers of meaning: It imbues the "hug me" with deep affection and the warmth of love. It more profoundly conveys STEEL-LAND's gratitude for 30 years of support. The thick and sturdy base design: Highlights the solid quality and heritage of the product. Symbolizes SteeloLand's firm foundation in the industry, standing firmly like Mount Tai, reliable and steadfast, providing every user with a sense of security and trust.
Tags
Chair, Steel-land, Hug, Furniture
Production Technology
The "hug me" is designed with ergonomics, offering a bouncy and soft seating experience. The 105-degree reclining backrest perfectly conforms to the body's curves, providing comprehensive relaxation and support. Whether for reading, napping, or family gatherings, users will enjoy an unparalleled comfort experience.
Design Challenge
If the product is comfort and how to make it more durable while remain the unique appearance.
Project Duration
It is published on 4th, May, 2024 in Guangdong, China.
Operation Flow
This product offers a variety of materials and colors, providing users with both visual delight and excellent tactile experiences. The polyester fiber version utilizes advanced 3D technology, with its unique dense fiber layers delivering softness and a skin-friendly feel, along with exceptional deformation resistance. The lambswool series mimics the natural curl and texture of wool, offering a soft and delicate touch. Meanwhile, both materials are durable and resistant to wear and pilling, maintaining a fresh appearance even after long-time use. Additionally, The product is available in multiple colors, each seamlessly blending into various home environments, creating a simple and cozy atmosphere.
Research
The "hug me" excels in craftsmanship. The overall design features an integrated molding structure with a built-in metal framework paired with slow-rebound molded foam. Hand-stitched showcases the exquisite craftsmanship. Without the need for glue, which make the chair be stable, comfortable to sit and also eco-friendly. Additionally, the chair utilizes lotus leaf bionic technology, making the fabric water and stain-resistant, which facilitates easy daily cleaning and maintenance.
Inspiration
On the glorious milestone of steel-land's thirtieth anniversary, an original “hug me” Chair has emerged, serving not only as a heartfelt tribute to the past years but also as a warm expectation for the journey ahead. Looking back to 1993, steel-land, like a toddler taking its first steps, embraced the market with pure longing, seeking the recognition and warm embrace of every customer. Over the years, through trials and perseverance, it has transformed into a shining star in China's high-end home furnishing industry, yet it has never forgotten its original aspirations and dreams.
Project Overview
Hug Me Sitting has been a Golden winner in the Furniture Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Image Credits
For design images and photos please credit Zipeng Zhou.
Golden Recognition
Zipeng Zhou was recognized with the coveted Golden A' Design Award in 2025, a testament to excellence of their work Hug Me Sitting.
Zipeng Zhou Press Releases
Discover Zipeng Zhou's journey through our press releases, available for all press members and journalists to use without restrictions. Press members can now immediately access 1 press releases.
Zipeng Zhou's "Hug Me" Chair Celebrates Steel-land's 30th Anniversary with Award-Winning Embrace-Inspired Design
On May 4, 2024, in Guangdong, China, designer Zipeng Zhou unveiled the "Hug Me" chair for Steel-land, marking the brand's 30th anniversary with a heartfelt tribute that blends comfort, innovation, and gratitude-earning the design a prestigious Golden A' Furniture Design Award in 2025.
Zipeng Zhou Newsroom
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