Nong Li
Beer Packaging for CHINA RESOURCES SNOW BREWERIES
By reviving the brewing recipe of the Yangshao Culture with modern techniques, Nong Li celebrates Chinese brewing tradition and brings consumers closer to this profound history. Embracing classical elegance, the bottle is modeled after the Shuang Er Ni Yu (salamander fish) patterned pottery vessel unearthed in the Yangshao culture site, and adorned with ancient motifs such as ripple patterns. This packaging, rich with historically significant elements, becomes a distinctive hallmark for the brand, and offers a reference for inheriting and innovating Chinese liquor culture.
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Nong Li by China Resources Snow Breweries
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Beer Packaging by China Resources Snow Breweries
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China Resources Snow Breweries Nong Li
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China Resources Snow Breweries Beer Packaging
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CHINA RESOURCES SNOW BREWERIESBrand Logo
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Unique Properties
Nong Li epitomizes Chinese brewing culture, enchanting from brew to packaging. It combines a recipe from the Yangshao Culture and the ancient grain fermentation technique called Nie Zao, celebrating Chinese brewing tradition. The bottle is shaped after the Shuang Er Ni Yu (salamander fish) patterned pottery vessel iconic in the Yangshao Culture. The cap is adorned with the scenes of ancient Chinese drinking etiquette. Every detail reflects the reverence and inheritance of history and culture.
Tags
Beer packaging, Ancient grain fermentation, Yangshao culture, Chinese drinking etiquette, Integration of classical art
Production Technology
The bottle is a blend of black pottery craftsmanship and traditional glass form, exuding a timeless allure as if suspending the ephemeral moment in perpetuity. Its dark hue protects the beer from light and temperature fluctuations, complemented by a meticulous seal to preserve the prime flavor over time.
Design Challenge
The challenge was to distill the essence of Yangshao Culture into an accessible form, and stay attuned to modern aesthetics. To this end, this packaging integrates the silhouette of Neolithic painted pottery vessel, geometric patterns from the Yangshao Culture, and illustrations of a genteel toast ritual when hosting guests. These elements, presented in a vivid, intuitive manner, transform Nong Li into a piece of cultural art, enriching beer enjoyment with cultural value and aesthetic allure.
Project Duration
The design and development of Nong Li was completed in January, 2023. It was introduced the market in September of the same year.
Operation Flow
The cap is adorned with the scenes of ancient Chinese drinking etiquette, illustrating four steps of a toast ritual: taste, offer, respond, and reciprocate. Each sip becomes a journey through this drinking tradition. The geometric patterns on the bottle add an aesthetic appeal, and secure a grip free from slipping. Presented in a gift box alongside the traditional Gu drinking vessels, Nong Li is steeped in the echoes of antiquity, perfect for gifting friends and family or treating guests.
Research
By delving deep into the Yangshao Culture and Chinese liquor culture, this packaging design merges classical elements with modern aesthetics. This fusion giving birth to Nong Li, a product steeped in cultural depth and artistic charm. It celebrates the ancient brewing technique, while also embodying an innovative extension of contemporary drinking culture, seamlessly bridging the past with the present.
Inspiration
This packaging embodies the idea that Nong Li: Embracing Tradition and Elegance in Every Sip, aiming to promote Chinese liquor culture and drinking etiquette. The bottle deign draws on the culturally rich form and patterns of the Shuang Er Ni Yu (salamander fish) patterned pottery vessel, an iconic liquor container in the Yangshao Culture. The cap is illustrated with four steps of a genteel toast ritual in ancient China, highlighting the cultural depth and artistic value of Nong Li.
Project Overview
Nong Li Beer Packaging has been a Platinum winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Platinum A' Design Award is recognized for honoring designs that stand at the forefront of creativity and innovation. It is the highest accolade bestowed by the A' Design Awards, acknowledging works that blend remarkable innovation with impactful societal contributions. These designs not only showcase exceptional artistic and technical proficiency but also highlight their creators' commitment to advancing the boundaries of art, science, design, and technology. Recipients of this award are celebrated for their role in shaping the aesthetics and trends of our time, contributing significantly to the enhancement of quality of life and promoting sustainable development.
Image Credits
For design images and photos please credit China Resources Snow Breweries.
Platinum Recognition
China Resources Snow Breweries was recognized with the coveted Platinum A' Design Award in 2025, a testament to excellence of their work Nong Li Beer Packaging.
China Resources Snow Breweries Press Releases
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China Resources Snow Breweries Newsroom
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