Hainan Beer
Packaging for CHINA RESOURCES SNOW BREWERIES
The packaging of Hainan beer is inspired by the local landscape and culture of Hainan. Cultural elements of Hainan are used in both bottle and can range, which includes the woven patterns of local ethnic minorities. The design aims to showcase scenes of Hainan and link Hainan beer to the local culture. Inspired by the natural scenery and relaxing lifestyle in Hainan, the packaging subtly integrates elements including sea waves, sailing boasts, coconut trees, lighthouses, seabirds, surfboards, the sun, and typical ribbons of native Lination with characteristic patterns.
Download Press Kit № 144565
Download Press Kit № 144565 Packaging for CHINA RESOURCES SNOW BREWERIES by China Resources Snow Breweries to access high-res images, essential texts, translations, and exclusive interviews—all in one.
Available Now for Your Next Story
At design|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.
Please Note:
- Credit the work's creator and/or photographer.
- Mention design|newsroom as your source.
- Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.
Let’s Collaborate: Your stories matter. design|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.
Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.
Hainan Beer by China Resources Snow Breweries
Download 1800 Pixels JPEG Image.
Packaging by China Resources Snow Breweries
Download 1800 Pixels JPEG Image.
China Resources Snow Breweries Hainan Beer
Download 1800 Pixels JPEG Image.
China Resources Snow Breweries Packaging
Download 1800 Pixels JPEG Image.
CHINA RESOURCES SNOW BREWERIESBrand Logo
Download 1800 Pixels JPEG Image.
Hainan Beer Packaging Press Releases
Press releases for Hainan Beer are now accessible in these languages: English.
Hainan Beer Packaging Media Articles
Utilize our prepared articles to feature Hainan Beer, available in the languages: Italian, German, French, Portuguese, Korean, Hindi, Japanese, Russian, Spanish, Chinese (Mandarin), Turkish, Arabic (Standard), English, Indonesian and Dutch.
Unique Properties
Designed based on local landscape and culture in Hainan, this Hainan Beer replicates the authentic flavor of Hainan when catering to modern aesthetic taste. The packaging of bottled beer integrates the iconic elements of Hainan including sea waves, sailing boats, lighthouses, etc., while the can packaging adopts thermochromic ink so that the postmark pattern will gradually show up with the temperature reduction. The outer paper box shapes like a suitcase, further spicing up user experience.
Tags
beer, localization of design, Hainan, cultural elements, Hainan style
Production Technology
glass bottle, aluminium can printed with thermochromic ink, outer paper box made of environmentally friendly kraft paper
Design Challenge
To strike a balance between the cultural characteristics of Hainan and packaging design, the design team shed conventional design ideas, and integrated diverse cultural elements into the word Hainan as the basis via modern graphic design, which forms strong visual impact to reinvigorate Hainan Beer.
Project Duration
The project was designed and developed in Beijing in March 2022 and will be launched in China in July 2023.
Operation Flow
The slim glass bottle with relief sculpture facilitates one-hand grip for users. Thanks to the special thermochromic ink, the postmark pattern printed on the canned beer under refrigeration will appear as the temperature reduces, leading to a more interesting interaction between the packaging and the product.
Research
This Hainan Beer full of Hainan style provides users with the authentic flavor of Hainan in hot summer. It is designed based on inspiration from the streets of Haikou and seabreezes in Wanning, as well as the characteristics of Hainan in a view of globalization, so that users can enjoy the distinctive lifestyle and culture as if living in Hainan.
Inspiration
Inspired by the natural scenery and relaxing lifestyle in Hainan, the packaging subtly integrates elements including sea waves, sailing boasts, coconut trees, lighthouses, seabirds, surfboards, the sun, and typical ribbons of native Lination with characteristic patterns into the word Hainan, highlighting the harmonious blending of traditional national culture and naturalecology in Hainan.
Project Overview
Hainan Beer Packaging has been a Silver winner in the Packaging Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit China Resources Snow Breweries.
Silver Recognition
China Resources Snow Breweries was recognized with the coveted Silver A' Design Award in 2023, a testament to excellence of their work Hainan Beer Packaging.
China Resources Snow Breweries Press Releases
Access a rich repository of press releases on China Resources Snow Breweries, offered to press and media professionals for unrestricted use in their stories. Now available: Immediate access to 6 press releases for journalists.
Hainan Beer Unveils New Packaging Inspired by Hainan Culture
CHINA RESOURCES SNOW BREWERIES introduces Hainan Beer packaging, capturing the essence of Hainan's natural beauty and cultural heritage, set to launch in China in July 2023.
China Resources Snow Breweries Newsroom
Access China Resources Snow Breweries Newsroom for exclusive insights into distinguished design and laureled projects.
