Igo

App Design for Ambiwishes Technology

Igo is designed to bridge transportation gaps in low income communities by providing an affordable and efficient shared shuttle service. In car dependent cities like Los Angeles, limited public transit restricts job access, increases financial burdens, and hinders social mobility. Through intelligent route optimization and integrated job discovery, Igo enhances commuting efficiency while empowering users with better employment opportunities, promoting economic mobility and social inclusion.

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Igo by Ambiwishes Technology

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App Design by Ambiwishes Technology

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Ambiwishes Technology Igo

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Ambiwishes Technology App Design

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Ambiwishes Technology Design Team Photo

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Ambiwishes TechnologyBrand Logo

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Ambiwishes Technology Interview

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Igo App Design Press Releases

Access press releases crafted for Igo in these languages: English.

Unique Properties

Igo is a smart shared shuttle system conceived in response to the transportation equity challenges faced by low income communities in Los Angeles. It aims to provide an economical, efficient, and safe travel solution for residents of these areas. By utilizing intelligent algorithms to match passengers with similar destinations, optimizing passenger load factors, and addressing the First and Last Mile problem, Igo also enhances nighttime commuting safety through built in security measures.

Tags

Smart Mobility Shuttle, Mobility as a Service, AI Powered Transportation, Sustainable Urban Mobility, Transportation Equity, Inclusive Transportation, Economic Mobility Solutions, Human Centered Design, Intelligent Route Optimization, Smart Safety Features

Production Technology

Departing from conventional fixed route shuttle models, Igo employs advanced intelligent algorithms to match passengers travelling to nearby destinations, optimizing vehicle occupancy rates. To further enhance social inclusivity and economic mobility, Igo innovatively integrates job recommendations along routes, helping commuters discover employment opportunities. It also features voice controlled emergency alarms, one click 911 dialling, and trip sharing to boost nighttime commuting safety.

Design Challenge

The biggest challenge was making Igo accessible to low income groups with limited access to technology. Social barriers like digital literacy and economic constraints made usability a key focus. Through research, Igo was designed with a simple intuitive interface and an optimized onboarding process. External challenges included adapting to existing transit laws and integrating real time data. Overcoming these obstacles ensured a seamless affordable and inclusive mobility solution.

Project Duration

Designed and developed from January to April 2023.

Operation Flow

The User Interface design of Igo is clean and intuitive, using green as the primary colour with black and white accents to emphasize sustainability and convey professionalism. Modular layouts and optimized visual flow enable users to easily access core functions like booking, route inquiries, and safety alerts, minimizing the learning curve. Additionally, intelligent interactions such as simple onboarding, smart icons, and route visualization maps ensure a smooth and convenient user experience.

Research

Igo research focused on urban transportation equity for low income communities in Los Angeles, aiming to identify commuting challenges and improve mobility solutions. Using qualitative and quantitative methods, researchers conducted 50 surveys and 10 interviews. The findings highlighted long commutes, high costs, and safety concerns. These insights guided the development of optimized routes, real time tracking, and job integration, creating a more accessible, efficient, and opportunity driven transit system.

Inspiration

Inspired by the integration of sharing economy principles with smart transportation, Igo combines the strengths of Uber carpooling model with public transit systems to create a low cost high coverage smart shuttle service. The theme of Igo is Equal Mobility Sharing the Future focusing on breaking down traditional transportation barriers to offer affordable reliable efficient and convenient shared shuttle services for low income communities thereby improving urban mobility equity.

Image Credits

Ambiwishes Technology

Project Overview

Igo App Design has been a Iron winner in the Mobile Technologies, Applications and Software Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Iron Recognition

Ambiwishes Technology was recognized with the coveted Iron A' Design Award in 2025, a testament to excellence of their work Igo App Design.

Ambiwishes Technology Press Releases

Our press releases on Ambiwishes Technology and their work are made freely available for press members looking to add depth to their content. Now available: Immediate access to 3 press releases for journalists.

Igo App Wins Iron A' Design Award for Advancing Smart, Equitable Mobility in Urban Communities

Ambiwishes Technology's Igo app, designed by Zilian Li, has been honored with the Iron A' Mobile Technologies, Applications and Software Design Award 2025 for its innovative approach to affordable, inclusive, and intelligent shared shuttle services, addressing transportation equity in Los Angeles and beyond.

Ambiwishes Technology Newsroom

Step into Ambiwishes Technology Newsroom for a showcase of exemplary design and recognized projects.