Grandpa Gui

Tea Packaging for Grandpa Gui

This tea packaging conveys the product's essence of lightness and beauty. The design highlights the herbal ingredients with delicate illustrations of herbs and flowers, creating a visual connection to the product's natural qualities. A traditional winding technique adds a distinctive touch while maintaining cost efficiency. The light, airy color palette enhances the sense of purity and elegance, aligning with the tea's focus on lightness. Through this design, the packaging reflects the product's unique qualities and commitment to simplicity and sustainability.

Download Press Kit № 166449

Download Press Kit № 166449 Tea Packaging for Grandpa Gui by Jinxin Liu to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Grandpa Gui by Jinxin Liu

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Tea Packaging by Jinxin Liu

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Jinxin Liu Grandpa Gui

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Jinxin Liu Tea Packaging

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Grandpa GuiBrand Logo

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Grandpa Gui Tea Packaging Press Releases

Availability alert: Press releases for Grandpa Gui in languages including English.

Unique Properties

This tea packaging focuses on promoting body lightness and beauty, aiming to give consumers a direct sense of lightness through its design. We illustrated the herbs and flowers contained in the tea on the packaging and used a traditional winding method, which not only highlights the product's uniqueness but also keeps packaging costs low. In terms of color, we chose a light palette to reflect the product's characteristics.

Tags

Packaging, Tea, Chinese Culture, Women, Herbs

Production Technology

The packaging utilizes matte special paper, with the pattern featuring Pantone colors and embossing techniques, which render the design exquisite and textured. Complemented by the airplane box structure and the winding form, the entire packaging exudes a sense of lightness and cultural sophistication.

Design Challenge

The biggest challenge in the project was to express Chinese tea culture through packaging and showcase the product's slimming and beautifying features. We consulted numerous ancient Chinese texts, found the winding packaging form, and addressed the issue by illustrating herbs and using light colors.

Project Duration

The project started in December 2023 in Nanning and finished in August 2024 in Nanning.

Operation Flow

This packaging has been improved upon the traditional airplane box structure and enhanced with a winding form, making the entire package more innovative and unique.

Research

This project enhances sales by improving product packaging to attract consumers. The goal is to showcase Eastern tea culture and convey a light, healthy feeling through design. Market research and customer interviews were used to create eco-friendly, light-colored packaging. The design improves the sensory experience, differentiates the product in the market, and strengthens the brand. It reduces costs, boosts appeal, and supports sustainability with recyclable materials and reduced printing.

Inspiration

This is a tea packaging that focuses on lightness and beautifying effects. The client wishes to present the visual essence of Eastern tea culture. To convey this, we used traditional Chinese winding techniques, illustrated flowers and herbs related to herbal tea, and incorporated light colors in the packaging.

Image Credits

Image #1: Photographer Simin Wang, Jinxin Liu Image #2: Photographer Simin Wang, Jinxin Liu Image #3: Photographer Simin Wang, Jinxin Liu Image #4: Photographer Simin Wang, Jinxin Liu Image #5: Photographer Simin Wang, Jinxin Liu

Project Overview

Grandpa Gui Tea Packaging has been a Bronze winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Jinxin Liu was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work Grandpa Gui Tea Packaging.

Jinxin Liu Press Releases

We provide a series of press releases on Jinxin Liu that journalists and press members can freely incorporate into their narratives. Journalists can access 1 press releases immediately, ready for your use.

Jinxin Liu's "Grandpa Gui" Tea Packaging Wins Bronze at 2025 A' Design Award for Innovative Cultural Expression

Jinxin Liu's "Grandpa Gui" tea packaging, completed in August 2024 in Nanning, China, has been honored with the Bronze A' Packaging Design Award 2025 for its creative use of traditional Chinese techniques, eco-friendly materials, and a design that visually embodies the lightness and beauty of Eastern tea culture.

Jinxin Liu Newsroom

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