Axel
Self Standing Coat Hanger for Iva.n Design Studio
The more items you hang on it, the more stable it gets; that is the main statement regarding this object. Coat hangers very often have stability issues; jackets, coats, sweaters etc. can lean the hanger. In Axel's case, while being designed, designers used gravity as an ally, to help its users to keep the tall hanger centered using its mid axis. Axel is a high quality product. Build by only two elements; a steel joint and a massive wood leg. Multiplied by three. Easy to repair since it's hand built.
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Download Press Kit № 170531 Self Standing Coat Hanger for Iva.n Design Studio by Ivan Levak to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Axel by Ivan Levak
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Self Standing Coat Hanger by Ivan Levak
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Ivan Levak Self Standing Coat Hanger
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Axel Self Standing Coat Hanger Press Releases
Discover our press releases for Axel available in the following languages: English.
Unique Properties
'The more items you hang on it, the more stable it gets' - is the main statement regarding this item. Coat hangers very often have stability issues; jackets, coats, sweaters etc. are leaning the hanger. In Axel's case, while designing, we used gravity as an ally - to help us keep the tall hanger centered using its mid axis. Axel is a high quality product. Made only by two elements; a steel joint and a massive wood leg. Multiplied by three. Easy to repair since it's hand built.
Tags
furniture, storage, hanger, wardrobe, clothes, interior, hallway, lobby
Production Technology
Made of 3mm steel and solid 4x2cm oak wood. Minimalized and reduced to be as light as possible, which makes it also very easy to handle and move it around the house. Axel has only two main elements that by multiplication, connected by 18 screws in total, becomes a heavy duty (15 items including coats, jackets, sweaters) holder. Very easy and quick to assemble by one person and a single #3 hex key.
Design Challenge
Regarding the challenges we faced while designing, the most complex was to find balance between solid stability and making the hanger as narrow as possible so it can easily fit into small hallways and rooms.
Project Duration
The project started in Zagreb, during the Covid Era. First sketches were made in 2021 and the final prototype had a premiere in Milan during Salone Del Mobile 2023.
Operation Flow
This object can be operated by one or both hands. Once unboxed, the transformation from its flat pack 2D state to the final 3D composition can be easily done with 6 metal joints for the metal core and the additional6 screws to connect the central metal joint with the wooden legs. The interaction with this object isat least two times daily. Depending on how much its user takes on and off its wardrobe.
Research
Since both of us, Iva and I, have master degrees in industrial design, after a few sketches we started doing 1:1 models in wood, cardboard, metal and plywood. Everything we could find inside and around the house during the Pandemic. While doing the design index research, we come across that a lot of existing hangers have only three 'horns' to handle the load. And they are usually pointing towards the outer rim of the vertical composition... So we decided to turn these features the other way. Pointing the 'horns' towards the inside and using the central, metal construction for extra loading spaces (making hooks for coats in the process of CNC laser cutting). Also using the middle axis for better static stability.
Inspiration
While being a student and living a modern nomadic life, there were a lot of addresses. Constant moving from one apartment to another. A lot of temporary furniture, usually from Ikea, was left in those 'homes'. We all have our favorite piece of furniture that we love to take with us when moving to a new home. Axel represents a human size item that can easily be disassembled into a flat, narrow card box and easily carried away by hands or on a bicycle. A true piece of lightweight solid furniture.
Image Credits
Photo by Marija Gasparija
Project Overview
Axel Self Standing Coat Hanger has been a Bronze winner in the Furniture Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Ivan Levak was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work Axel Self Standing Coat Hanger.
Ivan Levak Press Releases
Journalists and media members can enrich their content with our press releases on Ivan Levak, available for free use. Available now: 1 press releases ready for immediate access by journalists.
Axel Self-Standing Coat Hanger Wins Bronze at 2025 A' Furniture Design Awards for Innovative Portability
Ivan Levak's Axel coat hanger, designed in collaboration with Iva Grgic, has been honored with the Bronze A' Design Award in 2025, recognizing its inventive approach to stability, portability, and minimalist construction, inspired by the modern nomadic lifestyle and unveiled at Salone Del Mobile 2023 in Milan.
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