W Atlanta Midtown
Luxury Hotel for Virserius Studio
Arthur is a native Atlantan from the neighborhood located behind W Atlanta Midtown. Virserius Studio’s concept for the hotel is the recreation of Arthur’s estate and secret garden, decorated with his awe-inspiring collection of art and other items obtained during his extensive world travels. From the moment guests arrive they are transported into Arthur’s unique world and surrounded by his most treasured collections. They are embraced by the dramatically curved and abstract walls of the entry that set the tone for what’s to come.
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Download Press Kit № 96698 Luxury Hotel for Virserius Studio by Therese Virserius to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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W Atlanta by Therese Virserius
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Luxury Hotel by Therese Virserius
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Therese Virserius W Atlanta
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Therese Virserius Luxury Hotel
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Therese Virserius Interview
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W Atlanta Midtown Luxury Hotel Press Releases
Availability alert: Press releases for W Atlanta Midtown in languages including English.
W Atlanta Midtown Luxury Hotel Media Articles
Ready-to-feature articles on W Atlanta Midtown are available in these languages: Hindi, Turkish, Indonesian, Korean, Japanese, Russian, French, Portuguese, Spanish, Italian, Dutch, German, Arabic (Standard), Chinese (Mandarin) and English, for your convenience.
Unique Properties
This design was a departure from other W branded hotels, essentially marking it a rebrand for this location. The art pays homage to the city of Atlanta as the epicenter of music, entertainment and sport and crafts a very robust story about of fictional character Arthur.
Tags
art, hotel, renovation, redesign, usa, atlanta, design, hospitality, public spaces, lobby, luxury
Production Technology
The bespoke furniture, flooring, art collection lining the walls and digital wallcovering were designed by Virserius Studio, representating Arthur's living room and botanical garden. His den was inspired by the Middle Eastern folktale, One Thousand and One Nights, and represents his many travels to that region. The den includes art designed by Virserius Studio and commissioned by a local artist to paint onto the ceiling. The intimate seating arrangements in the living room include tufted pieces with traditional and bohemian touches, the flowers on the ceiling are taken from the garden itself.
Design Challenge
The client objective for the W Atlanta Midtown rebrand was to cater to a different guest clientele, to skew to a crowd full of flair and sophistication. Virserius Studio wanted the space to reveal this new guest experience bit by bit, versus having it apparent upon entry. They wanted to design something rich and elegant with elements of surprise that were also functional and could cater to different audiences.
Project Duration
The project began in 2018 in Atlanta, Georgia, USA, and was finished in January 2019. Additional updates have since been made, completed in Fall 2019.
Operation Flow
In the lobby are tiered terraces with amphitheater seating that can be used to work, chat, people watch, the choice is theirs. This area may be cordoned off for private gatherings if desired.
Research
To create the fictional character of Arthur and the narrative for his estate and garden, Virserius Studio traveled to Georgia to research the history of Atlanta and the state of Georgia in general, learning about nature that is unique to the area, as well as an understanding of music and entertainment that Atlanta is known for. In additional Virserius Studio came up with a profile of the type of person Arthur would be, a well heeled renaissance man who appreciated the arts, Southern hospitality and loves being from Atlanta.
Inspiration
The concept for the hotel was the recreation of the estate and secret garden of a fictional character named Arthur. The estate is decorated with his collection of art and other items obtained during his extensive world travels. He takes great pride in these collections and wants to share the stories behind these possessions. He also hopes they will make great conversational pieces, inspiring special moments among friends during their visit.
Image Credits
Image 1: Photographer Michael Kleinberg, 2019 Image 2: Photographer Michael Kleinberg, 2019 Image 3: Photographer Michael Kleinberg, 2019 Image 4: Photographer Michael Kleinberg, 2019 Image 5: Photographer Michael Kleinberg, 2019
Project Overview
W Atlanta Midtown Luxury Hotel has been a Iron winner in the Hospitality, Recreation, Travel and Tourism Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
Therese Virserius was recognized with the coveted Iron A' Design Award in 2020, a testament to excellence of their work W Atlanta Midtown Luxury Hotel.
Therese Virserius Press Releases
Discover Therese Virserius's journey through our press releases, available for all press members and journalists to use without restrictions. Immediate access is granted to 1 press releases for all journalists.
W Atlanta Midtown Unveils Luxurious Hotel Redesign by Therese Virserius
Therese Virserius transforms W Atlanta Midtown into a fictional character's estate, creating a unique and immersive guest experience, completed in January 2019 with additional updates in Fall 2019.
Therese Virserius Newsroom
Discover outstanding design and award-winning initiatives in the Therese Virserius Newsroom.
