Florian Seidl Designer Portrait Photo
Florian Seidl

Florian Seidl is an acclaimed professional based in Torino, Italy. Recognized for their exceptional talent and innovative design prowess, Florian Seidl has been honored as the winner of Seventeen A' Design Awards in the following categories: Home Appliance, Office Appliance, Kitchenware and Footwear. With a deep commitment to design excellence and a keen eye for detail, Florian Seidl continues to shape the future of design in Italy and beyond.

Florian Seidl 2022 Professional Newsroom № 154515

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Lavazza Classy Plus Coffee Machine by Florian Seidl
Lavazza Classy Plus Coffee Machine by Florian Seidl

Access Press Kit № 139457

Gain instant, cost-free access to Press Kit № 139457, packed with Lavazza Classy Plus's exceptional visuals and all you need for an engaging Coffee Machine piece.

Lavazza Elogy Milk  Coffee Machine by Florian Seidl
Lavazza Elogy Milk Coffee Machine by Florian Seidl

Access Press Kit № 123094

Dive into the world of Lavazza Elogy Milk with Press Kit № 123094, offering everything from high-res images to detailed interviews for your upcoming Coffee Machine article. Get free access now.

Lavazza Desea Coffee Machine by Florian Seidl
Lavazza Desea Coffee Machine by Florian Seidl

Access Press Kit № 104729

Gain instant, cost-free access to Press Kit № 104729, packed with Lavazza Desea's exceptional visuals and all you need for an engaging Coffee Machine piece.

Lavazza Voicy Coffee Machine by Florian Seidl
Lavazza Voicy Coffee Machine by Florian Seidl

Access Press Kit № 139181

Access Press Kit № 139181 immediately to explore Lavazza Voicy's stunning high-quality visuals and complete resources for an in-depth Coffee Machine feature. Free instant access.

Lavazza Tiny Espresso Machine by Florian Seidl
Lavazza Tiny Espresso Machine by Florian Seidl

Access Press Kit № 104752

Access now: Press Kit № 104752 for Lavazza Tiny offers exceptional high-res visuals and comprehensive resources for your Espresso Machine coverage. Free instant access.

Cali Drinking Glass by Florian Seidl
Cali Drinking Glass by Florian Seidl

Access Press Kit № 167935

Dive into the world of Cali with Press Kit № 167935, offering everything from high-res images to detailed interviews for your upcoming Drinking Glass article. Get free access now.

Lavazza Idola Coffee Machine by Florian Seidl
Lavazza Idola Coffee Machine by Florian Seidl

Access Press Kit № 104741

Access now: Press Kit № 104741 for Lavazza Idola offers exceptional high-res visuals and comprehensive resources for your Coffee Machine coverage. Free instant access.

Lavazza MilkEasy  Milk Frother by Florian Seidl
Lavazza MilkEasy Milk Frother by Florian Seidl

Access Press Kit № 123063

Press Kit № 123063 for Florian Seidl is your key to high-quality, stunning visuals and a comprehensive array of materials for your next Milk Frother article. Instantly accessible for free.

Lavazza Tiny Eco Espresso Machine by Florian Seidl
Lavazza Tiny Eco Espresso Machine by Florian Seidl

Access Press Kit № 149447

Unlock immediate, free access to Press Kit № 149447 and discover Lavazza Tiny Eco's high-resolution imagery and full suite of resources for a compelling Espresso Machine feature.

Lavazza Inovy Mini Coffee Machine by Florian Seidl
Lavazza Inovy Mini Coffee Machine by Florian Seidl

Access Press Kit № 139241

Get your hands on Press Kit № 139241 for Lavazza Inovy Mini now, and access a treasure trove of high-quality visuals and essential resources for any Coffee Machine story. Instant access, no cost.

Tube Drinking Glass by Florian Seidl
Tube Drinking Glass by Florian Seidl

Access Press Kit № 167933

Explore Tube's Press Kit № 167933 for instant access to superior visuals and a wealth of resources for crafting your Drinking Glass article. Free and immediate entry.

Star Drinking Glass by Florian Seidl
Star Drinking Glass by Florian Seidl

Access Press Kit № 167934

Secure free, instant access to Press Kit № 167934 for an exclusive look at Star, including everything you need to feature this exceptional Drinking Glass.

Klix Advanta Vending Machine by Florian Seidl
Klix Advanta Vending Machine by Florian Seidl

Access Press Kit № 160544

Secure free, instant access to Press Kit № 160544 for an exclusive look at Klix Advanta, including everything you need to feature this exceptional Vending Machine.

Lavazza MilkUp Milk Frother by Florian Seidl
Lavazza MilkUp Milk Frother by Florian Seidl

Access Press Kit № 123046

Access now: Press Kit № 123046 for Lavazza MilkUp offers exceptional high-res visuals and comprehensive resources for your Milk Frother coverage. Free instant access.

Base Drinking Glass by Florian Seidl
Base Drinking Glass by Florian Seidl

Access Press Kit № 169275

Instantly unlock Press Kit № 169275 for Base, featuring high-resolution visuals and comprehensive resources for your next Drinking Glass article. Access now for free.

Flavia C300 Workplace Beverage System by Florian Seidl
Flavia C300 Workplace Beverage System by Florian Seidl

Access Press Kit № 160545

Get your hands on Press Kit № 160545 for Flavia C300 And Chill Refresh now, and access a treasure trove of high-quality visuals and essential resources for any Workplace Beverage System story. Instant access, no cost.

Kateem trail running shoe by Florian Seidl
Kateem trail running shoe by Florian Seidl

Access Press Kit № 42437

Dive into the world of Kateem with Press Kit № 42437, offering everything from high-res images to detailed interviews for your upcoming trail running shoe article. Get free access now.

Designer Interviews
Florian Seidl Interview

Accredited journalists and press members, enrich your content with our PR interview with Florian Seidl, freely available for your use. Access Florian Seidl Interview Now.


Design Legends
Florian Seidl Design Legends Interview

Accredited press members and journalists have exclusive access to a 'Design Legends' special interview with Florian Seidl, available for use in your content. Access Florian Seidl Design Legends Interview Now.


Magnificent Designers
Florian Seidl Magnificent Designers Interview

An exclusive interview with Florian Seidl is now available for accredited press members and journalists to use freely within their reports and articles. Access Florian Seidl Magnificent Designers Interview Now.


DesignPRWire
Florian Seidl Press Releases

Attention press members and journalists: We offer a collection of press releases on Florian Seidl and their notable work, available for your unrestricted use. Available now: 13 press releases ready for immediate access by journalists.


Florian Seidl Boilerplate

Florian Seidl is an Austrian designer with several years of professional experience. Currently he is working as Lavazza's design manager at the Innovation Center in Turin and teaching at the Scuola Politecnica di Design (SPD) in Milan. Before that he was part of the design team that developed the Fiat 500 successfully into a whole range of different models and several other projects that can now be seen on the road. He has also done work for KTM and as freelancer for various other non-automotive brands. Always with a strong feeling for brand identity and the bigger picture beyond the project as a mere product.


World Design Ratings
WDR S-Rank
Grand Master / Gran Maestro

Florian Seidl demonstrates exceptionally good technical skills, aesthetic sensitivity, and creative innovation. Their approach to design challenges is both emotionally resonant and intellectually rigorous, resulting in solutions that exceed standard expectations in design development.

Superior Grand Master
Omega-2 Provisionary Designation
Omega-2 / 7-Star (2023)
Florian Seidl is recognized with Omega-2 designation and 7-Star rating.

The Omega-2 Designation, 7-Star A' Design Star Rating is only granted to the very best architects, designers, and agencies that create outstanding designs, consistently, year after year.

Omega-2 Designation, 7-Star Rating is a distinction that honors those who consistently demonstrate ultimate design capabilities, creating outstanding works that resonate across the global design landscape, year after year. Recognizing the recipient's ability to deliver innovative and aesthetically superior designs continually, the Omega-2 Designation underscores a commitment to excellence that transcends ordinary expectations. It signifies the recipient's consistent contribution to setting higher benchmarks in design, affirmed by the A’ Design Star as a testament to their ongoing excellence and influence in shaping the future of design.

Florian Seidl's A' Design Star Achievements:

Omega-2 Rating in 2023
2023
Omega-3 Rating in 2022
2022
Omega-3 Rating in 2021
2021
Omega-2 Rating in 2020
2020
Omega-3 Rating in 2019
2019

Explore Now

Lavazza Elogy Milk Coffee Machine
Lavazza Elogy Milk

Coffee Machine for Lavazza

Florian Seidl 2021 Professional Platinum
Lavazza Desea Coffee Machine
Lavazza Desea

Coffee Machine for Lavazza

Florian Seidl 2020 Professional Platinum
Lavazza Voicy Coffee Machine
Lavazza Voicy

Coffee Machine for Lavazza

Florian Seidl 2022 Professional Platinum
Lavazza Idola Coffee Machine
Lavazza Idola

Coffee Machine for Lavazza

Florian Seidl 2020 Professional Platinum
Lavazza Inovy Mini Coffee Machine
Lavazza Inovy Mini

Coffee Machine for Lavazza

Florian Seidl 2022 Professional Golden
Lavazza Tiny Espresso Machine
Lavazza Tiny

Espresso Machine for Lavazza

Florian Seidl 2020 Professional Platinum
Florian Seidl Milk Frother
Florian Seidl

Milk Frother for Lavazza

Florian Seidl 2021 Professional Golden
Lavazza Tiny Eco Espresso Machine
Lavazza Tiny Eco

Espresso Machine for Lavazza

Florian Seidl 2023 Professional Golden
Lavazza MilkUp Milk Frother
Lavazza MilkUp

Milk Frother for Lavazza

Florian Seidl 2021 Professional Silver
Cali Drinking Glass
Cali

Drinking Glass for Officina Endorfino

Florian Seidl 2025 Professional Platinum
Tube Drinking Glass
Tube

Drinking Glass for Officina Endorfino

Florian Seidl 2025 Professional Silver
Star Drinking Glass
Star

Drinking Glass for Officina Endorfino

Florian Seidl 2025 Professional Silver
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