Florian Seidl Designer Portrait Photo
Florian Seidl

Florian Seidl is an acclaimed professional based in Torino, Italy. Recognized for their exceptional talent and innovative design prowess, Florian Seidl has been honored as the winner of Seventeen A' Design Awards in the following categories: Home Appliance, Office Appliance, Kitchenware and Footwear. With a deep commitment to design excellence and a keen eye for detail, Florian Seidl continues to shape the future of design in Italy and beyond.

Florian Seidl 2022 Professional Newsroom № 154515

Available Now for Your Next Story

At design|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.


Please Note:

  • Credit the work's creator and/or photographer.
  • Mention design|newsroom as your source.
  • Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. design|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.


Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.


Lavazza Classy Plus Coffee Machine by Florian Seidl
Lavazza Classy Plus Coffee Machine by Florian Seidl

Access Press Kit № 139457

Get your hands on Press Kit № 139457 for Lavazza Classy Plus now, and access a treasure trove of high-quality visuals and essential resources for any Coffee Machine story. Instant access, no cost.

Lavazza Elogy Milk  Coffee Machine by Florian Seidl
Lavazza Elogy Milk Coffee Machine by Florian Seidl

Access Press Kit № 123094

Secure free, instant access to Press Kit № 123094 for an exclusive look at Lavazza Elogy Milk, including everything you need to feature this exceptional Coffee Machine.

Lavazza Desea Coffee Machine by Florian Seidl
Lavazza Desea Coffee Machine by Florian Seidl

Access Press Kit № 104729

Access now: Press Kit № 104729 for Lavazza Desea offers exceptional high-res visuals and comprehensive resources for your Coffee Machine coverage. Free instant access.

Lavazza Voicy Coffee Machine by Florian Seidl
Lavazza Voicy Coffee Machine by Florian Seidl

Access Press Kit № 139181

Access now: Press Kit № 139181 for Lavazza Voicy offers exceptional high-res visuals and comprehensive resources for your Coffee Machine coverage. Free instant access.

Lavazza Tiny Espresso Machine by Florian Seidl
Lavazza Tiny Espresso Machine by Florian Seidl

Access Press Kit № 104752

Gain instant, cost-free access to Press Kit № 104752, packed with Lavazza Tiny's exceptional visuals and all you need for an engaging Espresso Machine piece.

Cali Drinking Glass by Florian Seidl
Cali Drinking Glass by Florian Seidl

Access Press Kit № 167935

Access now: Press Kit № 167935 for Cali offers exceptional high-res visuals and comprehensive resources for your Drinking Glass coverage. Free instant access.

Lavazza Idola Coffee Machine by Florian Seidl
Lavazza Idola Coffee Machine by Florian Seidl

Access Press Kit № 104741

Gain instant, cost-free access to Press Kit № 104741, packed with Lavazza Idola's exceptional visuals and all you need for an engaging Coffee Machine piece.

Lavazza MilkEasy  Milk Frother by Florian Seidl
Lavazza MilkEasy Milk Frother by Florian Seidl

Access Press Kit № 123063

Get your hands on Press Kit № 123063 for Florian Seidl now, and access a treasure trove of high-quality visuals and essential resources for any Milk Frother story. Instant access, no cost.

Lavazza Tiny Eco Espresso Machine by Florian Seidl
Lavazza Tiny Eco Espresso Machine by Florian Seidl

Access Press Kit № 149447

Instantly unlock Press Kit № 149447 for Lavazza Tiny Eco, featuring high-resolution visuals and comprehensive resources for your next Espresso Machine article. Access now for free.

Lavazza Inovy Mini Coffee Machine by Florian Seidl
Lavazza Inovy Mini Coffee Machine by Florian Seidl

Access Press Kit № 139241

Explore Lavazza Inovy Mini's Press Kit № 139241 for instant access to superior visuals and a wealth of resources for crafting your Coffee Machine article. Free and immediate entry.

Tube Drinking Glass by Florian Seidl
Tube Drinking Glass by Florian Seidl

Access Press Kit № 167933

Explore Tube's Press Kit № 167933 for instant access to superior visuals and a wealth of resources for crafting your Drinking Glass article. Free and immediate entry.

Star Drinking Glass by Florian Seidl
Star Drinking Glass by Florian Seidl

Access Press Kit № 167934

Dive into the world of Star with Press Kit № 167934, offering everything from high-res images to detailed interviews for your upcoming Drinking Glass article. Get free access now.

Klix Advanta Vending Machine by Florian Seidl
Klix Advanta Vending Machine by Florian Seidl

Access Press Kit № 160544

Unlock immediate, free access to Press Kit № 160544 and discover Klix Advanta's high-resolution imagery and full suite of resources for a compelling Vending Machine feature.

Lavazza MilkUp Milk Frother by Florian Seidl
Lavazza MilkUp Milk Frother by Florian Seidl

Access Press Kit № 123046

Dive into the world of Lavazza MilkUp with Press Kit № 123046, offering everything from high-res images to detailed interviews for your upcoming Milk Frother article. Get free access now.

Base Drinking Glass by Florian Seidl
Base Drinking Glass by Florian Seidl

Access Press Kit № 169275

Dive into the world of Base with Press Kit № 169275, offering everything from high-res images to detailed interviews for your upcoming Drinking Glass article. Get free access now.

Flavia C300 Workplace Beverage System by Florian Seidl
Flavia C300 Workplace Beverage System by Florian Seidl

Access Press Kit № 160545

Get your hands on Press Kit № 160545 for Flavia C300 And Chill Refresh now, and access a treasure trove of high-quality visuals and essential resources for any Workplace Beverage System story. Instant access, no cost.

Kateem trail running shoe by Florian Seidl
Kateem trail running shoe by Florian Seidl

Access Press Kit № 42437

Get your hands on Press Kit № 42437 for Kateem now, and access a treasure trove of high-quality visuals and essential resources for any trail running shoe story. Instant access, no cost.

Designer Interviews
Florian Seidl Interview

Exclusive to accredited press: Engage with Florian Seidl through our latest PR interview, freely usable in your journalistic endeavors. Access Florian Seidl Interview Now.


Design Legends
Florian Seidl Design Legends Interview

Gain access to a unique 'Design Legends' interview with Florian Seidl, exclusively available to accredited press for editorial use. Access Florian Seidl Design Legends Interview Now.


Magnificent Designers
Florian Seidl Magnificent Designers Interview

Accredited journalists are invited to access and use our exclusive interview with Florian Seidl, available for seamless integration into your media content. Access Florian Seidl Magnificent Designers Interview Now.


DesignPRWire
Florian Seidl Press Releases

Discover Florian Seidl's journey through our press releases, available for all press members and journalists to use without restrictions. For immediate journalistic use: 13 press releases are available right now.


Florian Seidl Boilerplate

Florian Seidl is an Austrian designer with several years of professional experience. Currently he is working as Lavazza's design manager at the Innovation Center in Turin and teaching at the Scuola Politecnica di Design (SPD) in Milan. Before that he was part of the design team that developed the Fiat 500 successfully into a whole range of different models and several other projects that can now be seen on the road. He has also done work for KTM and as freelancer for various other non-automotive brands. Always with a strong feeling for brand identity and the bigger picture beyond the project as a mere product.


World Design Ratings
WDR S-Rank
Grand Master / Gran Maestro

Florian Seidl demonstrates exceptionally good technical skills, aesthetic sensitivity, and creative innovation. Their approach to design challenges is both emotionally resonant and intellectually rigorous, resulting in solutions that exceed standard expectations in design development.

Superior Grand Master
Omega-2 Provisionary Designation
Omega-2 / 7-Star (2023)
Florian Seidl is recognized with Omega-2 designation and 7-Star rating.

The Omega-2 Designation, 7-Star A' Design Star Rating is only granted to the very best architects, designers, and agencies that create outstanding designs, consistently, year after year.

Omega-2 Designation, 7-Star Rating is a distinction that honors those who consistently demonstrate ultimate design capabilities, creating outstanding works that resonate across the global design landscape, year after year. Recognizing the recipient's ability to deliver innovative and aesthetically superior designs continually, the Omega-2 Designation underscores a commitment to excellence that transcends ordinary expectations. It signifies the recipient's consistent contribution to setting higher benchmarks in design, affirmed by the A’ Design Star as a testament to their ongoing excellence and influence in shaping the future of design.

Florian Seidl's A' Design Star Achievements:

Omega-2 Rating in 2023
2023
Omega-3 Rating in 2022
2022
Omega-3 Rating in 2021
2021
Omega-2 Rating in 2020
2020
Omega-3 Rating in 2019
2019

Explore Now

Lavazza Elogy Milk Coffee Machine
Lavazza Elogy Milk

Coffee Machine for Lavazza

Florian Seidl 2021 Professional Platinum
Lavazza Desea Coffee Machine
Lavazza Desea

Coffee Machine for Lavazza

Florian Seidl 2020 Professional Platinum
Lavazza Voicy Coffee Machine
Lavazza Voicy

Coffee Machine for Lavazza

Florian Seidl 2022 Professional Platinum
Lavazza Idola Coffee Machine
Lavazza Idola

Coffee Machine for Lavazza

Florian Seidl 2020 Professional Platinum
Lavazza Inovy Mini Coffee Machine
Lavazza Inovy Mini

Coffee Machine for Lavazza

Florian Seidl 2022 Professional Golden
Lavazza Tiny Espresso Machine
Lavazza Tiny

Espresso Machine for Lavazza

Florian Seidl 2020 Professional Platinum
Florian Seidl Milk Frother
Florian Seidl

Milk Frother for Lavazza

Florian Seidl 2021 Professional Golden
Lavazza Tiny Eco Espresso Machine
Lavazza Tiny Eco

Espresso Machine for Lavazza

Florian Seidl 2023 Professional Golden
Lavazza MilkUp Milk Frother
Lavazza MilkUp

Milk Frother for Lavazza

Florian Seidl 2021 Professional Silver
Cali Drinking Glass
Cali

Drinking Glass for Officina Endorfino

Florian Seidl 2025 Professional Platinum
Tube Drinking Glass
Tube

Drinking Glass for Officina Endorfino

Florian Seidl 2025 Professional Silver
Star Drinking Glass
Star

Drinking Glass for Officina Endorfino

Florian Seidl 2025 Professional Silver
Create Newsroom
Create Your Newsroom

Establishing your own newsroom is a strategic move to effectively communicate your designs to a targeted audience of journalists and media editors. This direct channel enhances your visibility, significantly increasing your chances of being published and featured across a wide range of media platforms, from magazines and newspapers to journals and online media. Take the first step towards amplifying your reach and influence in the design community.

Create Media Account
Create Account to Unlock Exclusive Resources
  • High-resolution images for your stories
  • Ready-to-publish press kits
  • Access to exclusive content

Quick sign-up. Instant access. Elevate your reporting now.

Create Newsroom
Submit Your Design

Submit your design and seize the opportunity to be featured across a global stage. Gain exposure by connecting your work with our extensive network of journalists and leading media outlets. Start your journey to worldwide recognition today.

Submit Design

Have your work recognized and featured globally. Submit your design today for a chance to be promoted to a wide network of journalists and media outlets.

Submit Design

Featured Now

Design of the Day
DESIGN OF THE DAY
Design Team of the Day
DESIGN TEAM OF THE DAY
Design Legend of the Day
DESIGN LEGEND OF THE DAY
Design Highlight of the Day
HIGHLIGHT OF THE DAY
Design Interview of the Day
DESIGN INTERVIEW OF THE DAY
Designer of the Day
DESIGNER OF THE DAY