Florian Seidl Designer Portrait Photo
Florian Seidl

Florian Seidl is an acclaimed professional based in Torino, Italy. Recognized for their exceptional talent and innovative design prowess, Florian Seidl has been honored as the winner of Seventeen A' Design Awards in the following categories: Home Appliance, Office Appliance, Kitchenware and Footwear. With a deep commitment to design excellence and a keen eye for detail, Florian Seidl continues to shape the future of design in Italy and beyond.

Florian Seidl 2022 Professional Newsroom № 154515

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Lavazza Classy Plus Coffee Machine by Florian Seidl
Lavazza Classy Plus Coffee Machine by Florian Seidl

Access Press Kit № 139457

Access now: Press Kit № 139457 for Lavazza Classy Plus offers exceptional high-res visuals and comprehensive resources for your Coffee Machine coverage. Free instant access.

Lavazza Elogy Milk  Coffee Machine by Florian Seidl
Lavazza Elogy Milk Coffee Machine by Florian Seidl

Access Press Kit № 123094

Press Kit № 123094 for Lavazza Elogy Milk is your key to high-quality, stunning visuals and a comprehensive array of materials for your next Coffee Machine article. Instantly accessible for free.

Lavazza Desea Coffee Machine by Florian Seidl
Lavazza Desea Coffee Machine by Florian Seidl

Access Press Kit № 104729

Dive into the world of Lavazza Desea with Press Kit № 104729, offering everything from high-res images to detailed interviews for your upcoming Coffee Machine article. Get free access now.

Lavazza Voicy Coffee Machine by Florian Seidl
Lavazza Voicy Coffee Machine by Florian Seidl

Access Press Kit № 139181

Explore Lavazza Voicy's Press Kit № 139181 for instant access to superior visuals and a wealth of resources for crafting your Coffee Machine article. Free and immediate entry.

Lavazza Tiny Espresso Machine by Florian Seidl
Lavazza Tiny Espresso Machine by Florian Seidl

Access Press Kit № 104752

Get your hands on Press Kit № 104752 for Lavazza Tiny now, and access a treasure trove of high-quality visuals and essential resources for any Espresso Machine story. Instant access, no cost.

Cali Drinking Glass by Florian Seidl
Cali Drinking Glass by Florian Seidl

Access Press Kit № 167935

Unlock immediate, free access to Press Kit № 167935 and discover Cali's high-resolution imagery and full suite of resources for a compelling Drinking Glass feature.

Lavazza Idola Coffee Machine by Florian Seidl
Lavazza Idola Coffee Machine by Florian Seidl

Access Press Kit № 104741

Get your hands on Press Kit № 104741 for Lavazza Idola now, and access a treasure trove of high-quality visuals and essential resources for any Coffee Machine story. Instant access, no cost.

Lavazza MilkEasy  Milk Frother by Florian Seidl
Lavazza MilkEasy Milk Frother by Florian Seidl

Access Press Kit № 123063

Secure free, instant access to Press Kit № 123063 for an exclusive look at Florian Seidl, including everything you need to feature this exceptional Milk Frother.

Lavazza Tiny Eco Espresso Machine by Florian Seidl
Lavazza Tiny Eco Espresso Machine by Florian Seidl

Access Press Kit № 149447

Instantly unlock Press Kit № 149447 for Lavazza Tiny Eco, featuring high-resolution visuals and comprehensive resources for your next Espresso Machine article. Access now for free.

Lavazza Inovy Mini Coffee Machine by Florian Seidl
Lavazza Inovy Mini Coffee Machine by Florian Seidl

Access Press Kit № 139241

Unlock immediate, free access to Press Kit № 139241 and discover Lavazza Inovy Mini's high-resolution imagery and full suite of resources for a compelling Coffee Machine feature.

Tube Drinking Glass by Florian Seidl
Tube Drinking Glass by Florian Seidl

Access Press Kit № 167933

Dive into the world of Tube with Press Kit № 167933, offering everything from high-res images to detailed interviews for your upcoming Drinking Glass article. Get free access now.

Star Drinking Glass by Florian Seidl
Star Drinking Glass by Florian Seidl

Access Press Kit № 167934

Access now: Press Kit № 167934 for Star offers exceptional high-res visuals and comprehensive resources for your Drinking Glass coverage. Free instant access.

Klix Advanta Vending Machine by Florian Seidl
Klix Advanta Vending Machine by Florian Seidl

Access Press Kit № 160544

Dive into the world of Klix Advanta with Press Kit № 160544, offering everything from high-res images to detailed interviews for your upcoming Vending Machine article. Get free access now.

Lavazza MilkUp Milk Frother by Florian Seidl
Lavazza MilkUp Milk Frother by Florian Seidl

Access Press Kit № 123046

Press Kit № 123046 for Lavazza MilkUp is your key to high-quality, stunning visuals and a comprehensive array of materials for your next Milk Frother article. Instantly accessible for free.

Base Drinking Glass by Florian Seidl
Base Drinking Glass by Florian Seidl

Access Press Kit № 169275

Gain instant, cost-free access to Press Kit № 169275, packed with Base's exceptional visuals and all you need for an engaging Drinking Glass piece.

Flavia C300 Workplace Beverage System by Florian Seidl
Flavia C300 Workplace Beverage System by Florian Seidl

Access Press Kit № 160545

Explore Flavia C300 And Chill Refresh's Press Kit № 160545 for instant access to superior visuals and a wealth of resources for crafting your Workplace Beverage System article. Free and immediate entry.

Kateem trail running shoe by Florian Seidl
Kateem trail running shoe by Florian Seidl

Access Press Kit № 42437

Get your hands on Press Kit № 42437 for Kateem now, and access a treasure trove of high-quality visuals and essential resources for any trail running shoe story. Instant access, no cost.

Designer Interviews
Florian Seidl Interview

Exclusive access for accredited press members: Incorporate our PR interview with Florian Seidl into your content freely, enhancing your reporting. Access Florian Seidl Interview Now.


Design Legends
Florian Seidl Design Legends Interview

Special for press members: A 'Design Legends' interview featuring Florian Seidl is at your disposal for any journalistic use. Access Florian Seidl Design Legends Interview Now.


Magnificent Designers
Florian Seidl Magnificent Designers Interview

To all accredited media members: Enjoy free access to our exclusive interview with Florian Seidl, and feel free to use it in your journalistic work. Access Florian Seidl Magnificent Designers Interview Now.


DesignPRWire
Florian Seidl Press Releases

Our press releases on Florian Seidl and their work are made freely available for press members looking to add depth to their content. Journalists can access 13 press releases immediately, ready for your use.


Florian Seidl Boilerplate

Florian Seidl is an Austrian designer with several years of professional experience. Currently he is working as Lavazza's design manager at the Innovation Center in Turin and teaching at the Scuola Politecnica di Design (SPD) in Milan. Before that he was part of the design team that developed the Fiat 500 successfully into a whole range of different models and several other projects that can now be seen on the road. He has also done work for KTM and as freelancer for various other non-automotive brands. Always with a strong feeling for brand identity and the bigger picture beyond the project as a mere product.


World Design Ratings
WDR S-Rank
Grand Master / Gran Maestro

Florian Seidl demonstrates exceptionally good technical skills, aesthetic sensitivity, and creative innovation. Their approach to design challenges is both emotionally resonant and intellectually rigorous, resulting in solutions that exceed standard expectations in design development.

Superior Grand Master
Omega-2 Provisionary Designation
Omega-2 / 7-Star (2023)
Florian Seidl is recognized with Omega-2 designation and 7-Star rating.

The Omega-2 Designation, 7-Star A' Design Star Rating is only granted to the very best architects, designers, and agencies that create outstanding designs, consistently, year after year.

Omega-2 Designation, 7-Star Rating is a distinction that honors those who consistently demonstrate ultimate design capabilities, creating outstanding works that resonate across the global design landscape, year after year. Recognizing the recipient's ability to deliver innovative and aesthetically superior designs continually, the Omega-2 Designation underscores a commitment to excellence that transcends ordinary expectations. It signifies the recipient's consistent contribution to setting higher benchmarks in design, affirmed by the A’ Design Star as a testament to their ongoing excellence and influence in shaping the future of design.

Florian Seidl's A' Design Star Achievements:

Omega-2 Rating in 2023
2023
Omega-3 Rating in 2022
2022
Omega-3 Rating in 2021
2021
Omega-2 Rating in 2020
2020
Omega-3 Rating in 2019
2019

Explore Now

Lavazza Elogy Milk Coffee Machine
Lavazza Elogy Milk

Coffee Machine for Lavazza

Florian Seidl 2021 Professional Platinum
Lavazza Desea Coffee Machine
Lavazza Desea

Coffee Machine for Lavazza

Florian Seidl 2020 Professional Platinum
Lavazza Voicy Coffee Machine
Lavazza Voicy

Coffee Machine for Lavazza

Florian Seidl 2022 Professional Platinum
Lavazza Idola Coffee Machine
Lavazza Idola

Coffee Machine for Lavazza

Florian Seidl 2020 Professional Platinum
Lavazza Inovy Mini Coffee Machine
Lavazza Inovy Mini

Coffee Machine for Lavazza

Florian Seidl 2022 Professional Golden
Lavazza Tiny Espresso Machine
Lavazza Tiny

Espresso Machine for Lavazza

Florian Seidl 2020 Professional Platinum
Florian Seidl Milk Frother
Florian Seidl

Milk Frother for Lavazza

Florian Seidl 2021 Professional Golden
Lavazza Tiny Eco Espresso Machine
Lavazza Tiny Eco

Espresso Machine for Lavazza

Florian Seidl 2023 Professional Golden
Lavazza MilkUp Milk Frother
Lavazza MilkUp

Milk Frother for Lavazza

Florian Seidl 2021 Professional Silver
Cali Drinking Glass
Cali

Drinking Glass for Officina Endorfino

Florian Seidl 2025 Professional Platinum
Tube Drinking Glass
Tube

Drinking Glass for Officina Endorfino

Florian Seidl 2025 Professional Silver
Star Drinking Glass
Star

Drinking Glass for Officina Endorfino

Florian Seidl 2025 Professional Silver
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