Japanese Vinegar Drink Packaging
Kahisu

Japanese Vinegar Drink Packaging for Applied Kansei Center

Kahisu is the Japanese vinegar drink with an ethical message, which is first in Japan. That is made from bitter orange peels, which previously were discarded after squeezing the juice. The design concept is Artistic Design for Ethical Choice. To express two new flavors blending the vinegary, the sweetness of fruit, and the bitterness of bitter orange peels, and the special moment of drinking them, a champagne-type bottle used, overlapped the worldview of two great artists, Gauguin (Blend G) and Monet (Blend M). The gift box uses minimal cardboard material to hold two bottles beautifully.

Shinji Arashigawa 2023 Partnership Bronze Press Kit № 150594

Download Press Kit № 150594

Download Press Kit № 150594 Japanese Vinegar Drink Packaging for Applied Kansei Center by Shinji Arashigawa to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Kahisu by Shinji Arashigawa
Kahisu by Shinji Arashigawa

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The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Photo credits are listed in the Image Credits Section.

Japanese Vinegar Drink Packaging by Shinji Arashigawa
Japanese Vinegar Drink Packaging by Shinji Arashigawa

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Details on photo contributions are located in the Image Credits Section.

Shinji Arashigawa Kahisu
Shinji Arashigawa Kahisu

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. To identify photo contributors, visit the Image Credits Section.

Shinji Arashigawa Japanese Vinegar Drink Packaging
Shinji Arashigawa Japanese Vinegar Drink Packaging

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Image Credits Section holds all necessary photo accreditation details.

Shinji Arashigawa Design Team Photo
Shinji Arashigawa Design Team Photo

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Please check the Image Credits Section for photo acknowledgements.

Applied Kansei CenterBrand Logo
Applied Kansei CenterBrand Logo

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Photo credits are listed in the Image Credits Section.

Shinji Arashigawa Corporate Logo
Shinji Arashigawa Corporate Logo

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. For attribution details, see the Image Credits Section.

Design Newswire
Kahisu Japanese Vinegar Drink Packaging Press Releases

Explore press materials for Kahisu, available in languages such as English.


Press Kit
Kahisu Japanese Vinegar Drink Packaging Media Articles

Our Kahisu articles are prepped and available in these languages: Portuguese, Chinese (Mandarin), Indonesian, Dutch, Hindi, Italian, German, French, Turkish, Korean, Arabic (Standard), Japanese, Russian, English and Spanish, ready for your use.


Unique Properties

Kahisu is a new Japanese vinegar drink with an ethical message, made from bitter orange peels, which was previously discarded after squeezing the juice. The design concept is Artistic Design for Ethical Choice, for the earth, for children 100 years from now. In order to express the novel taste and the artistic aspect common to the taste, a champagne-type bottle, a shape not generally used for Japanese vinegar drinks, was adopted, and the graphics were in the style of paintings.

Tags

Ethical, Food recycling, Japanese vinegar drinks, Artistic, Gauguin, Monet, Minimum

Production Technology

The technology to ferment bitter orange "peels" to produce vinegar was developed, and Japan's first "fruit peel vinegar drink " was born. In order to embody the ethical message, we used recycled materials for the bottle and label in consideration of the environment.

Design Challenge

A major challenge for the project team was to develop Japan's first vinegar drink with new values that would set it apart from existing vinegar drinks in both taste and packaging. Based on the concept formulated by the producer, researchers, manufacturers, and designers worked together as a team to arrive at the final form of new taste and design.

Project Duration

The project started in Hiroshima, Japan in September 2021 and has been on sale at the online store since August 2022. The client is a long-established vinegar manufacturer founded in 1582.

Operation Flow

The role of Kahisu is to deliver to your loved ones the excitement you experience when you drink it with sparkling water or spirits (whiskey, gin, rum, etc.), and the thoughts that will lead to the future 100 years from now as expressed in the design concept. Kahisu will be sold for gift use only to relay the ethical message of caring for the future of society and the earth.

Research

A new vinegar drink was born, characterized by a "bittersweetness" like black coffee, as a result of research experiments using Kansei engineering using a large number of taste samples in which the proportions of taste components were subtly controlled. In order to convey its deep and artistic taste and ethical message, the shape and materials of the bottle, cap, and label were repeatedly examined to achieve a design that simultaneously expresses "Artistic Design" and "Ethical Choice".

Inspiration

Kahisu is a Japanese vinegar drink with new values. Two new flavors, blending the vinegary and sweetness, of conventional vinegar drinks with the bitterness of bitter orange peels, are expressed in the worlds of the works of two artists. The fruity flavor Blend G was inspired by Paul Gauguin's tropical landscapes and people, while the fresh and refreshing flavor Blend M was inspired by Claude Monet's landscape paintings of water lilies.

Project Overview

Kahisu Japanese Vinegar Drink Packaging has been a Bronze winner in the Packaging Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Shinji Arashigawa.

Shinji Arashigawa Design Team Photo Award Logo
Bronze Recognition

Shinji Arashigawa was recognized with the coveted Bronze A' Design Award in 2023, a testament to excellence of their work Kahisu Japanese Vinegar Drink Packaging.

DesignPRWire
Shinji Arashigawa Press Releases

Access a rich repository of press releases on Shinji Arashigawa, offered to press and media professionals for unrestricted use in their stories. Immediate access is granted to 2 press releases for all journalists.


Kahisu: Japanese Vinegar Drink with Artistic Ethical Design

Introducing Kahisu, a new Japanese vinegar drink with ethical values, inspired by the works of Gauguin and Monet, now available online since August 2022.


Shinji Arashigawa Design Team Photo
Shinji Arashigawa Newsroom

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You are currently viewing Media Showcase № 150594. Navigate Shinji Arashigawa's newsroom for a curated selection of their award-winning work, enriched with high-quality media and valuable insights. Currently viewing: Press Kit / Media Showcase 150594 for Kahisu. For extended content, visit Newsroom 156006.

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